Getting a Second Chance Getting a Second Chance at a First Impressionat a First ImpressionTom IpriUniversity of NevadaLas Vegas

Missing the ShiftMissing the Shift

Mobile DevicesMobile DevicesLet’s not screw

up again!New paradigm,

i.e. NOT Desktop Lite

No crappy mobile sites/apps based on crappy library web sites

FEEDBACK

Focus GroupsSurveysCard SortingPaper Prototypes

Focus Groups

Surveys

Card sorting

Paper prototypes

FeedbackFeedback• Should there be a site?• What should be on the site?• What is realistic?• Mobile device will be primary

connection tool to the Internet by 2020 2

• Does that imply correlation to library use for YOUR population?

FeedbackFeedback

ConsiderationsConsiderations33

• Mobile Web Is Mobile• Transactional Not Browsing• Very Different Devices–Screen size– Input –Poor cursor control

ConsiderationsConsiderations33

• If Web Text Is Brief, Mobile Text Should be über-brief

• Complex Navigation• Even good connections are slow• Essential Information

Mobile UsabilityMobile Usability44

• Mobile Web 2009 = Desktop Web 1998–Desktop success rate: 80%–Average mobile success rate: 59%• Designed for mobile: 64%• Full site: 53%

Mobile UsabilityMobile Usability44

• Better phone perform better–Feature phones: 38%–Smartphones: 55%–Touch Phones: 75%

SourcesSources

1. Teens and Mobile Phones over the Past Five Years: Pew Internet Looks Back

2. Apprehending the Future3. Compiled from:– Designing Usable Pocket Rockets– 7 Usability Guidelines for Websites

on Mobile Devices– Create a Mobile Site

4. Mobile Usability

Photo SourcesPhoto Sourceshttp://thebiguglywebsite.com/http://www.flickr.com/photos/

mrbeck/2715565881/http://www.flickr.com/photos/

photophonic/232488396/ http://www.flickr.com/photos/

djwudi/382030798/ http://www.flickr.com/photos/

williamhook/2830319467/