Mobile IP Device StrategiesIan Moraes, Movius Interactive Corporation

3

Movius Interactive Corporation• Formed by the Merger of Two Industry Leaders

– IP Unity & Glenayre: Dec. ’06

• Messaging, Collaboration & Interactive Mobile Media– Voicemail, Videomail, Unified Messaging, Conferencing, Mobile

Content Portals

• Premier, Worldwide Customer Base– 300+ Customers– 2,000+ Active Deployments– 75+ Countries

• Markets & Networks– Mobile, Fixed, Cable Carriers Worldwide– Consumer & Enterprise Solutions

4

Introduction• Application providers are faced with difficult choices

for supporting interactive mobile device applications that can deliver rich compelling user experiences

• Types of device application strategies– Mobile Web Browser– Handset Industry Application Platform– On-Device Portal (ODP)

5

Mobile web browsers

on device Handset industry

application platform On-device portal

(ODP)

Types of Device Application Strategies

6

Mobile Web Browser•Pros

– Familiar user experience similar to PC web browsing

– Addresses broad spectrum of devices – No client application download required

•Cons– Variations in browser implementations– User experience affected by network and lack of

offline support. – Issues minimized in higher bandwidth networks

and by emerging technologies.

7

Handset Industry Application Platform•Pros

– Utilizes resident handset platform to improve performance and appeal

– Issues of web browser ameliorated – Large developer community spurs innovation and

standardization

•Cons– Separate application development required for

each handset platform (BREW, Java, Windows Mobile)

– Some platforms (Android, LiMo) are nascent and not widely deployed

8

On-Device Portal (ODP)•Pros

– Utilizes resident handset platform to improve performance and appeal

– Applications portable to multiple devices (BREW, Java, Windows Mobile)

– Issues of web browser ameliorated

•Cons– Nascent– Vendor-specific ODP field– More limited industry developer pool and

innovation

9

Conclusion

• No clear technology winner among options• Market needs will drive device platform choice for

specific opportunity• A solution architecture that delivers rich interactive

mobile experiences must support multiple devices application platforms

– Mobile web browsers– Handset industry application platform– ODP frameworks