mobile marketing (the good, the awesome, the sexy)
DESCRIPTION
Presentation at Blogalicious 2011 about mobile marketing.TRANSCRIPT
About Mobile Marketing
We Love Mobile
93% of women surveyed by MiBuyes in 2010 feel they would be lost without their mobile device.
55% women surveyed use mobile social networking compared to 45% men.
Nielsen Mar 2010; Brian Solis Apr 2010
We Love Social Mobile
MiBuys, May 2010
84% of women going online via their mobile device have noticed mobile advertising.
57% have clicked on a mobile ad.
Mobile Consumers
ForSee Results, Jan 2011
Mobile commerce for holiday shopping 2010 increased by 550% over the same period in 2009.
M-Commerce is Coming
Think: Mobile
Mobilized Sites Mobile Ads Mobile Apps QR Codes The Future
Think: Mobile as Gateway
Community
Conversion
Commerce
Is Your Site Ready?
Not Ready!
Take Your Web Site
View on a Phone
Not Ready!
Not Ready!
Get a Mobile-Ready Site
Outerwoven bMobilized MoFuse Mobify Wirenode
Now you’re ready!
Text (SMS) Marketing
Subscription alerts Mobile coupons Mobile contests/voting Redemption codes Autoresponse
Stay in Touch
Text aliza to 41242 and get a short weekly message straight to your mobile phone.
I’ll recommend a cool new mobile app you can check out!
Market with Social Apps
Marketing location
Marketing interests
Marketing with images
Think: Mobile as Platform
Conversation
Curation
Convenience
Connection
Collaboration
Mobile Marketing is...
Intimate
Accessible
Social
Pervasive
Location-aware
ForSee Results, Jan 2011
Mobile Ads
Ad Mob Inneractive iAd inMobi Mojiva
ForSee Results, Jan 2011
Mobile Ad Real Estate
ForSee Results, Jan 2011
Ad on Mobile
To your mobile app To your mobile-ready site To a mobile destination page To an action
ForSee Results, Jan 2011
QR Codes
2-dimensional bar codes
ForSee Results, Jan 2011
The SEXY
ForSee Results, Jan 2011
QR Code Collateral
ForSee Results, Jan 2011
QR Code Destinations
Mobile Apps are...
Fun
Useful
Addictive
Portable
Think: Mobile as Touchpoint
Make a mobile app
App as Business: LikeList
Touchpoint: Drinkulator
What’s Next?
Augmented Reality
Augmented Reality
Have Mobile Goals
Build
Serve
Educate
Support
Sell
Nielsen Mar 2010; Brian Solis Apr 2010
Know Your Audience
Drive Actions
