Increasing MobileConversions

Getting more conversionson the mobile platform

Introduction• Mobile devices are the optimal heights of technology

today

• Consumers are more anticipating about time, information and appearance

• Having a mobile responsive website is not enough

• We shall discuss other factors that affect the overall conversion rates on the mobile platform

Some statistics• Since 2014, about 52%

of the online traffic is through mobile views

• in December 2016, over $1 billion was spent on retail markets through mobile devices

Further insights on optimizationLet us take a look at the factors which will help you to

further optimize your mobile platform for more conversions.

Less Content• Mobile sites ought to be to the point –

consumers turn to mobiles for saving time

• Proves relevancy

• Most important stuff should be well-shown, without scrolling

• Limit the number of scrolls needed.

Content Optimization• Every microsecond plays a role in mobile

conversions

• Content should not take time to load– Reduce the number of images where

necessary– Make images the right size (not too

large or too small)– Avoid interactive sections on the

screen

Form optimization• Big forms and too much information demand may

turn down your customers on the very last stage• An unfriendly form does away with all your previous

marketing efforts • Make forms small and simple• Offer to save information

Visible Call-to-Actions• Gateways of final conversions

• Do not make them small or hide them, they should be calling out!

• Interactives such as “Call us”, “Ask us”, “Save info”, “Quick inquiry” accelerate a customers buying decision

No Pop-ups!• Most potential conversion destroyer• Disrupts customer’s view and thinking

process• Can result in a complete move-away from

your site • Drops down overall traffic

Conclusion• Use the above metrics to improve your mobile

conversion rates

• You may visit us at www.bmconsulting.in for further insights

www.bmconsulting.in info@bmconsulting.in