mobile embrace - asx · 11/24/2016  · reach engage transact embrace 1 for personal use only....

33
ASX: MBE MOBILE EMBRACE Chris Thorpe 24 Nov 2016 2016 AGM CEO ADDRESS REACH ENGAGE TRANSACT EMBRACE 1 For personal use only

Upload: others

Post on 31-May-2020

5 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

ASX:MBE

MOBILE EMBRACE

Chris Thorpe 24 Nov 2016

2016 AGM – CEO ADDRESS

REACH ENGAGE TRANSACT EMBRACE

1

For

per

sona

l use

onl

y

Page 2: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

TABLE OF CONTENTSREACH ENGAGE TRANSACT EMBRACE

2

1. THE CHALLENGE AND GLOBAL OPPORTUNITY FOR MOBILE

2. MBE OVERVIEW

3. 2016 FINANCIAL REVIEW

4. GROWTH STRATEGY

5. OUTLOOK

APPENDICES

2016 FY RESULTS

P 3

P 6

P 14

P 20

P 27

P 29

For

per

sona

l use

onl

y

Page 3: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

GLOBAL DIRECT

CARRIER BILLING

$16.6

bn

2015 2019

$25

bn

APP

DOWNLOADS

MOBILE

USAGE

2018

Check phone

85 times per day

=

Mobile Internet

and Apps

5 hours per day

SMARTPHONE

PURCHASES

CUSTOMER

CONVERSION

MBE 6 x

1 x

Carrier Billing

Credit Card

See Appendix for sources

MARKET

OPPORTUNITYPROJECTED INTERNET

ACCESS 2016

DESKTOP

1.2 BILLION

MOBILE

2 BILLION

44% of the world’s population

2015 2020

180 billion 284 billion 2015 $122 billion

2020 $319 billion

People (billion)

Nearly one in two

dollars of online

spend will stem from

mobile in 2020

THE GLOBAL OPPORTUNITY FOR MOBILE

High

concentration

in APAC

7.16.8

3.5

2.2

Worl

d P

op

ula

tio

n

Mo

bile

Ph

on

e A

ccts

Pe

op

le w

ith

Ba

nk A

ccts

Cre

dit C

ard

Accts

MBE’s

Opportunity

For

per

sona

l use

onl

y

Page 4: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

THE SCARCEST COMMODITY FOR BUSINESSES

TODAY IS HUMAN ATTENTION

˃ People are captivated by their devices

˃ Consumers look at phone 85 times/day

and have short attention span

˃ Consumers expect to run their lives

through their phone, seamlessly

engaging and transacting

4

REACHING CUSTOMERS PRESENTS A

HUGE CHALLENGE FOR BUSINESSES

FACT: Human attention span has dropped from

12 seconds in 2002 to only 8 seconds in 2013,

which is one second shorter than a goldfish.

For

per

sona

l use

onl

y

Page 5: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

OUR OPPORTUNITY IS EVERY BUSINESSES CHALLENGE

To acquire customers, businesses must:

Reach and Transact with the growing volume of consumers who

prefer to engage on mobile devices and

Monetise the transactions

To do so you must:

Give consumers

relevant marketing and

easy payment options

For

per

sona

l use

onl

y

Page 6: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

WHO WE ARE

MOBILE

EMBRACE

COMPANY

OVERVIEW

6

For

per

sona

l use

onl

y

Page 7: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

7

GLOBAL MOBILE COMMERCE COMPANY

MOBILE MARKETING AND CARRIER BILLING

OUR TEAM

Digital and mobile specialists in

Sydney, Melbourne, NZ, UAE,

UK and Kuala Lumpur

LEADERSHIP

Led by founders (since 2005)

and managers holding

substantial equity in MBE

TECHNOLOGY

Global-leading technology

platforms

EXPERIENCE

Leaders have 70 years

combined mobile marketing &

carrier billing expertise

For

per

sona

l use

onl

y

Page 8: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

8

Mobile Marketing

Carrier Billing

Any marketing activity that is designed to interact

with a consumer whilst they are using their mobile

phone or any other hand held device

A mobile payment

method that allows

a consumer to

purchase a

product from a

third party vendor

via their mobile

phone bill

WHAT WE DO

For

per

sona

l use

onl

y

Page 9: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

Founded in 2005, MBE is operating across:

