TAD SUMMIT ISTANBUL 2014Mobile Internet Fulfillment Exchange [MIFE]

company confidential

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Axiata Digital Services Practice Lead | Group API Ecosystem

AMOS MANASSEH

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WE RECOGNISE OTTs ARE EVOLVING RAPIDLYWE NEED TO EMBRACE AN OPEN PARTNERSHIP MODEL

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MNOs must adapt & evolve to enable quick and easy strategic partnership with OTTs and underpin their position in the ecosystem

We must change our processes and hire / re-train to implement them

We must establish a new collaboration layer with web-centric interfaces to enable friction-free interoperability & partnership

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THE FIRST THING WE DID WAS TRY AND ADDRESS LONG TAILWE WANTED TO LEARN, REFINE AND ITERATE

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2900+ Apps/Services

KEY REASONS FOR SUCCESS WERE SIMPLICITY, MINIMUM ENTRY BARRIERS, COMMUNITY ENGAGEMENT

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TO ACCELERATE THE VISION FOR AXIATA WE CREATED A SMALL DEDICATED TEAM EMPOWERED TO CHANGE THINGS

Simplify

Reduce cost

Engage

Plug & Play

Agile Dev

Light

Process

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WE DECIDED TO TRY AND EMULATE BEST PRACTICES FROM AGILE BUSINESSES – by creating a modular “Internet enabling layer”

API HUB

AdminReportingACR Module

CommercialModule

API StoreSelf Service

Operator PortalSelf Service SP

Portal

AXIATA OPCOS PLUGGED IN

Connected to GSMA Hub AND

Exchange

SMS DoB LBSMC

Working with hSENID for Long Tail

API MANAGER

USSD

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WE CREATED REUSABLE COMPONENTSTO GROW OUR ECOSYSTEM FAST

1. Single MNO can offer GSMA APIs, & Mobile Connect

2. Publish & manage bespoke APIs

MIFE HUBMIFE Gateway

Low cost, robust & highly scalable, cloud or on premise

1. A Hub with all Gateway features which aggregates several MNOs.

2. A single MNO or 3rd party may host this node on behalf of several MNOs.

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AXIATA CREATED A CONNECTED ECOSYSTEM WITH A COMMON INTERCONNECT LAYER – Mobile Internet Fulfillment Exchange

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WE EMBRACED NEW CONCEPTS TO ACHIEVE SCALABILITY & SPEED TO MARKET - ELIMINATING COST & EXECUTION FRICTION

Open Source

Modular

Hybrid Deployment

Flexible Configuration

Low Cost

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WE ARE OPEN SOURCING MIFE TELCO PLATFORM WSO2 OFFERING FULL ENTERPRISE GRADE SUPPORT

Very low barrier to entry – open source low cost startup

Supported Open Source model

Download and try for free with no risk

OneAPI and Mobile Connect Compliant – with local ID Server

Dialog Telco launched 15 apps last year – Digital services launched 2000 with MIFE

Quick install toolkit for an MNO to start an API play in weeks

Publish a new API in daysAggressive Telco road map covering all key strategic verticals

The MIFE stack will be available to all operators, service providers and developers in Q1 2015

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The Mobile Internet & Fulfillment Exchange

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THANK YOU

amos@axiata.com

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RUDE QUESTIONS

Why has Dialog succeeded where developed market Telcos have struggled?

• Flexible technology, low cost development, dedicated team, nurture ecosystem,

partnership and reduce margins to grow system – don’t be greedy

What is the one thing you would do differently in Ideamart?

• Start quicker, be more confident in our own skills, embrace fail fast mode,

Is your experience addressable to developed markets?

• Yes if you nurture and understand ecosystem …. And don’t be greedy

How do you see the Telecom API ecosystem evolving?

• Interoperability, collaboration, ….

Can Telcos innovate, or should they leave that to other companies? 

• Yes if they empower their teams, create innovation processes and re-base expectations

But can Telcos work with other companies?

• Yes if they rebase their expectations.