mobile manifest: paul amery, vodafone 360
DESCRIPTION
Mobile Manifest - Checkout the apps on that! took place in The Digital Media Centre in Barnsley on 21st July 2010. The event provided a showcase for five regional developers, with addtional insight from Microsoft, Vodafone, and Nokia. More details on this and other mobile focused events can be found at www.screenyorkshire.co.ukTRANSCRIPT
Mobile t’Internet apps
Paul AmeryIndependent Consultant – Vodafone
UK
Paul Amery: Apps & Product Consultant
Launched Orange Partner
50,000+ ISV and software partners
Ex-Platform Director at Skype
Launched Skype Extras to 300m users
VF Group/UK Apps Lead (360)
Hundreds of branded apps to market
CURRENT • Co-Founder & Director of JAMBOLABS: Product agency - mobile products & apps biz dev and delivery
• Clients: Operators, Brands – mainly across EMEA. Place interim consultants or one-off workshops
• Personal consulting project: Interim apps lead at Vodafone UK
• Claim: Probably most experienced Apps Platform experts in the Industry
What I’ve learned
• Multi-platform publishing and support will become a pain point for you
• Hire the best UE teams you can
• If in doubt offer 2 version: lite and premium
• You will make about 1/3 of what your revenue projections suggest
• Operators are the hardest channel to sell to, but maintain good relations
• Engage OEMs and brands direct: LG, Nokia, MTV etc
• Look for opportunities: understocked categories, successful on other platforms
• Mature markets beyond RSS apps, use APIs where possible
• Don’t forget emerging markets – Opera mini, RSS feeds ok
Contacting me
Vodafone: [email protected] Agency: [email protected]: @pauly71
30+ mobile channels. 7+ platformsApp Store / Channel Approx Device Base Downloads Apps in store Platforms
Apple App Store 50m+ 4-10 billion (inc. music) 220,000+ Apple
Android 6m ? 70,000+ Android
Blackberry 25m ? 5000+ Blackberry RIM
Nokia Ovi 200m+, 100+ devices - 5500 (4k app, 1.5k themes) S60, S40, Maemo
GetJar 2b (1700+ device models)
600m+ 50,000+ iPhone, Android, Blackberry, Symbian, WM, Palm
LG Application Store - - 1400 WM
Mobile Market (China Mobile)
493m subscribers - 4000 at launch iPhone, Android, Symbian, WM
Orange App Store - - 200-500 Android, RIM, WM, Symbian
Palm App Catalog 1m+ 8m+ 125+ Palm Web OS
Play Now (Sony Ericcson)
25m+, 78 models, 19 markets
- - Symbian, WM, Proprietary
Samsung App Store - - 1000-2000 Symbian, WM, Bada
Web2go (T-mobile USA) 30m+ subscribers - - WM, Blackberry, Android
Windows Marketplace 50 OEMs, 160 operators
- 20,000+ Windows Mobile
Vodafone 360 4m+ 2m 9000 JIL/W3C. LiMo/S60
Brand’s priority app channel
the platform/app story… but there’s a fairly typical route to market
Build a platform and pipeline
Attract & Educate Developers
(long tail)
Engage Brands Build
Test & Certify
Distribute
Fulfil
Vodafone UK – live branded apps
• Review property for sale and rent with full property descriptions, full screen photos and floor plans. Save the ones you like, email to friends or arrange a viewing, all on the move and all on your phone.
• Want to take the hassle out of looking for your next job? As the original multi-sector recruitment site in the UK, over 7 million job seekers have registered with us to help them find a new job. Now that award winning technology comes to your mobile
• Searching for your next car using your Vodafone 360? Good news: the hunt's just got way easier. Our nifty new motors.co.uk search app connects you to our huge listing of 150,000 used cars from main dealers, independent traders, car supermarkets and private ads across the UK.
• Teletext Holidays' Travel Tip-off gives you instant access to ten of our very best deals of the day. Streamlining the holiday booking process, the simple interface with departure info and price makes it easy for you to choose, save an offer for later or call, book and get away
Vodafone UK – live branded apps
• Stay on track with this official National Rail Enquires app. It provides Live Departure and Arrival information for all National Rail stations plus a full Journey Planner for rail routes across the UK.
• Want to find your nearest McDonald's? This app will show you the nearest restaurant and provide all the information you need, including a map to easily find it, details of opening times and facilities.
Vodafone UK – live branded apps
• Sccope, spend less and buy more from retailers you know and trust.
• Take TV wherever you go with our new Mobile TV app. Watch live sport, soaps, new music videos, and much more. Featuring live channel updates, free trial offers and new features like 'My Favourites'
- allowing you to create custom-made list of the channels you love.
Vodafone Mobile TV
Vodafone UK – live branded apps
• The Keep Moving application provides up-to-date UK road traffic info.
• Search and book your hire car quickly and simply with extra discount for booking on mobile. easyCar.com, the low cost, online car hire specialist, is one of the leading international car rental brokers with a worldwide network of more than 2,400 locations.
Vodafone UK – live branded apps
• Want to know which restaurants have special offers? This widget will display toptable restaurants with special offers near you.
• Want to know all the best places to eat in your area? Whether it’s a morning coffee, fast food, a recommended restaurant or a pub lunch, ‘Bite To Eat’ gives you the best places to eat in your area every day.
BITE TO EAT
Vodafone UK – live branded apps
Other available apps in the 360 Store