mobile games: 8 tips on how to be noticed, appreciated and popular
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MOBILE GAMES:8 TIPS ON
HOW TO BE NOTICED,APPRECIATED AND
POPULAR
R-Style Lab
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R-Style Lab
What IS successfor a mobile game?
1. Profitability
2. Long lifetime
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R-Style Lab
What's NOT successfor a mobile game?
1. High ranking position inApp Store2. Short-term popularity(shark-tail effect)
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Beware ofshark-tail effect:!
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R-Style Lab
Mobile games'secret formula:
Building efforts +
Marketing efforts=
SUCCESS
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R-Style Lab
#1Simplicity
Success tips for BUILDINGa mobile game
Intuitive first stepsto get users involved
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R-Style Lab
#2Design
Success tips for BUILDINGa mobile game
Thought-through UX &eye-pleasing UI
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#3Continuity
Success tips for BUILDINGa mobile game
Constant new updates:add new characters, levelsand plot extensions.
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#4Urgency
Success tips for BUILDINGa mobile game
Ship MVP to the world anduse real-life feedback tomake the game perfect
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#1Setcleargoals
Success tips for MARKETINGa mobile game
What are your game objectives?Profit? Charity? Brand promotion?Education? Defining your goals early on iskey to successful performance evaluationupon launch.
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#2Planpromo
campaign
Success tips for MARKETINGa mobile game
Don't expect virality to happen naturally. Work hard on ASO, social accounts, presscoverage and cross-promotion.
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R-Style Lab
#2Planpromo
campaign
Success tips for MARKETINGa mobile game
TouchArcadeTouch.GoodGamesSlide DBAppSafariAppGamerTouch My AppsSlideToPlayAppCraverThe APPera
PocketGameriFanzineMacworld AppguideAppSpy148AppsAppShopperAppAdviceAppVeeThe Portable Gamer
Popular game sitesto contact for coverage:
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#3Measure customKPIs
Success tips for MARKETINGa mobile game
Focus on low-level KPIs to understand what specific changescan boost your game performance
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#3Measure customKPIs
Success tips for MARKETINGa mobile game
Casino game: churn rate of users who play blinds ofover $1,000Casual arcade game: number of level sessions prior to first in-game paymentSocial combat game:number of losses or wins before initialpurchase
Examples of low-levelgame-specific KPIs:
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#4Explorenew
markets
Success tips for MARKETINGa mobile game
Localize your game to as manylanguages as possible to reachinternational community
Languages = Players
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