mobile me project pdf for clients
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Mobile Me PDF - Teeming/ScribeTRANSCRIPT
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The Video Research Series
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If you don’t know who this is, you should
If companies don’t stay ahead of their customers, customers will run around them
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Insights into how teens, young adults and young professionals interact with their devices
What they like and don’t like about devices, features, services, content and ads
What they think can be improved
Deepen engagement between mobile brands and their customers
Snapshot in time
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• 100 Consumers ages 15-34 • On Street • In Studio
Video Interviews
• 1,000 People Online Survey
• Moderator and Respondents In Studio
Focus Groups
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Dynamic
Highlights
Quick Insights
Personal Connection
Visual Index
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%
Digital Savvy(18-24 yr)
Total Population
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Watch video combined with Web research,
data and analysis for a rich user
experience
See and hear how users interact
with their mobile devices
Glean valuable, contextual and
tactile information not available from
written research
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“An iPhone priced below $200 is going to change everything for those between the ages of 18 and 34.”
- Analyst Jordan Rohan, Clearmeadow Partners
“RIM prepping iPhone Killer” - Silicon Alley Insider
“The iPhone Brings Clarity to Nokia Smartphones” -U.S. News and World Report
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Average click through rates on
mobile ads are 100 times higher than
for Web ads
Premium Web content is accessed
in roughly equal proportions
throughout the day
Mobile Web traffic grew 35% more
than Web traffic Q4 ’07 to Q4 ’08
[3] Based on data from premier sites within network [5] Based on wired Web traffic from premier sites, as reported by comScore, Inc.
Source Quattro Wireless, June ‘08
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Source: Myers Mobile
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Vie
w N
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Vid
eo
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Cell
Ph
on
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Frequency Of Activities
Teens (15-17)
Adults (18-24)
Adults (18-49) 0.0%
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Vie
w U
ser
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ted
Vid
eo
s O
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ell
P
ho
ne
Frequency Of Activities
Teens (15-17)
Adults (18-24)
Adults (18-49) 0.0%
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Text
Mess
ag
e F
rom
A C
ell
Ph
on
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Frequency Of Activities
Teens (15-17)
Adults (18-24)
Adults (18-49)
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What do you like about your phone, can you show us?
Do you use your phone to purchase things, such as ring tones?
Can you show us what features you use most?
Who pays for your mobile device?
What don’t you like, why, and can you show us?
Can you show us how to find Website _?
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Device Makers
Ad Agencies
Media Buyers
Mobile, Media & Technology Researchers
Content Providers
Marketers
Mobile Application Developers
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Sponsorship Benefits Reach a targeted audience of mobile and media professionals and influencers
Brand Awareness
Lead Generation
Custom Questions
On Camera Interview with Your Company
Access to Raw Video Data
Sponsored Event
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Brand Awareness Deliver your brand virally
In-line and banner ads on MobileMe
page Sponsor branding within each video
Video is embeddable/
increased distribution
Extremely targeted
advertising
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Lead Generation Generate leads through our registration system
Limited free content available
for download
Other content requires user registration
Live video webcasts require
registration
All registration lists provided to
sponsors
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On Camera Interview With Your Company Your opportunity to talk about your products and services
In studio interview with your
management team
Talk about how customers are
using your products and
services
Sponsor videos will be on
MobileMe website
Available as a marketing tool for sponsor’s website, presentations, etc.
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Access to Source Video Access the raw data and video for further market and competitive intelligence
Un-edited footage Create your own
analysis and edited video for marketing
and education
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Custom Questions See and hear how teens, young adults and young professionals -- the core, crucial audience for mobile – answer YOUR questions
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Sponsored Event Connect with your core customers in person
Capture leads Shorten sales cycle to key prospects
Achieve further branding
Use event video in promotional
materials Conduct informal
research Achieve thought
leadership
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Video Interviews and Online
Survey
Written Analysis and
Raw Data
Our Interpretation
Draw Your Own Conclusion
Awareness And
Action
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Level Branding Use of Video
For Your Marketing
Access to Raw Video
Registration List
Custom Questions
On Camera Interview With Your Company
Event
Gold ($50,000)
Silver ($25,000)
Bronze ($5,000)
Partner
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Sponsored
Sweepstakes
Example