mobile & online social networking to support advocacy & fundraising
TRANSCRIPT
Mobile and Online Social Networking
to Support Advocacy and
Fundraising
OUR MISSION:UNICEF is mandated by the United Nations General Assembly
to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential
OUR AREA OF WORK:UNICEF’s mission is accomplished by over
10,000 staff
On the ground in over 150 countries and territories
UNICEF is funded exclusively by voluntary contributions from governments and private sector
WE ARE SUPPORTED BY:
Over 200 celebrities
Over 2000 companies
Over 6 Millions individual donors
to help children survive and thrive, from early childhood through adolescence.
OUR NEW STRATEGY…
Mobile & SMS
RapidSMS is UNICEF's open source platform for data collection, logistics coordination and communication allowing any mobile phone to interact with the web.
“The quick collection and availability of data can help government and other aid agencies intervene
if the statistics show a crisis is unfolding.”
Social Networking
Voices of Youth:
Voices of Youth:
Population: 240 million (July 2009)*
ONLINE: 25 million
Mobile phone OWNERS: 80 million
Blackberry users: 700,000 (300% up from 2008)
INDONESIA
The Indonesian mobile market has one of the most progressive penetration and
growth rates in the world
* www.state.gov
UNICEF INDONESIA ENGAGEMENT PROGRAM
Use the CAI umbrella to link all the actions
Champion for Children
SMS & RBT
- Integration between mobile phone, TV and internet
- Collaboration with CELEBRITIES
- Partnership with Mobile Operators
- For communication and fundraising
Private Sector Fundraising and Partnerships – UNICEF Indonesia(021) 570 5816 / email: [email protected]
Thank you