mobile marketing & qr codes. what are these qr codes anyway?

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Mobile Marketin g & QR Codes

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Page 1: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Mobile Marketing

&QR Codes

Page 2: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

WHAT ARE THESE QR CODES ANYWAY?

Page 3: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

"A QR Code is a two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. The 'QR' is derived from 'Quick Response', as the creator intended the code to allow its contents to be decoded at high speed.”

Wikipedia

QR Codes defined

Page 4: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

“2D barcodes are to mobilewhat the URL was to the internet”

John Puterbaugh/CEO - Nellymoser

QR Codes defined

Page 6: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Mobile-optimized Site defined

“It’s a website that’s been designed specifically for a smartphone: it prioritizes what’s important for a user on the go, it features elements that are easy to see and interact with (instead of minuscule type, or rich media components that may or may not load), and ultimately, it leads to happy users, and customers.”

Jason Spero - Head of Mobile Ads/Google

Page 7: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Data Deluge

Every 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications.

New York Times, June 2010

Page 8: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Mobile Surge

”Smartphones surpassed PC sales last week. By the way, PC’s are not catching up. Smartphones are the future of games, productivity, apps, everything we think about…you have the phone, the new PC, if you will.

Eric Schmidt / CEO-Google February 2011

Page 9: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Is my customer scanning?

Mobio.com

Page 10: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Is my customer scanning?

Mobio.com

Page 11: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Is my customer scanning?

Mobio.com

Page 12: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Is my customer scanning?

Mobio.com

Page 13: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Is my customer scanning?

Mobio.com

Page 14: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Let’s get a QR Code scanner

http://m.clikbrix.com

on your smartphone

Page 15: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

What can a QR Code link to?

• Calendar Event• Contact Info• Email Address• Geo Location• Phone Number• SMS• Text• URL• Wifi Network• ?

http://zxing.appspot.com/generator/

Page 16: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Let’s create a QR code?

http://zxing.appspot.com/generator/

Page 17: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Custom URL Shorteners

• Convenient in communications• Continues your branding awareness• Twitter friendly

•Analytics

Page 18: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Custom URL Shorteners

budURL.pro

Page 19: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

BEST PRACTICES

Page 20: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Best Practices

1. Tell them what to do2. Share a link to get a QR Code

Scanner3. Provide a URL for every QR Code4. Use a URL Shortener for analytics5. Link to a Mobile optimized

Site/Page

Page 21: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Tell them what to do

Page 22: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Share a link to a scanner app

Page 23: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Provide a URL for every QR Code

Page 24: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Mobile-optimized for my friend…

Fat-finger Freddie

Page 25: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Where to use them?

Page 26: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Where to use them?

Page 27: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Mobile Marketing

&QR Codes

Page 28: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Reference Materials

1. The Naked Facts: QR Barcode Scanning in 2H-20102. Google’s Schmidt: Smartphone outpacing PC3. QR Code Generator4. 5 ways Small Business Can Use QR Codes5. ClikBrix

turnkey QR Code & Mobile Web Platform for Realtors6. How to Grow Your Sales and Revenue using 2D codes7. QR Code Stickers, signs, T-shirts and more8. PrintingforLess.com 1-800-930-7019 Code RP1OQ23HM

Follow Miles on Twitter at @milesaustin

Page 29: Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

Miles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com

How Can I Help?