16 countries supported by

107 specialist staff with

a reputation for delivery…

and we are focused on our continued growth

We are strong in our experience, the quality of

our businesses and our infrastructure, our

determination to succeed and our dedicated

and talented people, our greatest strength

WE’VE COME FAR

REACH ENGAGE TRANSACT EMBRACE

For

per

sona

l use

onl

y

Page 10: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

10

WE ARE MBE – OUR TRACK RECORDREACH ENGAGE TRANSACT EMBRACE

PROVEN

PROFITABLE

GROWING

STRAEGIC PLAN

• Consistent, successful business delivery to 200+ brands,

over 11+ years

• Global agreements with major telecommunications groups

• Five-year revenue 40%, EBITDA 100% and EPS CAGR 325%

• Revenue of $60.6 million up 83% YoY from $33 million

• EBITDA of $9.5 million up 86% YoY from $5 million

• Basic EPS 1.26 cps up 57% YoY from 0.8

• International operating footprint tripled from FY15 to FY16

• Monthly transactions increased 50% from 2 to 3 million over

the year

• Carrier billing live 10 countries with capacity to expand into 10

more countries – new territories pending

For

per

sona

l use

onl

y

Page 11: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

OUR GROWING GLOBAL FOOTPRINT

Australia

Bahrain

Egypt

France

Hong Kong

Malaysia

New Zealand

Norway

Pakistan

Qatar

Saudi Arabia

Singapore

Switzerland

Thailand

United Arab Emirates

United Kingdom

For

per

sona

l use

onl

y

Page 12: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

ESTABLISHED AND PROVEN NETWORKSREACH ENGAGE TRANSACT EMBRACE

CARRIER PARTNERSIntegrating with the world’s largest carriers to

provide Carrier Billing to their customers

BRANDSDelivering customers for over 200

brands and agencies globally

PUBLISHERSHundreds of brands and agencies, delivering

incremental revenue to quality publishers

For

per

sona

l use

onl

y

Page 13: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

QUALITY PRODUCTS

13

REACH ENGAGE TRANSACT EMBRACE

A SELECTION OF OUR CARRIER BILLING PRODUCTS

Subscription services driving strong annuity revenue

EDUCATIONEducational games for students

MOBILE SECURITYVirus and malware protection on your mobile devices

SPORTSWatch some of your favourite sport at anytime

GAMESHuge selection of quality games

FITNESSManage your health and fitness with our fitness tracker

VIDEO-ON-DEMANDShort-form VOD content across multiple genres

Diverse portfolio. Content Providers partner with MBE to acquire, bill and manage

customers at scale.

