mobile opportunities of today - jeff allen at acquisio summit

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Mobile Opportunities of TODAY

Creating experiences engineered for mobile that are oddly useful.

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Jeff AllenHanapin MarketingBlog: PPCHero.com@JeffAllenUT


Why does mobile matter?

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For me, it all comes down to 1 reason…

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Why does mobile matter?We suck at it.

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137 links!2 step, 14+ field form!


#SorryMom


My Device is an iPhoneMy Carrier is AT&T


Device specific targeting lowers CPA

Pre-Device Targeting

Post-Device Targeting


26 Links &Not one personalized message


So Excited!

So Stupid!

109 Links Above the Fold


We are better than this.


Mobile advertisers need to extend their hand first.

– Mobile is like desktop circa 1999.

Create experiences engineered for mobile that are oddly useful.


Desktop Mobile


Speed up your site.– Every 1 second of landing page load delay you

lose 7% of visitors on desktop. – Mobile is likely double that.



Get started today, optimize tomorrow.



Mobile Case Study


Converted 3x Worse!


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Link to Full Site

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Results: • 373% increase in conversion rate• 33% higher conversion rate than desktop• 18% of all leads come from mobile• 300% increase in mobile investment


Companies (or agencies) that get it.


Jeff AllenHanapin Marketing / [email protected]@JeffAllenUT

Thank you!

mailto:[email protected]

mobile opportunities of today - jeff allen at acquisio summit

Business

create experiences

mobile matter

mobile

oddly