mobile - everywhere your customers are [part ii]
DESCRIPTION
This is the followup presentation on mobile marketing. It provides a general overview of the many facets of mobile marketing and the growing use of the many marketing channels now available. The presentation reviews some stats regarding the mobile marketplace and the benefits that the mobile platform provides business owners to attract and retain customers. We also review some of the different marketing methods mobile offers -- QR Codes, SMS text messaging, mobile ready websites, mobile ads, social mobile location based services, and mobile apps. Some future topics are discussed like mobile payment platforms and augmented reality. Originally presented by Edward Niu, founder and CEO of ILN Enterprises for the Asian Business Council of the San Leandro Chamber of Commerce on September 21, 2011.TRANSCRIPT
Cool & Cutting Edge…
What We’ll Cover Today...
Recap From Presentation #1QR Codes, Text Messaging, Mobile Websites
Cover some “Advanced” Mobile Marketing Topics & Techniques
Discuss the Future of Mobile
Q&A
Don’t Leave Home Without
91% of Americans have their cell phone within 3 feet of themselves 24/7
World Population Cell Phone Subscriptions
Internet Users0
1,000,000,000
2,000,000,000
3,000,000,000
4,000,000,000
5,000,000,000
6,000,000,000
7,000,000,000
8,000,000,000
Population 6-7 billion
Cell phones over5 billion
Wired Internet users – less than 2 billion
80% of Americans have cell phones
20% of US households are mobile only
Most of cell phone population has purchasing power!
Important Stats…
Game Changer New, Cool, Fun & Must Have
Not a Fad, New Paradigm
Augments Online Marketing
What is Mobile Marketing?
What is Mobile Marketing?
Mobile is the newest Mass Media with the potential to become
the most influential mass media of all time!
Mobile Marketing Benefits
Only media that is truly Personal Consumer can be identified individually Always on – 24/7 Constantly with the owner Has built-in payment mechanisms All can be done at moment of Intense Impulse!
Benefits the other Mass Media don’t have:
What is Mobile Marketing?
NO SPAM Zone
NO unwanted messages
Mobile Marketing Methods
QR Codes
SMS Text Marketing
Mobile-Ready Websites
Mobile Ads
Social Mobile Location-Based Services
Mobile Apps
QR Codes QR stands for Quick Response First used to take inventory for subsidiary of Toyota Type of 2D Barcode that embeds information in its
tiled pattern When you scan it, it provides information:
• Website• Video• Contact information• Image• Coupon• Map
Macy’s QR Campaign Macy’s Backstage Pass
Where To Make QR Codes Goo.gl Bit.ly Beqrious.com Delivr.com qrcode.kaywa.com (personal use only)
For Trackable AND Changeable QR Codes…
Keep in Touch w/ Customers
Use SMS Text Messaging!Keep in Contact with your Customers and Prospects
Send your messages anywhere they are Know that they receive and READ your messages.
Text Message Vs. EmailText Messages:
90% of text messages are read within 3 minutes**Instant Response**
99% of all text messages are read.
Texts can be scheduled Messages Always Stored
on Phone No Spam filters.
Email: Not Always Opened Read rates of 15% or
worse. Overwhelmed InBox May Not Use on
Phone Spam Filter
Mobile Coupons
Average redemption rate is 20% regardless of business type
[Widget Co]: Get your favorite product at 20% off. Show cashier this msg. Code: FAV888. Reply STOP to end.
[Widget Co]: Get your favorite product at 20% off. Show cashier this msg. Code: FAV888. Reply STOP to end.
Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.
Other SMS Services
Appointment Reminder Mobile Coupons Surveys & Polls Autoresponder Text Contests Text 2 Screen Loyalty Clubs
Use Shortcode & Keyword Combo:
Text DEMO88 to 72727
Mobile-Ready Websites
Microsoft stated that 53% of its mobile searches have local intent. Customers Ready to Buy NOW & Nearby Many are on the move, they don’t want to
scroll, pinch, etc.
Google Places, Bing Business Center, Yahoo Local Pages all mobile ready. Claim your pages at the very least!
Mobile-Ready Websites
Simplifies Your Website for smaller screens of cell phones
Customers Searching For Local Business Want:1. Phone Number2. Shop / Price Compare3. Directions / Map4. Email5. Information about Company
Social Mobile GPS Services
Social Gaming of “Check-ins” Location-Based Social Networks
Compete with Friends Unlock Special Badges Privacy Issues (GPS) Get Special Deals from Businesses
Social Mobile GPS Services
Mobile Advertising
Google Purchased AdMob for $750M in 2010
Mobile Advertising: $1.6B last year in US, to double this year
Advertise on Mobile Websites & Embedded App Advertising
Uses Pay Per Tap Model like Google Adwords
Sept 30 – Google shifts mobile ads more to Adwords/Adsense
Mobile Advertising
Admob closing in on 1 Trillion impressions
www.ilnenterprises.com/mobileads
Search on some popular sites with your Smartphone to find banner ads:
Yahoo.com ESPN.com
People.com CNN.com
Mobile Applications
Mobile Applications or Apps are software programs designed to work on mobile platforms.
Mobile Applications
iPhone now has about 350,000 apps in its App Store
Android growing faster, has about 100,000 apps
Games
In-game display ads Games themselves are advertising
Mobile Applications
Facebook Has a Great Mobile Version Why Do They Need a Mobile App?
Mobile Applications
Produce Your Own Mobile App
Provide Value to UsersBrand Your BusinessCost: $1500 and higher
Examples – Pizza restaurant quick order app Travel agency – Itinerary reminder Donation / Non-profit apps Couponing apps Simple – Screen saver or background image
What Lies Ahead For Mobile…
Mobile Payments
Mobile Payments
Take Credit Card Payments on Your Phone with Square www.squareup.com
Near Field Communications
Magic Wand Payment SystemSwipe Your Phone to Pay
Examples – PayPass & Starbucks
Google Wallet launched Sept. 19, 2011- Nexus S 4G on Sprint- Citi Mastercard or Google Prepaid Card- San Francisco & New York
Google Wallet
Augmented Reality (AR)
The Ultimate Mobile App
It Combines… Today’s Computing Power in Mobile Devices The Use of the Camera The Use of GPS
Augmented Reality (AR)
Augmented Reality (AR)
Some Thoughts… Marketing is more about being “Top of
Mind” and “Exbranding” Your Business More Exposure Points Multiple Platforms – Mobile &
Online Use Your Imagination
Not confined to just a website anymore
Ask How, not If Combine Technologies
Action Plan The mobile explosion is
happening right now! There is MASSIVE
opportunity to use mobile to attract and grow your customer base.
Choose one mobile marketing method Implement a campaign using your method Do It Before Your Competition Does