For

per

sona

l use

onl

y

Page 14: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

14

2016 REVIEW

For

per

sona

l use

onl

y

Page 15: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

FINANCIAL RESULTS

REVENUE EBITDA

REACH ENGAGE TRANSACT EMBRACE

Exceeded

guidance

Exceeded

guidance

15

PROVEN PROFITABLE GROWING

0

10

20

30

40

50

60

FY11 FY12 FY13 FY14 FY15 FY16

$m

-1

1

3

5

7

9

FY11 FY12 FY13 FY14 FY15 FY16

$m

For

per

sona

l use

onl

y

Page 16: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

16

REACH ENGAGE TRANSACT EMBRACEREVENUE BREAKDOWN BY TRANSACTION

0

5

10

15

20

25

30

35

FY14 FY15 FY16

$ m

DIRECT CARRIER BILLING

0

5

10

15

20

25

FY14 FY15 FY16

$ m

MOBILE MARKETING

PROVEN PROFITABLE GROWING F

or p

erso

nal u

se o

nly

Page 17: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

BUSINESS SENSITIVITIES

17

REACH ENGAGE TRANSACT EMBRACE

MARKET

Fluctuation in mobile

advertising spend, Effective

access to inventory,

business spend on mobile /

digital or consumer sentiment

Lumpiness that can come from

campaign sales or change in

spending patterns, changing

market conditions or

technologies that may impact

access

Forex Hedging Strategies in

place

Cash conservatively managed

TECHNOLOGY

Competitive technologies

Risk that new technologies

emerge that impact competitive

advantage or market

environment

Carrier support of billing

platforms

Carriers changing their support

for carrier billing of mobile

products and services

Programmatic Platforms

Use of platforms for

purchase/pricing of ad inventory

negatively impacting demand or

access for mobile advertising

COMPETITORS

New competitive market

entrants

Risk that new competitors enter

market with a similar business

Marketing channels, New

Product and Billing channel

performance

Non-performance of marketing

channels or disinterest in

products by consumers

REGULATION

Regulation

Changes in rules around the

regulation of mobile products

and services and digital

marketing

Restrictions in handset

platform access

e.g. Apple’s current ecosystem

Handset manufacturers or

mobile platform developers

restricting consumer access to

products and services

For

per

sona

l use

onl

y

Page 18: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

HALF YEAR GUIDANCE

18

PROVEN PROFITABLE GROWING

1H13

$M

1H14

$M

1H15

$M

1H16

$M

1H17

$M

Revenue 5.8 9.5 14.1 28 >28

EBITDA 0.3 1.8 1.7 4.1 >2

NPAT* 0.2 1.6 1.5 2.6 0.75

REACH ENGAGE TRANSACT EMBRACE

FULL YEAR GUIDANCE

Revenue >$70 m

EBITDA >$8 m

For

per

sona

l use

onl

y

Page 19: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

19

REACH ENGAGE TRANSACT EMBRACE

INTERNATIONAL DIRECT CARRIER BILLING

REVENUE GROWTH

GLOBAL CUSTOMER

ACQUISITIONModel proven in multiple territories

in line with stated strategy

INTERNATIONAL

TERRITORIESExisting agreements provide

scope for expansion of carrier

billing operations into multiple

countries – new agreements in

the pipeline

PROVEN PROFITABLE GROWING

0

0.5

1

1.5

2

2.5

Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17

$ M

illio

n

Forecast

GLOBAL ORGANIC

GROWTHStrong global organic growth in

2.5 years

For

per

sona

l use

onl

y

Page 20: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

20

GROWTH

STRATEGY

For

per

sona

l use

onl

y

Page 21: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

21

REACH ENGAGE TRANSACT EMBRACE

3. TECHNOLOGY1. INTERNATIONAL

GROWTH

2. PROPRIETARY

DATA ASSETS

THREE YEAR GROWTH STRATEGY

For

per

sona

l use

onl

y

Page 22: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

22

REACH ENGAGE TRANSACT EMBRACE

1. INTERNATIONAL GROWTH

THREE YEAR STRATEGY

STRATEGYBuild expansive MBE global operational footprint and

financial performance

GROUP PROGRESSJune 2015, 5 countries

November 2016, 16 countries

COMMERCIAL BENEFITSDiversification

Strengthened partner relationships

Scalable model – stable fixed costs

CARRIER BILLING BY THE NUMBERS

2014 2016 2019

Countries 3 11 >30

Telcos 5 24 >50

Addressable

Market30 m 340 m >1.0 bn

For

per

sona

l use

onl

y

Page 23: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

INTERNATIONAL REVENUE

23

0

5

10

15

20

25

FY15 FY16 FY17

$m

783%

136%

25

14.4

GROUP INTERNATIONAL REVENUE GROWTHInternational revenue forecast to grow > $25m (up 140%)

