mobile operators and ott messaging
DESCRIPTION
What is needed for Mobile Operators to compete in the face of OTT apps? Who owns the mobile customer?TRANSCRIPT
Mobile Operator Opportunity
Market Drivers = Opportunity
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Communication
Internet of Things
OTT Apps(Over The
Top)
Social Networkin
g
BYOD (bring your own device)
Cloud Computing
Group Messaging
Pressure is increasing on mobile operators to respond to OTT apps.
The Fourth Wave
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• Bearer Service Revenues (Voice, SMS and Data) Peak and Decline
• Mobile Operators Must Have OTT Value Added Services
Source: www.chetansharma.com
Consumer Messaging Explosion
Source: Insights.onavo.com
FacebookGlobal
1.1 Billion
WeChatChina
500 Million
WhatsAppGlobal
300 Million
LineJapan
230 Million
KakaoTalkSo. Korea100 Million
Business vs. Consumer OTT Features
Multimedia
Group Chat
Canned Messages
Multilingual
Subgroups
Secure
Private
Group/User Controls
Mobile Business (API)
Multichannel
Business/ Enterprise
Multimedia
Group Chat
Badges/Emoticons
Multilingual
Social
Gaming
Commerce
Free or Low Cost
Consumer
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Value Added Mobile Messaging Services
• Employee Communication Workforce management Product notices and feedback Disaster preparedness and response
• Customer Communication Customer support via SMS and mobile app Integrated multi-channel promotion
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Messaging Platform Features
• Full 2-Way
• Chat and Dispatch modes
• Enhances existing systems
• API for Integration
• Private and Secure Group Messaging
• Multi-Channel (SMS, email, mobile app, Satellite)
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Hosted Solution for Value Added Services
• Customized for Mobile Operators Branded portal and mobile apps Localized for In Country Hosted (no capital $) Include satellite and other services
• Potential Services Small/Medium Business VAS Disaster Response Services Enterprise Messaging (Global) Family and Friends Groups
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Enterprise Platform vs. Consumer OTT
Feature Enterprise Consumer
Service Multimedia X X
Private X X
Chat Mode X X
Dispatch Mode X
Hosted Service X X
Broadcast Messages X
Reliable Message Delivery X X
Group Subgroups X
Group Managers X
Private Groups X
Imported User List X
Manager Edits Users X
User Self Edit X
User No Registration Required X
WiFi Only User X
SMS Only User X
Email Only User X
Multiple Groups per User X X
On/Off Inline Commands X
Stop/Help Inline Commands X
Modular Service Platform
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Customizable Input Stream Processing
Modular Communications Interfaces
Hardware Scalability Based on Need
Object-Oriented Design
Multilingual on a Per-User Basis
Customizable, Web-Based Front End
Service can be hosted or in-network
Platform independent Java codebase
The Needed Platform is Ideal for Developing New Data Communications Services
A sophisticated platform allows rapid prototyping, definition and
introduction of interactive data communication services.
Conclusion
Mobile Operators must provide
valuable, sticky services to
new and existing customers
that leverage their unique mobile network and
direct billing relationships
with the majority of customers.
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