mobile creatives - 'the ibeacon special' deck
TRANSCRIPT
TONIGHT’S LINE UP
19:00 - 19:10 Hello Mobile Creatives!
19:10 - 19:25 Jon Little & Edmond O’Driscoll - ‘Dot.3 & Kew’
19:25 - 19:40 Martijn Verbree – ‘Localz & John Lewis’
19:45 - 20:00 Nigel Flack – ‘Smile Machine & Rolls-Royce’
20:00 - 20:10 Break & Rolls-Royce iBeacon Demo
20:15 - 20:45 Panel Discussion – Jon & Ed, Martijn & Nigel
Discover Kew
A dot3 and Kew Gardens
Beacon Experience
iBeacon The project for Kew and Wakehurst
The beacon journey over the last twelve months – idea to live App
iBeacon We can now deliver content and experiences at Kew and Wakehurst based on people’s precise proximity to things in the physical world
iBeacon We can now deliver content and experiences at Kew and Wakehurst based on people’s precise proximity to things in the physical world
SMILEMACHINE.COM
INSIDE ROLLS-ROYCEAT THE SAATCHI GALLERY
SMILEMACHINE.COM
WHAT DOES IT TAKE TO MAKE THE BEST CAR IN THE WORLD?
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SMILEMACHINE.COM
PRE EVENTVistors could download
the app and add the event
to their calendar
SMILEMACHINE.COM
BEACONS WERE LOCATED THROUGHOUT THE EVENT
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AT THE SAATCHI GALLERYibeacons at the venue
activated content
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V
• Bullet point one
• Bullet point two
• Bullet point three
23
• 10,000+ people visited the
Inside Rolls Royce Exhibition
over 4 days.
• 68% made use of the Inside
Rolls Royce app during their
visit.
• Over 1,300 Instagram posts
used the #InsideRollsRoyce
hashtag
A FEW STATS
SMILEMACHINE.COM
CHALLENGES
BATTERIES
TUNING FOR LOCATION ACCURACY (STAIRS)
PHYSICAL ENVIRONMENT
(BUT FORTUNATELY - NO SQUIRRELS OR GARDENERS)
