mobile marketing
DESCRIPTION
Web and mobile communicationTRANSCRIPT
![Page 1: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/1.jpg)
- YOUR FAVOURITE WASTE OF TIME -
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First things first
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THIS IS ME& I simply love the mobile playground
![Page 4: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/4.jpg)
Back in the middle of last century...
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WHEN PEOPLE GOT THEIR FIRST GLIMPSESof a world that looked like this...
![Page 6: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/6.jpg)
AND THE INTERNET WAS STILL AN IDEA...
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HIGHlooked like this...
DESIGN
![Page 8: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/8.jpg)
USERSpretty much all
LOOKED LIKE THIS...
![Page 9: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/9.jpg)
PUTT YOUR LIGHTERS UPlooked like this
![Page 10: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/10.jpg)
80People were already using telephones for the last
YEARS& they pretty much all looked like this...
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FAST FORWARD
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FAST FORWARDto the present...
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NOW,the world looks like this...
YOU ARE HERE!
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IS A The internet
REALITY
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![Page 16: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/16.jpg)
&now look like this
PEOPLE
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OR LIKE THIS...
![Page 18: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/18.jpg)
OR THIS
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PUTT YOUR LIGHTERS UPis now something
more like this...
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Times have definitely
CHANGED
![Page 21: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/21.jpg)
As there is a
MOBILE MOVEMENTgoing on...
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SMARTER CONSUMERS
The rise of smartphones is creating
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SMARTER MARKETING
& more opportunity for
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IN 1 WEEK81% browse the internet77% use a search engine48% watch a video63% access a social network
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WE’RE USING SMARTPHONES ALMOST EVERYWHERE...
39% use it while going to the bathroom
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WE’RE USING SMARTPHONES ALMOST EVERYWHERE...
33% while watching TV
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WE’RE USING SMARTPHONES ALMOST EVERYWHERE...
22% while reading the newspaper
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SMARTPHONES HAVE BECOME SUCH AN IMPORTANT PART OF
OUR LIVES THAT:
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MANY OF US WOULD GIVE UP
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MANY OF US WOULD GIVE UP
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MANY OF US WOULD GIVE UPJust to keep using them...
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THEY ARE BECOMING
IMPORTANT TO OUR SHOPPING
HABITS TOO
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![Page 34: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/34.jpg)
79%help with shopping
OF US USE SMARTPHONES TO
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70%while in-store
OF US USE SMARTPHONES
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54%find a retailer
OF US USE SMARTPHONES TO
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49%compare prices
OF US USE SMARTPHONES TO
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48%get promotions & coupons
OF US USE SMARTPHONES TO
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44%read reviews & product info
OF US USE SMARTPHONES TO
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34%search in-store inventory
OF US USE SMARTPHONES TO
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BUY74% of shoppers made a purchase based on a smartphone search
WHICH LEADS US TO
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SHOPPING?Where do we do most of our
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USUALLYIN OUR OWN BACKYARD
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95% look for
LOCALINFORMATION
![Page 45: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/45.jpg)
EVERYTHINGWe’re using our phones to find
![Page 46: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/46.jpg)
EVERYTHINGWe’re using our phones to find
![Page 47: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/47.jpg)
EVERYTHINGWe’re using our phones to find
![Page 48: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/48.jpg)
71% of us search
because we saw an AD
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BOTH ON traditional media
& ON OUR PHONES
43% search after seeing TV ad
17% search after seeing a display ad on a mobile device
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9 OUT OF 10 MOBILE USERS
& we’re acting on it
have taken action
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![Page 52: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/52.jpg)
MOBILE MOVEMENTdon’t miss the
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CHANGE EVERYTHINGWhy MOBILEis going to
we know to be true
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MASS MEDIUMThat’s because we’ll addressMOBILE
as ain stead of as a DEVICE
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Not just any
MASS MEDIUM
![Page 56: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/56.jpg)
NOPE
![Page 57: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/57.jpg)
The 7th
MASS MEDIUMof all times...
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1The printingpress
![Page 59: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/59.jpg)
2Recordings
![Page 60: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/60.jpg)
3Cinema
![Page 61: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/61.jpg)
4Radio
![Page 62: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/62.jpg)
5Television
![Page 63: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/63.jpg)
6The Internet
![Page 64: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/64.jpg)
7Mobile
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MASS MEDIAis the onlyMOBILE
that can do
the previouw six can doEVERYTHING
![Page 66: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/66.jpg)
READ & PUBLISH
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PLAY RECORDINGS
![Page 68: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/68.jpg)
WATCH MOVIES
![Page 69: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/69.jpg)
LISTEN TO RADIO
![Page 70: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/70.jpg)
WATCH TELEVISION
![Page 71: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/71.jpg)
SURF THE WEB
![Page 72: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/72.jpg)
But
![Page 73: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/73.jpg)
BUT
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THERE’S MORE
![Page 75: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/75.jpg)
CAPACITIEShas some uniqueMOBILE
that make it a unique & superior
MASS MEDIUM
![Page 76: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/76.jpg)
1The first truly
PERSONALmass media
![Page 77: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/77.jpg)
2The firstALWAYS-CARRIED
mass media
![Page 78: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/78.jpg)
3The first
ALWAYS-ONmass media
![Page 79: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/79.jpg)
4The only mass media
PAYMENT CHANNELwith a built-in
![Page 80: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/80.jpg)
5At the point of
CREATIVE impulse
![Page 81: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/81.jpg)
6The mass medium
CUSTOMER INFORMATIONwith the most accurate
![Page 82: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/82.jpg)
ONLY FOR THE HAPPY FEW?