from $10.6m in FY16

INTERNATIONAL CUSTOMER BASE

Experiencing strong growth across multiple territories

International Transactions have grown 100% since

June 2016

1.29.4

10.6

THREE YEAR STRATEGY

REACH ENGAGE TRANSACT EMBRACE

1. INTERNATIONAL GROWTH

Forecast

For

per

sona

l use

onl

y

Page 24: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

24

REACH ENGAGE TRANSACT EMBRACE

2. PROPRIETARY DATA ASSETS

THREE YEAR STRATEGY

STRATEGYGrow our proprietary data assets to enable targeted

acquisition of valuable customers at massive scale

PROGRESSo Average monthly transactions increased 50% from

2 million FY15 to 3 million FY16

o Data assets growing in multiple territories expanding

targeting capabilities and delivering strong annuity

revenues

COMMERCIAL BENEFITSo Higher quality data drives ability to turn consumers into

customers through targeted marketing

o Businesses pay more for delivery of quality customers

o Loyal business partners and recurring spendFor

per

sona

l use

onl

y

Page 25: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

PROPRIETARY MARKETING AND BILLING PLATFORMS

STRATEGYContinue to enhance MBE technology platform assets to

further strengthen competitive advantage and scalability

PROGRESSo MOBIPAY NINJA new proprietary Billing and Customer

Management platform is being rolled out

o New Automation features are now live on Mobile

Marketing Platform

o New business product launches on Mobile Marketing

Platform

COMMERCIAL BENEFITSo Faster, more cost effective global carrier integration

o Better customer conversion rates and diversity

o Marketing spend efficiency

o Mobile digital marketing platforms generating new

parallel revenue streams

REACH ENGAGE TRANSACT EMBRACE

3. TECHNOLOGY

THREE YEAR STRATEGY

For

per

sona

l use

onl

y

Page 26: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

ADDING VALUE TO OUR

CLIPP INVESTMENT

26

REACH ENGAGE TRANSACT EMBRACE

USER STATS

> 200,000 downloads

> 98,000 registered consumers

o 750 venues live

o 250 on Last Minute Deals

o Focus 2016 has been on growing

Last Minute deals to increase

usage at each venue

o FY17 focus is venue growth, usage

and major brand partnership

BRAND PARTNERSHIPS

o Partnership opportunity with major breweries

o They promote Clipp and offer a free drink

o Proven results from test campaigns

CLIPP FOR BUSINESS –

CORPORATE

o Enables venues to ‘white label’ a

domain and provide discounts to

staff of nearby offices

o Corporates already enabled:

Macquarie Bank, AMP

KPMG, EY, Ch7

WHAT WE OWN

o MBE currently owns 31% of Clipp

o $2.95m of a $3.5m drawdown

facility has been fulfilled

o If converted today MBE would own

72% of Clipp

CLIPP FOR BUSINESS –

HOSPITALITY

o Launched August 2016

o Enables staff discounts for major hospitality

chains (avg 900+ staff per chain)

o Venues direct all staff to use Clipp to

receive discounts up to 50% off food and

drink in their venue

For

per

sona

l use

onl

y

Page 27: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

27

REACH ENGAGE TRANSACT EMBRACE

OUTLOOK

MARKET COMPETITIVEContinued development of MBE proprietary technology platforms and

datasets is building competitive strength, commercial robustness and

marketing channel diversity

OPERATIONAL DIVERSITYContinued rollout of MBE mobile marketing and carrier billing

capabilities into international markets is driving growth and

diversifying revenue

SUPPORTED MODELSubscription billing, recurring revenue, business

model is growing in popularity

MOBILE SECTOR STRONGFundamentals for the mobile marketing and carrier billing

sectors are sound. Industry tail winds are strong

CONSUMER ENGAGEMENTThe way consumers transact through their

mobile devices is evolving at rapid pace

For

per

sona

l use

onl

y

Page 28: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

28

REACH ENGAGE TRANSACT EMBRACE

SUMMARY

Mobile Embrace was established 11 years ago and is now a market leader

We have a strong track record of growing earnings and revenue

We are focused on growing the business

We have a diversified business model which is Internationally proven

We continue to expand in new territories

For

per

sona

l use

onl

y

Page 29: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

29

APPENDIX

For

per

sona

l use

onl

y

Page 30: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

Product partner works

with Mobile Embrace

to take FiTTR to

consumers

Mobile Embrace

trading desk engages

with consumers on

multiple digital

channels & platforms

Individual becomes a

customer by:

