Mobile Conversion Tracking Made Easy

http://ppcadsthatsell.com/mobile-conversion-tracking-made-easy/

Google has proven itself time and again to be one of the best friends advertising could possibly have.

Off-line activities such as buying done in stores or even visits alone may soon be tracked. It may seem extraordinary but Estimated Total Conversions, a new tool to enhance campaigns, makes this possible.

One feature is cross device conversions that will be trackable.

The technical phrases seem very interesting but what do they all mean? Cross device conversions is Google’s way of helping advertising be more in tune with the reality of the day-to-day marketplace.

Folks use their smartphone, IPad, and/or Tablet to make purchases.

Advertisers know this, and they want to see to it that scarce budget cash is spent efficiently.

Checking on the user numbers. Google is allowing estimated total conversions across the various devices.

It’s going to let advertisers who rely on AdWords to have a better idea of whether or not advertising for mobile devices has a major impact on users.

Google innovations can sometimes be like a trip to the candy store. Users can also be tracked across any number of browsers.

That allows figures to be generated that indicate an idea of the value of a click if the original action occurred in one browser, but the conversion was done in another.

It also means that advertisers with approximately 50 conversions registered daily in account will have the opportunity to get needed data.

This is not available for all advertisers yet but it should be rolling out very soon.

Also, advertisers who have at least 50 conversions in their account each day have a better chance of receiving this information than those with smaller numbers.

This is due to needing sufficient data to provide estimates that are statistically significant.

A key player in all of this is Google+. The parent company made a dramatic alteration to privacy policy and there is now one single directive for all Google services.

At the same time there was integration of all Google services, so that increasingly more data is being received by Google.

The truckload of statistics registered daily allows Google the opportunity to have a reliable idea of trends. That is going to spell benefits for advertising.

Google isn’t just sitting around watching the numbers grow.

What the company is doing is determining how users might be acting by checking trends that are becoming apparent across all of the advertisers.

What they are finding out is that different sectors of the economy are producing different patterns of consumer behavior. That is definitely going to show up as a feature of future estimations.

If there is a defect in all of this it is the fact that this is only estimated conversion data. At this moment in time they cannot capture actual statistics.

However, that really shouldn’t be a problem in the short run. Advertisers need something to go on, and what Google is doing with Estimated Total Conversions is providing a microscope with which to better see where the trends are moving.

The ability to get a better understanding of mobile device activity is nothing short of incredible.

Advertisers have enough problems trying to figure out traffic activity in physical stores; mobile devices can make things even more of a challenge.

No one wants to spend money on a low performing mobile device campaign, but it is difficult to figure out which one needs to be cut back in which to be increased.

Google is now allowing the tools necessary to make better decisions for budgetary purposes.

This development also has a “brave new world” feature to it. Advertisers have to keep in mind that one time not so long ago estimated total conversions were pretty much a nice fantasy to think about.

Google is moving towards that day when even better data is going to be available for AdWords campaigns.

An enhanced ability to detect and track consumer buying trends is something every advertiser has hoped to have.

Gradually, this is going to become a reality and we are not talking years from now. It is quite possible that Google may be able to produce even greater accuracy in trend analysis shortly.

Until then, advertisers can take advantage of estimated total conversions knowing that even better tools from Google are just around the bend.

Thank You