Mobile'Commerce'Market'Sta0s0cs'

Remco'Marcelis'Chief'Opera0ng'Officer' noq.com.au'

Mobile'Commerce'is'exploding…'•  The$mobile$commerce$market$is$set$to$treble$in$the$next$three$years$–'in'the'

US'market'alone,'this'is'predicted'to'increase'from'US$11'billion'in'2012'to'US$31$billion$in$2015.$$

•  In'both'the'US'and'Australian,'Smartphone$usage$is'increasing'from'50%'of'all'phones'to'75%+'(US)'and'90%'(Australia)'and'approach'75%$of$the$populaBon.'

•  Smartphone'users'are'already'purchasers'–'25%$of$Australian$Smartphone$users$have$purchased$on$their$phone,'33%'have'done'so'in'the'US''

•  In'the'US,'63%'of'Smartphone'users'purchase'at'least'monthly'–'20%$purchase$on$a$daily$basis$

September'12' 2'

US' Australia'

%'of'smartphone'users'who'have'purchased''

Source:(h*p://www.emarketer.com/Ar4cle.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4(

The'number'of'smartphones'is'growing'

In'the'US:'•  Today,'there's'about'115m'smartphone'users,'making'up'

nearly'50%'of'all'phone'users'and'just'over'a'third'of'the'popula0on'

•  By'2015,'there'll'be'around'176m'smartphone'users,'making'up'nearly'70%'of'all'phone'users'and'just'over'half'the'popula0on'

September'12' 3'

Source:(h*p://blog.nielsen.com/nielsenwire/online_mobile/smartphonesMaccountMforMhalfMofMallMmobileMphonesMdominateMnewMphoneMpurchasesMinMtheMus/((Source:(h*p://blogs.wsj.com/digits/2011/04/19/aMlookMatMipadMusersMappleMs4llMtrouncingMandroid/?mod=yahoo_hs(…(

Android'leads'on'Smartphones,'but'iOS'dominates'overall'In'the'US:'•  In'Smartphone'use'only,'Android'Smartphones'accounted'for'

48%'(nearly'half'of'all'Smartphones),'with'iPhones'43%'•  If'you'add'other'mobile'devices'like'tablets'to'the'mix,'Apple'

Inc.’s'iOS'beats'Android'in'the'U.S.'by'a'wide'margin'—'59%'to'be'exact.'

•  Apple’s'iOS'pla_orm'—'on'iPhones,'iPads'and'iPod'Touches'–'reached'37.9'million'people,'while'Android'reached'23.8'million,'on'phones'and'tablets'

September'12' 4'

Mobile'purchasing'is'on'the'rise,'…'

•  In'the'US,'over'a'third'of'people'have'purchased'on'their'Smartphone'

September'12' 5'Source:(h*p://services.google.com/R/files/blogs/final_global_smartphone_user_study_2012.pdf((

…'with'users'purchasing'more'frequently.'

•  At'least'half'of'Mobile'Shopper'make'purchases'monthly'on'their'Smartphones'

•  In'the'US,'20%'of'Smartphone'users'make'daily$purchases$

September'12' 6'Source:(h*p://services.google.com/R/files/blogs/final_global_smartphone_user_study_2012.pdf((

Source:(h*p://www.emarketer.com/PressRelease.aspx?R=1008716((

Mobile'Commerce'is'set'to'explode'

•  In'the'US,'Mobile'Commerce'is'set'to'reach'US$31'billion'by'2015,'and'this'excludes'digital'purchases'such'as'iTunes'music,'videos,'books'&'apps’s'

September'12' 7'

People'are'buying'for'onatheago'convenience'

September'12' 8'Source:('ComScore,'Handheld(Shopping:(How(Mobile(is(Changing(the(Retail(Environment(

Source:(www.comscore.com/Press_Events/Press_Releases/2011/12/Mobile_Shopping_Goes_Mainstream((

People'are'buying'clothing,'0ckets'and'daily'deals'•  37%'purchased'clothing/

accessories'•  35%'bought'event'0ckets'•  Just'over'a'third'bought'daily'

deals'or'gid'cer0ficate'

September'12' 9'

Source:((h*p://www.emarketer.com/Ar4cle.aspx?R=1009059&ecid=a6506033675d47f881651943c21c5ed4((((

Australian'Internet'users'are'already'ac0ve'and'growing'purchasers'

In'Australia:'•  Online'buyers'will'approach'70%'of'all'internet'users'in'2012,'

for'a'total'of'9.5'million'•  B2C'ecommerce'sales'in'the'country'will'rise'from'$10.5'

billion'in'2011'to'$13.3'billion'in'2012,'an'increase'of'26.7%'•  They'will'spend'an'average'of'over'$2,100'in'the'year'online'

September'12' 10'

Source:(h*p://au.nielsen.com/site/documents/NielsenMobileDeviceTrafficNielsenFeb62012.pdf((Source:(Telsyte’s(Australian(Smartphone(Market(Study(2011M2015(

h*p://www.telsyte.com.au/?p=1140(((

The'number'of'smartphones'is'growing'

•  As'at'December'2011,'there'were'about'8.5m'smartphone'users,'accoun0ng'for'just'under'50%'of'all'phone'users'

•  There'are'expected'to'be'nearly'10'million'more'to'be'in'use'by'2015,'taking'the'total'number'of'smartphone'users'to'18.5'million.''By'2015'nearly'90%'of'all'mobile'phone'users'will'have'a'smartphone'as'their'primary'mobile'device'

September'12' 11'

'Source:'Australian'Informa0on'Industry'Associa0on'(AIIA)'Whitepaper'Mobile'Payments''Cooperate,'Collaborate,'or'Abdicatehhp://www.aiia.com.au/resource/collec0on/EAE0BB1Da0B99a45BCaAA11a01039AF6F4B2/aiia_fs_thought_leadership_m.pdf''

…'and'we’re'already'ac0vely'banking'and'purchasing'on'Smartphones'

•  Four'million'users'(50%'of'Smartphone'users)'use'mobile'banking'

•  Over'a'quarter'of'us'have'already'having'purchased'a'product'via'a'smartphone'

•  9%'of'all'PayPal'transac0ons'in'Australia'are'conducted'on'a'mobile'–'tremendous'growth'considering'that'figure'was'only'1%'at'the'beginning'of'2011.'''

September'12' 12'