Tor björn minde @ericssonlabs

16 may 2011

Open platforms Enabling the

Connected Things Vision

© Ericsson AB 2010

This is Ericsson

We provide:

› Communication networks

› Services to network operators

› Enablers to multimedia service providers

Our joint ventures provide:

› Sony Ericsson; phones,

accessories, content and applications

› ST-Ericsson; semiconductors and wireless platforms

THE PRIME DRIVER IN AN ALL-COMMUNICATING WORLD

134 YEARS OF INNOVATION

Page 3

inflection points –10X the Opportunity

1875 1900 1925 1950 1975 2000 2025

50 B

5.0 B

~0.5 BPLACES

PEOPLE

THINGS

Inflectionpoints

Global

Connectivity

Personal

Mobile

Digital Society

Sustainable World

Source: Ericsson

Page 4

Drivers for networked everything

PeoplePeoplePeoplePeople

BusinessesBusinessesBusinessesBusinesses SocietiesSocietiesSocietiesSocieties

LifestyleHealth

ConvenienceSafety

Productivity

Cost efficiency

RegulationsAssets

Sustainability

Safety

Security

Social cost

Broadband ubiquity Cost of connected device

Technology Technology Technology Technology

Everything that benefits from a network connection will have one

Page 5

5 TTAGS

Augmented

Everyday Life

The tags Opportunity

1875 1900 1925 1950 1975 2000 2025

50 B

5.0 B

~0.5 BPLACES

PEOPLE

THINGS

Inflectionpoints

Source: Ericsson

Global

Connectivity

Personal

Mobile

Digital Society

Sustainable World

Page 6

Trillions of tags

Paper, electronic and geo tags everywhere

Smart places

NFC

Assets

Page 7

How do people think of networked things?

Page 8

Most end-users have a Weak understanding of Wireless Networks

Most end-users have a Goodunderstanding of Social Networks

a Social Web of Things makes users naturally aware of the power

of “networkedness”

Social web of things

Page 9

In CAPITALS

Slide subtitle

A concept demo of SWOT

Page 10

50bn Challenges data and context analysis

› m2m devices will produce a huge amount of Data

› Data aggregation, filtering and analysis needed to extract Context and Knowledge

Page 11

50bn Challenges Engagements in Verticals

Smart Grid

•ICT for Smart Grid

•EHV charging

•Demand/Response

•Micro generation•Storage

•User interaction

Smart Cities

•Comm infrastructure

•Utility oriented applications

•Health oriented applications

•Transport oriented applications

Health

•Remote monitoring

•Assisted living

•Behavioral change

•Integrated solutions•Treatment compliance

Agriculture

• Fish farms

• Greenhouse monitor/control

• Tea plantations

• Forestry

Manufacturing

• Mining

• Process industry

• Component industry

AutomotiveTransport

•Safe traffic/

Cooperative Cars•Connected Car

•ITS info brokering

•Ticketing

RetailBanking

• Product information

• Shopping experience• Location based mobile ads

• Consumer loyalty building

• NFC enabled payments

CE and Home

•Connected home

•Connected CE•Social Web of Things

•User interaction

Education

• Teaching• Learning

• Museum and Arts

Gaming

• Networked games• Interactive games

• Context based

© Ericsson AB 2010

Connected Things - an Enablement approach

Mobile Networks

M2M Connectivity

Industry Specific Services & Enablement

M2M Service Enablement

(Apps)

Devices

› Innovation in verticals and applications

› Horizontal approach for service enablement and connectivity

© Ericsson AB 2010

Ericsson labs

ExperimentalExperimentalExperimentalExperimental

› Early technology trials

Open InnovationOpen InnovationOpen InnovationOpen Innovation

› APIs for new technologies

CreativityCreativityCreativityCreativity

› new innovations by developers

50 50 50 50 bnbnbnbn connected devicesconnected devicesconnected devicesconnected devices

› M2m service enablers

labs.ericsson.com

© Ericsson AB 2010

ericsson labs APIs

Web Maps

Mobile Maps

Mobile Location

3D Landscape

Maps & positioning

Cluster Constructor

Machine Learning

Streaming Media

Media & graphics

Converting Media

Face Detector

Text-to-speech

SMS Send & Receive

Communication

Group Voice Mixer

Mobile Push

asyncvoice

Web Connectivity

Web Technologies

EventSource

Web background

Web Device connectivity

Distributed shared memory

Tag Tool

NFC & Sensors

Sensor NetworkingApplication Platform

Mobile Sensor actuator link

SecurityMobile Web Security Bootstrap

CAPTCHA

Oauth2 framework

Identity Management Framework

Network probe

User & networkInformation

Mobile Identification

Mobile Network look-up

© Ericsson AB 2010

summary

› The 50B Connected Things Vision is challenging

› The amount of Data is a great opportunity to Explore, Mine and Use.

› Horizontalization and innovation in verticals need to be addressed

› Ericsson Labs supports Developers and enables Connected Things

1875 1900 1925 1950 1975 2000 2025

50 B

5.0 B

~0.5 BPLACES

PEOPLE

THINGS

Inflectionpoints

Source: Ericsson

PAN/BANVehiclesSmart

placesObjects ProximityCCE

Service enablement

Vertical Vertical Vertical Vertical

Buildings Assets

Networks

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