Marketing

transactions:

1. Agreeing to

subscription

Billing Transaction:

2. Agreeing to be billed

Mobile Embrace

manages users on an

ongoing basis

throughout their

lifetime, optimising

customer lifetime value

Due to sophisticated

customer experience

and care, customers

continue to use product

week after week via

subscription model

30

CASE STUDIES: SUCCESS WITH MBEREACH ENGAGE TRANSACT EMBRACE

CASE STUDY 1: Carrier Billing (UK)

PARTNER BUSINESS PROBLEM: Our business

objective is to grow the membership numbers and

revenue of our product, but how do we get it to

mobile consumers?

REACH ENGAGE TRANSACT EMBRACE

Weber works with

Mobile Embrace to

utilise specific datasets

to target and reach

interested consumers

Mobile Embrace

engages with

consumers on multiple

digital platforms

Mobile Embrace adds

value by generating

quality leads

Marketing

Transaction:

Interested consumers

agree to be

communicated to by

Weber

Weber uses Mobile

Embrace’s quality

leads to drive high

customer conversion

REACH ENGAGE TRANSACT EMBRACE

CASE STUDY 1: Mobile Marketing (UAE)

PARTNER BUSINESS PROBLEM: Our business

objective is to grow the sales of BBQs but how can we

target consumers on mobile that will convert to

valuable customers?

DemographicsFemale (72%)

18-35

Active / Health

enthusiasts /

Foodie / Travel

Celebrity culture /

Lifestyle

DemographicsMale

25-65

English & Arabic

speaking / Foodie /

Outdoors / Sports /

Travel

Week

1

Week

2

Week

3

For

per

sona

l use

onl

y

Page 31: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

THE FUTURE IS SUBSCRIPTIONREACH ENGAGE TRANSACT EMBRACE

DELIVERS GLOBAL SCALEScalable, repeatable, transportable. Leverage cloud

based technology to drive global recurring revenues

THE MODEL WORKSSpotify, Netflix, Foxtel, SMH, News Ltd, Premier

League, Apple and Google App Stores

SUBSCRIPTION BILLING PLATFORMS SUPPORT

A DIVERSE SET OF MONITESATION MODELS 1

BILLING MADE EASYSubscription payment made seamless with direct

carrier billing straight to customers mobile phone bill

DIGITAL SUBSCRIPTIONS Consumers are willing to pay regularly for quality

mobile digital products and content

RIGHT PLACE, RIGHT TIMEMBE is strongly positioned to grow subscription-

based business globally via DCB with expanding

major Telco partners

1The Forrester Wave: Subscription

Billing Platforms, Q4 2015: November

11, 2015.

One-time transactionsIn-app purchasesMicro-transactionsOne-time add-ons

Usage / Consumption

Min UseQuarterlyAnnually

ThresholdsRollover

SubscriptionsMonthly

QuarterlyAnnually

Custom Timeframe

MERCHANDISING

Family Plans

Pricing Tiers

Freemium

/ Trial

For

per

sona

l use

onl

y

Page 32: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

REACH ENGAGE TRANSACT EMBRACESTATISTICS SOURCES

The global population vs: mobile phone vs bank account vs credit card

Source: Ovum Report, 2016

App download growth from 180 billion times in 2015 to 284 billion times in 2020

Source: Wired 2015, International Business Times 2016

Carrier Billing in 2015 worth $16.6 billion, will be $25.3 billion in 2019

Source: Ovum Report 2016

Mobile usage - 85 times a day/5 hours a day: Nottingham Trent University (https://www.ntu.ac.uk/apps/news/180892-

