mobile future-sweden-10-nov-2011

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the future of music by

Music the past, now and the future

Mobile Future 10.November 2011

Per Einar Dybvik

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This is a story about

• how the music technology has been transformed for the past 100 years

• how a mobile content company, Aspiro, selling ringtones has become a player in a global competitive music marketplace

• how we believe the the technology will continue to transform and dramatically change the way we consume and explore music

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Phonograph: The start of recorded music 1877

Thomas Edison

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Things are evolving 1907

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Tel-Musici launched in Wilmington, Delaware, US The first “online” music streaming service

1909

”User App”

”System Back-end”

Pricing: 3 Cents for each ordinary piece 7 Cents for grand opera The subscriber must guarantee $18 per year.

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Music becomes «portable» – 78 rpm 1930

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Philips launches the first cassette 1963

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The start of digital music Philips launches Compact Disc

1978

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Sony introduces the Walkman - a first true mobile music experience

1979 1979

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Then Sony gives us the Discman - the first portable digital player

1984

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..then Rio gives us the MP3-player 1998

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Moving into the mobile phone business 1998

PS! Aspiro is born

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What they promised us ……

$.$

(.)(.)

).(

( | )

and what we actually got …..

The mobile content business i being shaped 1999

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Mobile Music 1.0 - monophonic ringtones

• Jippi launched in Finland and comes to Norway They sold over 100.000 ringtones the first month

• Asprio (Schibsted Telecom) created their first ringtones inhouse – created by teenagers on simple keyboard

2000

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Mobile Music 1.0

2000 2000

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Mobile Music 2.0 = Polyphonic ringetones

• Nokia launches ”smarter” og cool phones – the Nokia 3510i

• Aspiro continues to produce ringtones inhouse

2003

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Mobile Music 3.0 = MP3 ringetones

• Ringtones becomes clips from «true» musictracks

• The record labels enters the business and Aspiro sign their first agreements for delivery of music

2005 2005

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Mobile Full Track Music

• Aspiro launches their first mobile music download store with Telenor

2006 2007

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Dual-download & MP3

• Aspiro launches their first download service for PC and mobile with Windows DRM !

• Later record labels accepts DRM-free MP3s to be sold

2007 2008

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WiMP is launched 2010 2010

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So what has happend for the past 100 years ?

Music

• becomes physical and opens for mass-distribution (the vinyl)

• becomes digital (CD)

• becomes mobile (Walkman and Discman)

• becomes disc-free (MP3-player)

• gets online distribution (iTunes launched in 2001)

– and we get illegal piracy (Napster, PirateBay, ++)

• And finally we get the music streaming services – the Cloud-based Music

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Music streaming is the future

It creates an optimal user experience – a fun one!

• Access to a library of ALL music in the world – ever recorded

• Fixed-fee rental model - no need to own music music

• Users explores new music in a totally different way – no need to decide to buy a track or album

• Accessible from everywhere on all connected devices – PC, mobile, TV, home stereos,++

• Offline-mode – play music when not online

• Sharing of music online gets a new dimension

More people will play more music than ever before

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.. but are we creating a sustainable business model

• The digital music market has surpassed the physical market in Norway and Sweden – driven by the growth in streaming services

• Artist and other rightholders are starting see large income from streaming

• Back-catalogue gets revitalized and artist can calculate to make money for years to come – not only from their new releases

• Streaming fights piracy

Scandinavia is driving this revolution - shows how to build services, adopt and monetize

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Where do we go from here ?

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We have just seen the beginning of a revolution in connected music devices

Music will be accessed everywhere

• Everyone will carry a portable music player The smartphone market is growing fast and will be the preferered music player

• All car-stereos will be connected Streaming services will be integrated into car stereos with online and offline mode

• A new generation of home-stereos will rock the home All home Hi-Fi systems will be connected and provide Internet radio and streaming music services

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Mobile devices is key to success

WiMP-supported Desktops • PC • Mac • Linux

WiMP-numbers Oct. 2011 among users having access to all devices – i.e. Premium version

WiMP-supported stereos • Squeezebox • Sonos *

WiMP-supported mobiles/tables • iPad • iPhone • Symbian • Meego • Windows Phone 7 *

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So far iOS is the dominant platform, but other platforms are getting popular

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Music will become interactive and multimedia

When music meets the interactive screens, music will become an interactive multimedia experience:

• Videos

• Multimedia content; images, interactive presentations,++

• Background info: bios, lyrics, etc

• Sing-along, Karaoke features, games and quiz

• Interaction between artist and their fans

Artists will become multimedia artists

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Music will become incredible social

From simple sharing of playlists as seen today, we will see more of:

• Simultaneous music listening – one-to-one or in groups

• Live concerts

• Social Karaoke, Sing-along features, gaming and quiz

• Interaction between artist and their fans

• User generated remix, DJ functions

New ways to share real-time moments

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more than a music player – it´s a media channel

At WiMP we strive to create a totally new music experience

• get all your music news

• enjoy editorial content and reviews

• get recommendations, tips and related music

• get all the background information about the artist

• get an interactive and social music experience

Simply a place where you will stay to explore, experience and have fun with music

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Thank you

Contacts

Per Einar Dybvik

[email protected]

Check out wimpmusic.se

mailto:[email protected]

mobile future-sweden-10-nov-2011

Technology

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einar dybvik

mobile music

past 100 years

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player

mobile