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ONLY FOR THE HAPPY FEW?
![Page 84: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/84.jpg)
POPULATION OF THE EARTH: 7 BILLION
![Page 85: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/85.jpg)
20 Million
![Page 86: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/86.jpg)
MOBILE USERS 3,6 BILLION
![Page 87: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/87.jpg)
MOBILE WEB ACCESS 1,6 BILLION
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WEB ACCESS by PC 1,1 BILLION
![Page 89: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/89.jpg)
MOBILE WEB ACCESS BY 2015 - HALF OF THE PLANET
![Page 90: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/90.jpg)
2020will be the mostMOBILE PHONES
by the year
important device to access
![Page 91: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/91.jpg)
THE WORLDWIDE WEB
![Page 92: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/92.jpg)
![Page 93: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/93.jpg)
Sander 15y
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MOBILE MARKETINGKey elements in
![Page 95: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/95.jpg)
APPS
![Page 96: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/96.jpg)
DEEPEST CAVESMost of the apps live in the
of our app stores
![Page 97: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/97.jpg)
81%one ore more apps
OF SMARTPHONE USERS INSTALLED
![Page 98: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/98.jpg)
25apps / phone
AVERAGELY, THAT’SABOUT
![Page 99: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/99.jpg)
1/2is used
is not
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8,1
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6,8
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![Page 103: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/103.jpg)
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MOBILE WEBThe
is all about context & relevance
![Page 105: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/105.jpg)
![Page 106: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/106.jpg)
![Page 107: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/107.jpg)
LOCATION BASED SERVICESleading to higher relevance
& genuine consumer insights
![Page 108: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/108.jpg)
46%even heard of LBS...
OF SMARTPHONE USERS HAVE NEVER
![Page 109: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/109.jpg)
38%but have never used it...
KNOWS WHAT LBS ACTUALLY IS
![Page 110: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/110.jpg)
4%again afterwards...
TRIED LBS & HAVE NEVER TRIED IT
![Page 111: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/111.jpg)
12%location based services
ACTUALLY USES
![Page 112: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/112.jpg)
37% because of privacy-issues
a big part of the smartphone users don’t (want to) use LBS?
WHAT’S THE REASON
![Page 113: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/113.jpg)
a big part of the smartphone users don’t (want to) use LBS?
WHAT’S THE REASON
32% because of indifference
![Page 114: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/114.jpg)
a big part of the smartphone users don’t (want to) use LBS?
WHAT’S THE REASON
32% want to use it, but don’t know how to benefit LBS
![Page 115: Mobile marketing](https://reader034.vdocument.in/reader034/viewer/2022042900/568bf49b1a28ab89339eaf84/html5/thumbnails/115.jpg)
a big part of the smartphone users don’t (want to) use LBS?
WHAT’S THE REASON
17% think there are no advantages in using LBS
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MOBILE TAGGINGThe bridge between the real world & mobile web
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AUGMENTED REALITYExperiencing
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MOBILE PAYMENTSThe cashless society, thx to
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Key elements in
MOBILE MARKETINGhelp to develop more valuable
interactions & communication between
PEOPLE & BRANDS
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Key elements in
MOBILE MARKETINGhelp to build a new
ECOSYSTEMbetween different media
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MOBILE STRATEGYA sneak peek into
using 5 simple steps
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1Define the
PURPOSEof your mobile initiative
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2Choose theMOBILE PLATFORM
that suit your audience & objective
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3Maximilise the
VALUEof your mobile solution within the chosen platform
* Location based services* Mobile tagging* Augmented Reality* Mobile Payment
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4your mobile solutionMARKET
* Pricing* Promotion* Measurement* Iteration
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5use mobile to
CHANGEbehaviour
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Mobile proved itself as a medium capable of producing
MEANINGFUL &INTEGRATED communicationwith relevance & added value for the consumer
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THE MOTOR
To be a true competitor of the classical marketing budget
MOBILEbetween different
mass media & not as an extraregular advertising channel...
has to be used as
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OF A BRAND
Not as an extra regular advertising channel...
but as a genuine extension
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“At the moment, we look at mobile as a device. And so we study how fast it is, how small it is, what’s the resolution of the screen, how it functions.
But actually we should look at mobile not as a device, but as a lifestyle. So what’s changing is the way we interact with content, with services, with payment devices. It’s a behavioural thing, and we’re only at the very beginning of understanding of what it is to be continuously connected to a global network. Not just for making phone calls, but for everything.
Let’s say we’re day 1 in a year of mobile revolution. The future is really what happens when any piece of content is available to you at all times and your phone becomes your remote control to this giant global network.”
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