15/People_check_their_smartphones_85_times_a_day_(and_they_dont_even_know_theyre_doing_it).aspx)

More information and numbers on the m-commerce stat from Goldman Sachs: $204 billion in 2014 to $626

billion in 2018 (https://www.internetretailer.com/2014/03/10/mobile-commerce-will-be-nearly-half-e-commerce-2018)

Smartphone purchases 2015 $122 billion, $319 billion in 2020

Source: Javelin Report 2016

For

per

sona

l use

onl

y

Page 33: MOBILE EMBRACE - ASX · 11/24/2016  · REACH ENGAGE TRANSACT EMBRACE 1 For personal use only. TABLE OF CONTENTS REACH ENGAGE TRANSACT EMBRACE 2 1. THE CHALLENGE AND GLOBAL OPPORTUNITY

DISCLAIMER

• This presentation has been prepared by Mobile Embrace Limited (ABN 24 089 805 416) (MBE). Each recipient of this presentation (Recipient) is deemed to have

agreed to accept the qualifications, limitations and disclaimers set out below.

• MBE and its subsidiaries, directors, officers, employees, advisers or representatives (together, Beneficiaries) make no representation or warranty, express or implied,

as to the accuracy, reliability or completeness of any information contained in this presentation, including any forecast or prospective information. Past performance

information given in this presentation is given for illustrative purposes only and should not be relied upon as (and is not) an indication of future performance. The

historical information in this presentation is, or is based upon, information that has been released to the market. For further information, please see past announcements

released by MBE to ASX.

•The forward-looking statements included in this presentation involve subjective judgment and analysis and are subject to significant uncertainties, risks and

contingencies, many of which are outside the control of, and are unknown to, the Beneficiaries. Actual future events may vary materially from the forward looking

statements and the assumptions on which those statements are based. Given these uncertainties, you are cautioned not to place undue reliance on such forward-looking

statements. Similarly, statements about market and industry trends, which are based on interpretations of current market conditions, should be treated with caution. Such

statements may cause the actual results or performance of MBE to be materially different from any future results or performance expressed or implied by forward-looking

statements. Forward-looking statements including projections, guidance on future earnings and estimates are provided as a general guide only and should not be relied

upon as an indication or guarantee of future performance. Such forward-looking statements speak only as of the date of this presentation.

•MBE disclaims any intent to, and does not promise or undertake to, update publicly any forward-looking statements or any other content of this presentation, whether as

a result of new information, future events or results or otherwise.

•This presentation is a general overview only, it does not take into account the individual investment objectives, financial situation or particular needs of any person, and

it does not purport to contain all the information that may be required to evaluate an investment in MBE. The information in this presentation is provided personally to the

Recipient as a matter of interest only. It does not amount to an express or implied recommendation with respect to any investment in MBE, nor does it constitute

investment, legal, tax or other advice. The Recipient, intending investors and their respective advisers, should: (a) conduct their own independent review, investigations

and analysis of MBE, and of the information contained or referred to in this presentation; and (b) seek professional advice as to whether an investment in the securities of

MBE is appropriate for them, having regard to their personal objectives, risk profile, financial situation and needs.

•Nothing in this presentation is or is to be taken to be a solicitation, offer, invitation or other proposal to subscribe for MBE securities. This presentation does not and will

not form part of any contract for the acquisition of MBE securities. The distribution of this presentation in jurisdictions outside Australia may be restricted by law and

persons who come into possession of this presentation in such jurisdictions should seek advice on and observe any such restrictions.

•Except insofar as liability under any law cannot be excluded, none of the Beneficiaries shall have any responsibility or liability for any information contained in this

presentation or in any other way for errors or omissions (including responsibility to any persons by reason of negligence).

33

For

per

sona

l use

onl

y