ADVANTAGES OF MOBILE MARKETING

Presented By – Siddheshwar Bhagunde

1. B.C.A (Bachelors in computer application) 2. MBA from MET (Digital business management)3. Intern At PEHLAJOB – Online Job Portal

PROJECT ON –

Submitted To Prof. Yogesh Udgire

Advantages of mobile marketing

Pros of Mobile Marketing

Instant results•Users Nowadays Carry Their Mobile Phones Almost 24/7.

• The Person Receives Your Messages Or ” Push Notifications” The Moment They Are Sent.

• Even If The Mobile Device Is On Standby Mode, The Message Will Be Received The Instant The Phone Is Turned Back On.

• Unlike Any Other Traditional Marketing Methods, Mobile Marketing Is An Instant Medium For Reaching Out To A Customer Base.

Very Easy to Employ

•Creating Marketing Content For Mobile Devices Is Very Easy To Implement.

• Sending A Text Message, Image Or Video Promotion Is Much Easier And Less Expensive Than Compared To Desktops.

• It is also much easier to issue promotions, coupons and other marketing incentives to the user on a mobile platform.

• For creators of the content, the size of the screen (small) makes is much more convenient in regards to keeping the message simple and concise

Direct Interactive Marketing

•The Mobile Marketing Platform Allows For Direct Interaction With Users.

• Creating Personalized Interaction Is One Of The Extremely Powerful Facets Of Mobile Marketing.

• Marketers Are Starting To Use The Mobile Medium For Direct Dialog Creating Instant Feedback With Users Via Text Messaging.

TRACKING

•The beauty of mobile marketing is that user response can be tracked instantaneously.

• This helps the mobile marketer better understand and analyze user behaviour, thus improving their own standards of service.

Huge Viral Potential

• Mobile marketing has also proven to have enormous viral benefits.

• When a marketing message is sent , users will often share your offer with friends and family, and also spread the word on social media sites such as Facebook and Twitter

•. Mobile marketing helps to create huge response rates and enhance your brand recognition with no extra effort.

Unsaturated Market

• As of today, still only a small percentage of businesses engage in the power of mobile marketing.

• Thus leaving a hugely untapped market to explore. • Therefore your customers are not fatigued with excess exposure to mobile offers and promotions.

• What this means for your business is that you will have a huge advantage over your competition.

• The emergence of various mobile payment systems, currency transactions are becoming common place on the mobile platform.

• This enables users to pay for goods and services directly from an application on their phone making secured purchase transactions incredible easy and convenient.

• Mobile phones are being transformed into virtual wallets.

Mobile Payment