• Ready to make a purchase• How to buy • Need to be present to seal the

deal

• Can be before or after purchase• Customers looking for actionable

advice

• Looking for a physical store• Consideration mode

• Exploring• Researching • Want useful information

I-want-to-knowmoments

I-want-to-gomoments

I-want-to-domoments

I-want-to-buy moments

Your customers check their phones 150 times a day.

68% will check their phone within 15 minutes of waking up.

The importance of micro-moments for your business

Be there

You’ve got to anticipate the micro-moments for users in your

industry and then commit to being there to help when those

moments occur.

Be useful

You’ve got to be relevant to consumers’ needs in the

moment and connect people to the answers they’re looking for.

Be quick

They’re called micro-moments for a reason. Mobile users want

to know, go, and buy swiftly. Your mobile experience has to

be fast and frictionless.

87% of people who have consulted their phone while in-store said the information they

got has influenced the brand they chose.

1 in 2 people turn to their smartphone for immediate information or advice when triggered by an unexpected

problem or situation.

64% of Australians who used their smartphone to make

progress towards a big purchase (like a flight) did so while they

were "out of home."

84% of smartphone owners now perform everyday tasks

differently and in more places thanks to their phone.

Consumers in the Micro-Moment, Google/Galaxy, AU, June 2015