mobile design trends

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My presentation at the annual Alternative News Weeklies conference in New Orleans on July 22, 2011.

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Page 1: Mobile Design Trends

mobilejoey marburgermobile design director

@josephjames

mobile

Page 2: Mobile Design Trends

“mobilejoey marburger • mobile design trends • July 22, 2011

mobilePlatforms, Web, native

What should I choose?

Follow the developers

Page 3: Mobile Design Trends

“mobilejoey marburger • mobile design trends • July 22, 2011

Platforms, Web, native

What should I choose?

Follow the developers

Source: Appcelerator / IDC Q2 Mobile Developer Report

Page 4: Mobile Design Trends

“ the good, the badand the trendy

Not all trends are good. Look at the ‘80s

Don’t blindly copy

The trickle up effect

joey marburger • mobile design trends • July 22, 2011

Page 5: Mobile Design Trends

Flipboard

Page 6: Mobile Design Trends

News.me

Page 7: Mobile Design Trends

Pulp

Page 8: Mobile Design Trends

The New York Times for iPad

Page 9: Mobile Design Trends

The Washington Post for iPad

Page 10: Mobile Design Trends

“ Content is utilitycontent

News readers are so 2010

Perform one, very specific function well

Apps are a blind date

joey marburger • mobile design trends • July 22, 2011

Utility is

Page 11: Mobile Design Trends

“Print

Desktop Web

Mobile (Web, native)

joey marburger • mobile design trends • July 22, 2011

Start where youwant to finish

Page 12: Mobile Design Trends

CNN.com

Page 13: Mobile Design Trends

CNN.com on the iPad

Page 14: Mobile Design Trends

CNN iPad app

Page 15: Mobile Design Trends

CNN iPhone app

Page 16: Mobile Design Trends

Tweetbot for iPhone

Page 17: Mobile Design Trends

“Step 1: Mobile

Step 2: ???

Step 3: Profits!

Know why, not what first

Mobile, so hot right now

Trust your instincts

joey marburger • mobile design trends • July 22, 2011

Page 18: Mobile Design Trends

joey marburger • mobile design trends • July 22, 2011

“Simple can be very complex, vice versa

Focus, while staying distracted

Pick 4, then pick 1

Rube Goldberg Machine

Page 19: Mobile Design Trends

“ Open source isfriend

Web designer to mobile designer

Mobile frameworks

Google is your friend

joey marburger • mobile design trends • July 22, 2011

your

Page 20: Mobile Design Trends

“ Open source isfriend

jQtouch

joey marburger • mobile design trends • July 22, 2011

your

jQuery Mobile

iWebkit

Sencha Touch

Appcelerator

And more...

Page 21: Mobile Design Trends

“ Open source isfriend

jQtouch

joey marburger • mobile design trends • July 22, 2011

your

jQuery Mobile

iWebkit

Sencha Touch

Appcelerator

And more...

RESOURCES

http://jqtouch.com/

http://jquerymobile.com/

http://snippetspace.com/ (iWebkit)

http://www.sencha.com/products/touch/

http://www.appcelerator.com/

http://developer.apple.com/library/mac/#documentation/UserExperience/Conceptual/AppleHIGuidelines/Intro/Intro.html

FOR MORE

http://joeymarburger.com/aan/

Page 22: Mobile Design Trends

joeymarburger.com

@josephjames

[email protected] ?questions