mobile persuasion
DESCRIPTION
The mobile paradox is that the massively reduced screen real estate makes creating persuasive services much harder than on the desktop web. There is simply less room and time to create trust. And of course the user is only too well aware that they are paying for the priviledge…. This talk will examine the challenges as they have applied to a live mobile service - Flirtomatic.TRANSCRIPT
Creating a persuasive service interface in mobile P.Prakash | Head of Product
What is persuasion?
What is persuasion?
Image?
Value?
Satisfaction?
Image: http://www.wiiinjury.com/
Contextual touch points?
New phones createnew behaviours
Let’s try an experiment...
Swap phones with your neighbour and try texting yourself
The FunnelMarketing
RegistrationActive
Payment
Time
New user
Returning user
Principle 1: EG: FlirtbombTurn emotional goal into actionable statements
Principle 2: EG: Action paletteKeep trigger-design - Minimal, consistent but widely recognisable.
Principle 3: Easy samplingDesign for easy trial/sampling a service
Principle 4: Make benefitssocially meaningfulto user’s context
Principle 5: Monitor usageto tweak access points
< Daily activity report graph goes here. Confidential >
Examples of what works...
Skype
Orange Wednesdays
Howie’s
Thank you [email protected]
Let’s try an experiment...
Swap phones with your neighbour and try texting yourself