mobile marketing eric eddings gluttony ny. the world is moving towards mobile
TRANSCRIPT
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Mobile Marketing
Eric EddingsGluttony NY
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The world is moving towards mobile.
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There are 6.8 billion people on the
planet. 5.1 billion of them own a cell phone.
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Mobile devices represent 10% of website hits globally.
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How do you make sure your business is ready to tap into the mobile revolution?
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Mobile marketing allows you to:
• Communicate with prospective and current customers
• Attract new customers
• Retain current customers
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Communicate with prospective and current customers on mobile.
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You have one tool already at your disposal that can be used to reach your audience.
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No mobile website?
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More and more of your customers are interacting with your brand in a manner that
you have not
designed.
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What makes a quality mobile website?
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Simple Navigation
Responsive Design
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Simple Navigation
Understanding the basic needs of the mobile user.
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Define your flow of traffic.
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COMMUNICATE SIMPLY:1. Illustrate credibility2. How it works – estimate
price3. Location map (GPS, ZIP,
etc)4. Sign in
-Send money-Track transfer-Set up cash @ location
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Attracting new customers
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Create brand advocates by encouraging them to share.
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Mobile advertising
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In 2012 alone:
Mobile ad clicks are up 711%
Requests are up 698%
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Many mobile ad-networks allow you to develop and manage CPL campaigns to extremely targeted segments.
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Only paying for sign-up allows for smaller costs and more effective leads.
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Now that you have this traffic, how do you continue to retain customers?
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SMS is a valuable tool to
invigorate old customers and
convert new ones.
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Text messages have a 97% open rate.
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46.8% of smart phone owners use their phones to receive text messages with offers.
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When gathering sign-ups ask customers whether they would like occasional SMS updates
with coupons and special offers
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Manage and organize your SMS campaigns.
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Allow customers to contact you through SMS for customer service.
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Let’s recap.
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Optimize your mobile website to ensure your visitors are having a great experience.
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Mobile advertising can help you gain new
targeted customers.
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Use SMS to update your customers on coupons and promotions.
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More questions
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Thank you!