mobile marketing
TRANSCRIPT
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Presented by: Ron Mills954.394.4980
www.YourMobileMarketingWizard
How Your Local Business Can ATTRACT and KEEP Customers
Through Mobile Marketing
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Table Of Contents
1 Mobile Usage Facts & Trends
2 Popular Mobile Activities
3 Why Mobile Marketing?
4 Potential Mobile Profit Boosters
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What is Mobile Marketing?
Mobile Marketing is a set of practices that enables organizations to communicate
and engage with their audience in an interactive and relevant manner through
any mobile device or network.
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Mobile Marketing Facts & Trends
Every Business Should Know About
More than 6 Billion Mobile Users Worldwide
By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage
More than 50% of all “Local” Searches are Done from a Mobile Device
Over 350 MILLION People Access Facebook from Their Mobile Devices
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Mobile Marketing Facts & Trends
Every Business Should Know About
A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices
Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed
Most People Keep Their Mobile Devices within Arm’s Reach 24/7
Smartphones are Now OUTSELLING Personal Computers
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Mobile Marketing Facts & Trends
Every Business Should Know About
Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines
Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons
86% of cell phone owners are “connected TV viewers” – meaning they use their phones in some form or fashion while watching TV
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Popular Mobile Activities
Social Networking
Performing Searches
Using Mobile Apps
Listening to Music
Sending and Reading Emails
Watching Videos
Browsing Websites
Checking News and Weather
Sending and Reading Text Messages
What Are People Doing on Their Mobile Devices?
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You Must :
1. Put your business in front of your mobile target audience
1. Spend your marketing dollars where they can yield the best returns
1. Utilize the power of mobile marketing to stay connected to your local market
What Does This Mean for Your Business?
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Mobile has changed the way consumers spend their money…
It has also changed the way your business can
truly CONNECT with your local target market…
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Build Your Brand
Gain the Edge on Your Competitors
Connect with Local Consumers
Generate New Leads & Repeat Loyal Customers
Why Mobile Marketing?It’s POWERFUL For Helping You…
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TRADITIONAL METHODS MOBILE METHODS• Mobile Websites• Text Message
Marketing• Mobile Apps & More!
• Yellow Page Books• Newspaper Ads• TV Commercials
Traditional Advertising Methods Are No Longer
as Effective as They Once Were
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Could Mobile Marketing Be The Missing Piece of the Puzzle for
YOUR Small Business?
Mobile Marketing is No Longer a Trend…
It’s the NEW Way to Do Business!
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Potential Mobile Profit Boosters
Mobile Apps
QR Codes
Text Marketing
Mobile WebsitesYour Website Should be Viewable and Easy to Navigate on Mobile Devices
Send Valuable Offers and Info to Your Customers on Their Mobile Devices
Provide Instant Gratification and Access to Your Mobile Audience
Stay in Touch with Your Customers Directly on Their Mobile Devices
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Is This YOUR Mobile Audience?
Recent studies show that current mobile web-user experiences are overall
HORRIBLE when it comes to viewing and navigating
websites…
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Web Designers Understand How to Build Websites Made for
COMPUTERS
But a MOBILE PHONE is Not a Computer…
Mobile-Friendly Site vs. Traditional Site
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Improved Mobile User Experience
Faster Website Loading Speed on Mobile Devices
Location-Based for Geo-Targeting
More Exposures to “On-the-Go” Consumers
Why a Mobile Website?
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Permission-based communication with customers and potential customers via text messages sent to their mobile devices…
Communication includes helpful information, coupon offers, event notification, and more…
What is Text Message Marketing?
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Builds a Powerful List of Targeted Buyers
Permission-Based – Customers Opt-in to Receive Your Text Messages
Cost-Effective and Produces a High Rate of Return
Very Little Technical Knowledge Required
Why Text Message Marketing?
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A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones…
Once scanned, the mobile user will be directed to your destination of choice such as a coupon offer, an online video, etc…
What is a QR Code?
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Quickly Becoming Popular in the Marketing World
Allow Consumers to Access Information About a Product or Company IMMEDIATELY
Many Major Brands are Using Them to Engage with Customers
Easily Read by Most Mobile Devices with the Help of a QR Code Reader
Why QR Codes?
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Mobile applications (also called “mobile apps”) are applications developed for small handheld devices, such as smartphones...
Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet…
What is a Mobile Application?
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Your Customers Can Reach You Easily with One Tap
Produces Repeat, Loyal Customers through Engagement
Effortlessly Send Out Coupons and Special Announcements with “Push” Notifications
Builds Your Brand by Staying in Front of Your Customers
Why Mobile Apps?
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QUESTIONSANY
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Thank You For Viewing Our Mobile Marketing Presentation!
For More Information About How You Can Lower Advertising Costs and
Boost Profits at the Same Time, Contact Me Today!
Ron MillsFoot Print Strategies
954.394.4980www.YourMobileMarketing
Wizard.com