MOBILEPAYERS

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MOBILEPAYERS

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QUICK DEFINITION

The Mobile Payers send money for a product or service through portable electronic devices such as a cell phone, smartphone or PDA. Mobile payment technology can also

be used to send money to friends or family members.

MOBILE PAYERS: TECHNOLOGY

TOP BRANDS TOP SOURCES

TECHCRUNCH MASHABLE

TECHIES

42%

NEST GOPROTILE

TECH-SPLORERS22.8%

CONSUMER ELECTRONICS62.6%

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THEVERGE

MOBILE PAYERS: PARTIES

166.5%PARTY GOERS

TOP BRANDS TOP BRANDS

LIQUORS

(popularity index)

144.3CLUBS & DISCOS

(popularity index)

166.2

HAKKASAN LAS VEGAS

MARQUEELAS VEGAS

DRAI’S BEACH CLUB

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MOBILE PAYERS: ART

TOP ART EVENTS TOP ART RELATED INTERESTS

INTERESTS IN

23.5%

BORROWLENSES MOO.COM PHOTOJOJO KNOW

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ART APPRECIATORS

(popularity index)

164.7VISUAL ARTS AND DESIGN

(popularity index)

166.5

ART EVENTS

SXSW THE WEBBYAWARD

OUTSIDE LANDSMUSIC FESTIVAL

MOBILE PAYERS: INFLUENTIAL FIGURES

TOP FAMOUS PEOPLE

MARKCUBAN

RICHARDBRANSON

TONYROBBINS

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FOLLOW FAMOUS PEOPLEON SOCIAL MEDIA

94.2% POLITICIANS

CHEFS

OTHER FAMOUSPEOPLE

REACH RELEVANCE

CONSUMER INSIGHTS SUITE

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