ENTERPRISEMOBILITY

AHEAD

I 0 I I I I 0 I 0 0 I

Mobile Monday Brussels, November 7th 2011

Enterprise Mobility, a Challenging Value Chain by Jan Paesen, Director Product Mgt Enterprise Mobility Belgacom

Enterprise Mobility, a complex value chain

Hardware Connectivity Device Mgt& Security

Cloud Conn.Mobile Apps

BusinessConsultancy

5 challenges for the Telcos, Suppliers, End Users

Challenge 1: The Fragmentation of Mobile OSs

Fragmentation is there to stay ...solutions should be designed

mobile platform agnostic

Screen size is no longer a choice.Screens are becoming complementary

Challenge 2: Mobile Data Traffic Explosion

Worldwide Mobile Data Usage

+92%

6.3 EB

Compound Annual Growth Rate

Monthly Volume on Smartphone

2010 2015

79 MB

1.300 MB

x 16

1Improve Coverage & Speed of 3G NetworkNationwide EDGE + increase HSPA+

3Offloading via Fixed BroadbandBelgacom Partnership with FON

Operator Strategies

LTE (4G)28th of November, 2.6 Ghz Spectrum Auction

2

4Quality of ServiceBandwidth differentiation respecting net neutrality

Challenge 3: Security, Reliability, Manageability

1. ‘Digital natives’ want to bring their own device in the corporate IT infrastructure

2. Devices will contain both private as company data

3. These devices do no longer work in a vacuum, and will connect to more and more cloud services

4. Mobile means by definition the device (data) will physically leave your building

Top 3 Business Applications ...

1. CRM2. Field Force Automation 3. Company Collaboration• Document Management & BI• Company Intranet• UC (presence, chat, video conf, …)

to be mobilised

Challenge 4: Which business processes to mobilise ?

Virtualisation is not always the ‘magic’solution here …

Mob Apps have set new standards in simple intuitive ‘touch’ UI design

Challenge 5: Business Consultancy requires a sector focussed, multi-disciplinary approach

Focus on Industry Solutions

i.s.o.Products

Break downOrganisational

Silos

1 2Industry

Partnership

3

E2E Bundling Assets Sales (together with Partner)

Billing (co)branding Technical Expertise Project Management Support

Open Telco Assets• Connectivity, QoS• Mobile Hardware• Sms/LBS/mPayment • Device Mgt & Security• Fixed Broadband• Datacenter IAAS / SAAS• Context (billing address, …)

ComponentPartners

ProductPartners

Enterprise Mobility Ecosystem

Many

A Few

Telco Operators

ComponentPartners

Co-SourcingPartners

12

How Belgacom will tackle these challenges

Cloud

Backend

+Managed

Secure Mobile

HardwareSmart

Connectivity

+Out-of-the-box

Partner MobApps

+E2E

Support

+

+ =

Thanks for listening ... any questions ?@bmapps - www.mobileapplications.be