mobile handset industry
TRANSCRIPT
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History of Mobile Phone
The first hand-held mobile phone was demonstrated by Dr. Martin Copper of
Motorola in 1973
Officially the mobile phone was 1st launched in 1983 by Motorola
In the twenty years from 1990 to 2010, worldwide mobile phone subscriptions grew
from 12.4 million to over 4.6 billion
During the late 1980s and into the 1990s large firms such as Motorola, Ericsson,Nokia and Siemens entered into mobile handset market.
1st MP3 player enabled mobile was introduced in 1999 by Samsung
1st Camera phone was launched in 2002 by SANYO.
Current mobile phones can support many additional services – Internet, Mobile TV,
Camera, Music, GPS
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Advancement in Mobile handset
Liquid batteries, speech recognition, flexible touch screen
Co-existing Wi-Fi and WiMAX
Dual Core processors
Transparent Screen
Laser enabled Keypad
Naked eye 3D smartphone
HD Video recording and playback
Superphones with built-in Projectors
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Advancement in OS of Mobile phones
Apple’s new OS - iOS 5.0 will be releasing in this year.
Blackberry is going to launch their new OS “Blackberry QNX” in 1st Quarter of 2012
Nokia is already working on Meego and Maemo OS to improve their smartphone
Google has already released their latest android OS “Ice-cream sandwich”
Microsoft is coming with new OS Windows
Samsung – Bada
Blackberry – RIM (Research in Motion)
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Android rules the Smartphone OS Market with 38.9% of all market.
Symbian OS having 20.6% share in Mobile OS market, nearly half of Android.
Apples OS, iOS comes in at 3rd place with 18.2% Mobile OS share
Worldwide Smartphone OS Market Share
38.9%
18.2%
14.2%
3.8%
20.6%
4.3%
Android
iOS
BlackBerry OS
WindowsSymbian
Others
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Driving factors of mobile handset industry
Mobile Network
- Availability of Network in Urban and Rural areas
- Access to the Network
- Advanced wireless services 3G/LTE
Low cost and Advancement of cell phone
- Smartphone Providing platform to access various services
- Local Cell Phone manufacturers – Micromax, Lava, GFive
Various services and applications available at finger tip- Mobile Banking
- Mobile shopping
- Bill payments
Social networking effect
- Facebook- Twitter
- YouTube
Cheaper calling rates
- Low Calling Rates
- Affordable mobile data plans
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Source: IDC
Mobile Tariff Comparison Across World - Voice
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
Japan U.S. U.K. Canada Finland Taiwan Denmark South
Korea
Sweden Hong
Kong
India
1
0.25
0.38 0.38
0.10.12
0.17
0.09
0.040.02 0.01
US $
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Mobile Tariff Comparison Across World - Text
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
0.18
0.2
U.S. U.K. Canada Finland Taiwan Denmark South
Korea
Sweden Hong
Kong
India
0.2
0.15
0.14
0.1
0.04
0.03
0.02
0.04
0.06
0.02
Source: IDC
US $
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Effect of Mobile phones on Landline Service
The number of telephone subscribers in India increased to 914.59 Million at the
end of October, 2011
881.40 are wireless subscribers and 33.19 are wireline subscribers
Negative growth of wireline subscribers by 0.37% in Oct, 11 as compared to users
in September, 2011
Total 137,718 landline users disconnected their connection in October,2011
BSNL lost 6 lakh landline users in past 3 years
12 lakh wireline subscribers are decreasing per year
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Facts & Figures of Telecom in India
Telephone Subscribers (Wireless and Landline): 914.59 million (Oct 2011)
Land Lines: 33.19 Million
Cell phones: 881.40 Million
Active wireless subscribers are 626.18 Million
Annual Cell phone Addition: 227.27 million (Mar 2010 – 2011)
Monthly Cell phone Addition: 7.79 Million
Average selling price for a mobile device sold in India is about $45
75% of the Mobile devices sold costing below $75
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Tele - density in India
Wireless Tele-density is 73.27
Wireline Tele-density is 2.76
The overall Tele-density in India reached to 76.03 at the end of October 2011.
