mobile convention amsterdam 2012 - managing mobile chaos

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Managing Mobile Chaos Sijbrand Tieleman | Virtual Affairs Vincent Philipsen | Kony

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Vraag je je af hoe je de project- en beheerkosten voor apps kunt verlagen? Hoe je een multi-channel of multi-device beleid managed? Hoe je applicaties veilig kunt koppelen aan complexe back-end systemen? Hoe de mobiele chaos te managen? Op 8 mei gaven we antwoord op o.a. deze vragen tijdens de Mobile Convention Amsterdam. Mobiele toepassingen worden momenteel bijna altijd ontwikkeld per besturingssysteem, zoals Android, iOS, BlackBerry en Windows Phone. Naast het feit dit hoge projectkosten en een relatief lange ontwikkel heeft, is vooral het beheer een uitdaging. Virtual Affairs en Kony leggen uit hoe deze mobiele chaos te managen. Het is mogelijk een mobiele applicatie te ontwikkelen die werkt voor alle benodigde besturingssystemen en apparaten (smartphones, tablets, kiosken en desk-/ laptops) tegen de laagste total cost of ownership.

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Page 1: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

Managing Mobile ChaosSijbrand Tieleman | Virtual AffairsVincent Philipsen | Kony

Page 2: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

2Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 2

Agenda

Introduction Mobile chaos Managing mobile chaos

Consumers Business

The multi-channel challenge Solutions Paths to success Annual savings & ROI Benefits

Page 3: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

3Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 3

Introduction

Why are we announcing this

Page 4: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

4Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Emerce Mobile Convention 2012 4

Cambrian Explosian

Page 5: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

5Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Emerce Mobile Convention 2012 5

Android growth

Page 6: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

Copyright © 2011 Kony Solutions, Inc. CONFIDENTIAL 6

The Stakes

are high

Page 7: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

7Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Emerce Mobile Convention 2012 7

Page 8: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

8Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Emerce Mobile Convention 2012 8

The Business-IT stakes are high…!

Page 9: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

Copyright © 2011 Kony Solutions, Inc. CONFIDENTIAL 9

Page 10: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

10Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 10 10

Mobile ChaosThe ones you know about

Production Services Mobile Ecosystem Changes

Application Development

BlackberryBlackberry

AndroidAndroid

iOSiOS

Windows PhoneWindows PhoneSymbianSymbian

HTML5URL Based HTML5SPA HTML5

HTML5URL Based HTML5SPA HTML5

Traditional Mobile WebWMLBasic HTMLHTML4

Traditional Mobile WebWMLBasic HTMLHTML4

WebOSWebOS

J2MEJ2ME

Page 11: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

11Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 11

Empowering Everywhere: Consumers

Finance

Automotive

TravelInsurance

Retail

Healthcare

Search Products

Purchase Tickets

Manage Accounts & Investments

View Statements

Estimate Payments

Review Cars

Get Quotes

Find Agent

Submit Claims

Make Payments

Build Your Car

Estimate Trade-In

Locate Dealers

Plan Enrollment

Find Providers

Manage Wellness

Manage Prescriptions

Co-Pay & Bill Pay

Flight, Hotel Check-InManage Rewards

Book A RoomCheck Flight Status

Review & ShareLocate StoresCheckout

Manage AccountUse Coupons

Pay Bills

Apply for LoansTransfer Funds

Page 12: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

12Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 12

Empowering Everywhere: Workforce

Human Resources

Incident Management Sales Activities

Customer Loyalty

Sales Orders

Customer Analysis

Marketing Campaigns

Maintenance Scheduling

Crew SchedulingCRM

Policy Review

Manuals & Procedure Checklist

Timesheet Management

Expense Management

Organizational Insight

Operations

Disruption Management

Field Services

Talent Acquisition

Leads & Opportunities

Account Management

Process Management

Risk Assessment

Inventory Management

Contractor Management

Equipment Assessment

Supply Chain Management

IndustryCommercial Banking

Consumer Packaged Goods

Wealth Management

Document Management

Fleet Management

Healthcare Management

Media Management

Page 13: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

13Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 13

BUSINESSHow do I…

Secure brand adherence / loyalty? Deliver customer convenience? Reduce customer support costs? Get to market fast? Attain operational effectiveness? Drive employee productivity? Increase profitability? Lower risks?

Plethora of device options, modes, delivery mechanisms?HTML5 iOS phone & tablet /HTML4 Android phone & tablet /Native Windows phone, desktop & kiosk /Hybrid RIM / Symbian /Mixed-Mode Desktop Web

Consumer demand for on-device functionality (GPS, payments, etc)?

Employee demands for BYOD? Deliver great UI/UX experience? Security and data integrity challenges?

The Multi-Channel Challenge

TECHNOLOGYHow do I cope with…

?

?

Page 14: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

14Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 14

Solutions

Multi-Channel Platform: Write Once, Run Everywhere Open, Standards-Based Architecture Broadest, Deepest Multi-Channel Support Integrated B2C, B2E Functionality

Multi-Channel Platform: Write Once, Run Everywhere Open, Standards-Based Architecture Broadest, Deepest Multi-Channel Support Integrated B2C, B2E Functionality

Apps: Feature Complete, Extensible, ConfigurableApps: Feature Complete, Extensible, Configurable

RetailRetail MediaMedia HealthcareHealthcare AutoAuto AirlinesAirlines CRMCRMHCMHCM BankingBanking ++

Multi-Channel Application Management Enterprise App Store Centralized Web based Management Console Integrated MDM Capabilities

Multi-Channel Application Management Enterprise App Store Centralized Web based Management Console Integrated MDM Capabilities

Page 15: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

15Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 15

Paths to Success

Custom B2C, B2E AppCustom B2C, B2E App

Configurable pre-built appsConfigurable pre-built apps

Multi-Channel Enterprise Application Platform (MEAP)

Multi-Channel Enterprise Application Platform (MEAP)

Page 16: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

16Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 16

Annual Savings & ROI

Page 17: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

17Copyright © 2012 Virtual Affairs & Kony Solutions, Inc. – Mobile Convention Amsterdam 2012 17

Benefits

Lowest TCO – 40%-70% Savings Rapid time to market

App creation/launch Reach more mobile users

Write once, run everywhere Change once, change everywhere

Future proof – Kony SLA’s 30 days 90 days

Stay ahead of the market/competition Mobile – Native, Mobile Web, HTML5, SMS Tablets, Social Media, Kiosk, Web Gadgets

Page 18: Mobile Convention Amsterdam 2012 - Managing Mobile Chaos

Thank you for your attention !For more information visit our stand in the main hall. Or go to our websites:www.virtual-affairs.com and www.kony.com

Sijbrand Tieleman, Virtual Affairs | Vincent Philipsen, Kony solutions