mobile marketing
DESCRIPTION
Presentation given at 2010 International Internet Conference- LondonTRANSCRIPT
QuickTimeª and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Mobile MarketingIs it Right for Your Organization?
Photo Credit: Vermin
Twitter: nancydowd
QuickTimeª and aTIFF (Uncompressed) decompressor
are needed to see this picture.
mLibraries Pilot BACKGROUND
Why Mobile and Why SMS?
Time-strapped families looking to save money
want mobile text alerts!
Terminology
Short Code51684
Keyword“Champion”
Used to segment audiences
New keyword for each placement tracks what works
• Legal details
• Marketing help
• Training
• Easy to use
• Affordable
Spanish speaking parents afraid to ask questions. Library wanted their english speaking children
to take advantage of free programs.Pilot
Promote Funding Center Resources
Engage teachers of blind and visually impaired students
Pilots
Target Parents and Teens
Public Awareness
QuickTimeª and a
decompressor
are needed to see this picture.
Utilize allcommunicationchannels
QuickTimeª and a decompressor
are needed to see this picture.
QuickTimeª and a decompressor
are needed to see this picture.
What Worked
Staff participation
Train staff to mention text programs
“Have you heard about our mobile program? You can get text notifications If you’re interested, just get out your phone and I’ll show you how to sign up!”
What would your customers who attend events need to know?
•Real-time polls and surveys sent to patrons
•Scheduled reminders throughout the day for attendees
•Notification that additional guidance and information is available
Photo Credit: West Deptford Library
Computer classes
What would your customers who take classes need to know?
•Computer class on Microsoft Excel.
•Register
•Collect input
•Reminders
•Vote for next topics
Parents of Young Children
What would your customers who have young children need to know?
•Story-time suggestions
•Activity topics
•Baby tips by age
Book Clubs
What would your customers who belong to book clubs need to know?
New arrival alerts
Meeting reminder
Teenagers
What would your teens need to know?
•Role-model suggested reading lists
•Text in to join various clubs and get updates
•SAT word-of-the day
The Library as a Community Resource
What would your customers looking to use you for job resources need to know?
•Job fair notifications
•Computer facilities
•Volunteer opportunities
We learned ...
• Need compelling reason
• Continually evaluate & tweak
• Sign-up Resistance
• One of many tools in marketing mix
!THANK YOU
- Nancy Dowd
: BLOG :// . . /http themwordblog blogs pot com
: FACEBOOK and TWITER nancydowd