mobile marketing: vienna tourist board case study - andrea kostner
DESCRIPTION
Mobilni marketing na primeru Dunajske turistične organizacije (Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.TRANSCRIPT
Mobile Strategy of the Vienna Tourist Board
Digital Tourism Conference – DST 2014
13th October 2014 Andrea Kostner
Team Manager Content Management Digital & Future Media Strategy
Vienna Tourist Board
Today‘s Content
Social Media Strategy
Vienna Tourist Board Facts & Figures
Vienna Tourist Board
Vienna Tourist Board – Facts
2013 Budget: € 24.6 million
Vienna Tourist Board
Vienna – Facts
Vienna Tourist Board
Vienna Tourist Board
vienna.info - Facts
Mobile Strategy VTB EINFÜNGEN: SCREEN
vienna.info
Social Media Strategy
Mobile Strategy – Non App Policy
Mobile Strategey – Targets
Vienna Tourist Board
Actions
Vienna Tourist Board
Social Media Strategy
m.vienna.info
Vienna Tourist Board
Optimised Design & Customised Content
Vienna Tourist Board
Optimised Design & Customised Content
Vienna Tourist Board
Customised information for mobile users
Vienna Tourist Board
Location & Social Media Integration
Vienna Tourist Board
Text-only Version
Vienna Tourist Board
Feature: myVienna travel plan
Vienna Tourist Board
Feature: Around me function
Vienna Tourist Board
Feature: Public transport
Vienna Tourist Board
Feature: Hybrid App
Vienna Tourist Board
Feature: Mobile prize raffles
Vienna Tourist Board
Feature: Newsletter
Social Media Strategy
Statistics
Vienna Tourist Board
Statistics website
Statistics mobile website
Vienna Tourist Board
Share of mobile accesses
Vienna Tourist Board
Vienna Tourist Board
Statistics Newsletter
0
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
An
zah
l
Kampagnenname
Öffnungen auf mob. Geräten
Öffnungen insgesamt
Social Media Strategy
Next step: Responsive design
Mobile Strategy VTB EINFÜNGEN: SCREEN
vienna.info
Vienna Tourist Board
www.vienna.info Re-design & responsive website
Requirements:
Highlights Digital- Marketing
Highlights Digital- Marketing
Highlights Digital- Marketing
Highlights Digital- Marketing
Highlights Digital- Marketing
Vienna Tourist Board
www.vienna.info Re-design & responsive website
Social Media Strategy
Digital Campaigns
Digital Marketing 2013/14
Vienna Tourist Board
Digital Marketing Strategy
Vienna Tourist Board
Digital Marketing Strategy
Vienna Tourist Board
Integrated campaigns
Vienna Tourist Board
Vienna Tourist Board
Campaign example: Now or Never 2014
Campaign example: Now or Never 2014
Vienna Tourist Board
Marketingcafé 15.09.2011
Marketingcafé 15.09.2011
Campaign example: Now or Never 2014
Vienna Tourist Board
Now or Never 2014 – Teaser video
Vienna Tourist Board
Campaign example: Now or Never 2014
Vienna Tourist Board
Campaign example: Connected Garden / Arabia
Vienna Tourist Board
Campaign example: Connected Garden / Arabia
Vienna Tourist Board
Marketingcafé 15.09.2011
Marketingcafé 15.09.2011
Campaign example: Connected Garden / Arabia
Vienna Tourist Board
Social Media Strategy
Thank you for your attention! Questions? Please ask… [email protected]