mobile commerce in the phono sapiens era
TRANSCRIPT
@OisinLunny @OpenMarket @GSMA
Mobile Commerce in the Phono Sapiens Era
#DigitalCommerce
Mobile Millenials
Messaging Ad Blocking App Fatigue
Artificial Intelligence and more…
Our mobile engagement technology helps enterprises enhance customer experience.
TEXT HERE16 Years Experience
400+ Enterprise Customers
PurePlay SMS Provider
Over 12 billion mobile messages
per year
Leading the 2nd coming of SMS
revolution
A division of Amdocs
(NASDAQ : DOX)
Use SMS
Rise of the Mobile
Read more: Benedict Evans
Source: We Are Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN2016
56% 39% 5% 0.1%-9% +21% -21% -10%
Source: We Are Social
@wearesocialsg • 21
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
INTERNET USEJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES
Source: We Are Social
@wearesocialsg • 32
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
SOCIAL MEDIA USEJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
Source: We Are Social
@wearesocialsg • 48
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
MOBILE CONNECTIONSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
Our evolution to “Phono Sapien”
HT: The Economist
Empowered customers have given rise to a new era
Source: Forrester
Source: Forrester
The M Word
MILLENIALS now outnumber BABYBOOMERS
Young,'Educated,'Social'&'Mobile'
MILLENIALS own more
THAN
Customer support
Purchasing
Security !Appointment Reminders
Online banking
Satisfaction survey
of text messages read within
the first
98%
10 minutes
Service alerts
Average millenial
sends 109.5 text a day
Source: OpenMarket infographic
Source: OpenMarket infographic
Source: OpenMarket infographic
Source: OpenMarket infographic
Source: OpenMarket infographic
“Your call is important to us……please enjoy this 40 minute flute solo”
Source: Anchorman: The Legend of Ron Burgundy
Ownership Access
Convenience is the killer app
Read more: Digital Marketing Magazine
457xYou are…
…more likely to survive a plane crash than intentionally click on a mobile banner ad!
The Rise of Messaging
Source: BoredPanda
We believe in - The right message, at the right time, through the right channel
There are 5 channels to communicate with consumers on mobile
Read more: OpenMarket
Source: OpenMarket infographic
SMS is the most frequently used aspect of the mobile phone
6 billion people have the ability to send/receive SMS
90% of SMS messages are read within 3 minutes
98% open rate for SMS vs 20% for email
SMS
SMS campaigns should be…
• Short • Infrequent • Timely • Important • Wanted by the end consumer
Manufacturing
• Improved Efficiency • Preventative Maintenance • Workplace Safety
Retail
• Personal Experiences • Stock Management • VIP Treatment
Healthcare
• Drug delivery • Hygiene Systems • Remote Monitoring
Transport
• Driver Safety • Operational Efficiency • Route Optimisation
Surveys
Read more: GeekTIme
“Fusing next generation payments, messaging platforms
and storytelling will be transformational.”
Source: Nick Allen
Nick Allen, Nuevo Fundraising
Read more: Medium
Read more: Forrester
Read more: Medium
COMMUNICATION
COMMERCE
IS
Read more: The Guardian
Read more: The Guardian
Source: Guardian
Source: Guardian
Opportunities:
Innovation & Collaboration
Leverage 3rd Party Tech
Be part of the conversation
The intention economy (big data)
Threats:
Destination mindset
Becoming irrelevant
Missing the conversation
Reliance on “app” as a strategy
Disrupt or be disrupted
Don’t call – just text
Convenience trumps privacy
Establish transparency
Omni-channel is the way to go
Make it personalRead more: OpenMarket
Need a subheader? Make it bold.Thank you!@oisinlunny @openmarket @gsma#DigitalCommerce