mobile media strategy2011 rebekah billingsley
DESCRIPTION
TRANSCRIPT
![Page 1: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/1.jpg)
Rebekah Billingsley
Publishing Director, MobileBBC Magazines
![Page 2: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/2.jpg)
BBC Magazines and Mobile
![Page 3: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/3.jpg)
1) Make mobile an important part of your strategy
![Page 4: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/4.jpg)
2) Understand your existing mobile audience…
![Page 5: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/5.jpg)
3) Develop the right products
![Page 6: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/6.jpg)
4) Identify the right technology
![Page 7: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/7.jpg)
5) Name your price (and name it again)
![Page 8: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/8.jpg)
6) Bring your advertisers with you
![Page 9: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/9.jpg)
7) Take feedback seriously
![Page 10: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/10.jpg)
8) Let a thousand flowers bloom…
![Page 11: Mobile Media Strategy2011 Rebekah Billingsley](https://reader033.vdocument.in/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/11.jpg)
ThanksRebekah Billingsley, BBC Magazines