Source : TRAI
0
20
40
60
80
100
120
140
160
Urban Rural Overall
159.96
35.82
73.27
6.970.94 2.76
Wireless
Wireline
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Customer view for mobile phone
Quality
PriceBrand
FeaturesService
Low Cost
High Cost
Durability
OS
Battery Back up
Dual SIM
iphone
Samsung
BlackBerry
Nokia
Social Networking
Size
Replacement
Repairing
Ease of Availability
Wi-Fi
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India Mobile Handsets Usage and Satisfaction Status
64% users happy with mobile handset brand
MP3 Player and FM – most desired feature in Mobile
Smartphone with advanced features at affordable prices – Samsung
Customer care & after sell Support – BlackBerry
Low price with basic features - Micromax and Spice
Ease of Availability - Nokia
Overall satisfaction - BlackBerry
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Customers priority for mobile phone
35%
20%
29%
10%
6%
Quality
Service & Support
Brand
Features
Price
Source : CMR survey report , 2011
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Value for Money
0%
10%
20%
30%
40%
50%
60%
70%
BlackBerry Samsung Nokia MicroMax Spice G Five
66%
57% 58%54%
54%56%
Source : CMR survey report , 2011
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Brand wise satisfaction for overall Performance
0%
10%
20%
30%
40%
50%
60%
70%
80%
72%
69% 68% 68%
63% 62% 61% 60% 60% 59% 59%57% 56%
54%
Source : CMR survey report , 2011
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Mobile phone industry across world
The global mobile phones market had total revenues of $132.5 Billion in 2010-11 with
CAGR of 10% over last five years.
Global mobile phones industry is expected to increase to a value of $218 Billion by theend of 2015 with CAGR of 10.5%
IDC forecasts worldwide smartphone market to grow by Nearly 50% in 2011
The UK mobile phones market had total revenues of $3.1 Billion in 2010-11 with CAGR
of 4.5% in period of 2006 -2010
It is expected to grow with CAGR of 8.9% for the five-year period 2010 – 2015 with
revenues of $4.8 Billion by end of 2015
The US mobile phones market had total revenues of $10.7 Billion in 2010-11 with
CAGR of 5.4% in period of 2006 -2010
It is expected to grow with CAGR of 3% for the five-year period 2010 – 2015 with value
of $12.4 Billion by end of 2015
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Vendor3Q11 Unit Sell
Millions
3Q11 Market Share3Q10 Unit Sell
Millions
3Q10 Market Share Year-over-Year Change
Nokia 106.6 27.1% 110.4 31.6% -3.4%
Samsung 87.8 22.3% 71.4 20.5% 23.0%
LG Electronics 21.1 5.4% 28.4 8.1% -25.7%
Apple 17.1 4.3% 14.1 4.1% 21.3%
ZTE 19.1 4.9% 12.1 3.5% 57.9%
Others 142 36.0% 112.5 32.2% 26.2%
Total 393.7 100.0% 348.9 100.0% 12.8%
Top Mobile Phone Vendors, Shipment and Market share ,Q3 2011
Source : IDC
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Worldwide Mobile Phone Market share - Q3 2011
Source : IDC
31.6%
20.5%8.1%
4.1%
3.5%
32.2% Nokia
Samsung
LG Electronics
Apple
ZTE
Others
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India holds 12% of shares of all global mobile handset market
Indian mobile handset market grew by 15% to touch revenue of $6.63 Billion in 2010-11
51.5% contributed by smartphone and 25.2% by Dual SIM Mobiles
Mobile phone production grew with CAGR of 28.3% in 2011
Mobile phone industry in India
Smartphone are projected to grow by 45% as against a total market growth of 9%Y-o-Y 2011-12.
The smartphone segment is forecast to see a much higher CAGR of 63.4% and to
achieve a shipment of 77.5 million by CY 2015.
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The handset market grew by 15% with total revenue of $6.63 Billions in 2010-11.
Nokia – $2.58 Billion with 0.02% growth
Samsung – $1.14 Billion with 21.7% growth
Sony Ericsson – $13.8 Million with 16.9% of growth
Blackberry – $39 Millione with 61.2% growth
LG – $36.68 Million with 14.6% of growth
G’Five – $26.52 Million with 75.6% growth
Micromax – $45.78 Million with 42.9% growth
Karbonn – $20 Million with 25.5% growth
Spice – $18.4 Million with 11.5% negative growth
Maxx – $14.9 Million with 44.9% growth
Market of Various Mobile Phone in India
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Market Share of Various Mobile Phone Vendors in India
39.00%
16.20%
5.90%
5.50%
2.10%
1.40%
4.00%
1.90%
17.20%
6.80%
Nokia
Local Brands
Blackberry
LGSony Ericson
HTC
G’Five
Huawei
Samsung
Others
1.30%
6.90%
3.00%
2.80%
2.20%
Intex
Micromax
Karbonn
Spice
Maxx
Source: Voice and Data
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It is expected 213 million handsets to be sold in India in 2011 with total revenue is
expected to reach $9 billion
Mobile handset sales in India expected to grow by 9% in 2012 and reach 231 million
units in 2012, as per Gartner.
IDC forecasts the market to clock 301 million by CY 2015, at CAGR of 13.03% during
the period of 2011-2015
Mobile handset density will be 71% at the end of year 2015-16.
The number of mobile phones will exceed the number of people by 2022-23
The untapped rural market is expected to provide handset players the next phase of
growth.
The advanced capabilities, advanced wireless services, and high quality camera and
the smart phones are expected to witness a steep growth curve through 2015.
Future of Mobile phones