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MP SCREENSHOT OFCHOICE
Home Screen PublishingTargeted content directly to your customers home screen
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The Home Screen: Feature & Smart Phones. Endless Possibilities.
Top carriers use Mobile Posse to let their customers receive their choice of interactive contentat preset times in the day. Brands can use several placements to drive engagement and results.
No broadband needed. No waiting on screen loads. No tiny mobile web banners.
Verizon Wireless, Metro PCS, U.S. Cellular, Cricket and other carriers, rely on Mobile Posse to
power their consumer mobile publishing solutions .
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The Mobile Posse Experience
h o n e D e s
k t o p
l e S c r e e n B a n n e r
e s s a g e S c r e e n
3Copyright 2011 Mobile Posse, Inc. All Rights Reserved
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The home screen everyuser lives on
and we own it. Deals & content findyou. No searching involved. Zero taps.
Fully graphical, highlyInteractive advertising.
P
I
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Mobile Posse Sponsored ContentMOBILE ADVERTISING DONE RIGHT
Idle Screen Banner
Weather Screen
Copyright 2011 Mobile Posse, Inc. All Rights Reserved
Framing Your Message with ContentYour customer uses their phone to navigate theirlives. By coupling your ad into this experience, youspeak their language to everyones benefit.
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The Active Home Screen Overview MOBILE ADVERTISING DONE RIGHT
DELIVERY Direct to Phone Screen Multi-Screen Creative
FORMAT Full color graphic
AUDIENCE 9+MM Opt-in Users
ENGAGEMENT
100% view Home Screen
Banners
Copyright 2011 Mobile Posse, Inc. All Rights Reserved
Feature & Smart Phones 100% Opt-in 1BN Impressions Monthly Nationwide Reach
Screen Banners + Full Screen Ad
TARGETING
CALLS TO ACTIONBranding coupled with: Coupons Click to Call, SMS, WAP, Launch
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GROWTH Q4 2011 ~ 20MM Q2 2012 ~ 60MM
PARTNERS:
Full Demo and Geographic Time and Date Specific Content Sponsorship Behavioral Survey Results
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Reach Your Audience
Content VerticalsOur audience craves content. Match your brandwith content users are already engaging with on a
Surveys & PollsInstantly capture what your audience cares about the most
Minimum Sample Size 140,000-150,000 Respondents
Our platform continuously captures information from our users starting on day one. Mobile Posse usesthis information to offer a pinpoint targeting experience unlike any other network.
RetargetingTarget creative based on user interest
Instantly display creative based on survey resultsUse captured data to individually target uniquecreative based on previous survey or campaign results
Copyright 2011 Mobile Posse Inc. All Rights Reserved 6
LanguageSpanish language ads are sent only to a devicewhere the subscriber has set their languagepreference to Spanish
Full DemoFor a completely relevant experience, our audienceprovides their AGE, GENDER and ZIP
EX.
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Mobile Engagement Comparison
Provider Category Reach CTR EngagedReach
Superior Click-Thru-Rate Provides Superior Engagement
7Copyright 2011 Mobile Posse Inc. All Rights Reserved
Mobile Posse Idle Screen 7M 5%+ 350K
Network A Mobile Web 90M .25% 225K
Network B Mobile Web 25M .25% 62.5K
Mobi Publisher A Mobile Web 25M 1% 250K
Mobile Apps In-application 25M .67% 167K
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CASE STUDY > SURVEY>Drive In Store Visits
Goals Success Factors Branding/informational campaign
promoting Memorial Day Sale event Educates, informs users about Ace
Memorial Day Sale on Banner, OfferScreen
Timely message (sales event) Variety in promoted items/messaging Special pricing encourages near-term
purchase
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Copyright 2011 Mobile Posse Inc. All Rights Reserved 8
RESULTS 18% average CTR Post campaign user survey discovered a 30%lift in store visits among exposed users Survey also discovered a 40% lift in store visitsamong users exposed to both Ace Hardwarecreative units
Summarizes selected sale offer onseasonal item on Offer Screen
Additional Industry Coverage: MobileMarketer.com
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CASE STUDY: Wawa
Success FactorsWawa Weather Sponsorship Branding/informational campaign
promoting the new $3 BreakfastShorti
Educates, informs users about thenew product offering on Banner, Offer
Timely message Click-to-WAP functionality Geo-targeted to Wawa DMA
Multi-screen Creative
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Copyright 2011 Mobile Posse Inc. All Rights Reserved 9
RESULTS 29.7% Average Daily Engagement Rate Over course of campaign 100% of target
audience interacted with creative On average, 7% of daily users reached the
Wawa mobile site Delivered 106,000 Philadelphia area
consumers to Wawas mobile site in themonth of December, 2010
Drive users to Wawa Mobile Site
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Educates, informs users about DQ Sweet Deals on Banner, Offer Screen
Summarizes Sweet Deals offer onfinal screen
Agency provided planning and
Timely message/delivery (5PM) Clarity of messaging & creative Emphasis on value resonates with
customer base
Dairy Queen/Space 150 Success Factors
Advertiser Campaigns: Branding
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Copyright 2011 Mobile Posse Inc. All Rights Reserved 10
RESULTS Effective complement to
traditional media campaign
54% of all unique usersviewed the ad through theBanner or Recent Offer Menu
creat ve
Features Banner Ad - Phones
receive Ad as Banner and in
Recent Offer Menu Offer Detail 22% CTR Offer Summary 61%
of previous screen
Other recent
advertisers:
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Goals Discover MTV viewers Capture user interest to
retarget relevant creative Target 18 to 34 Year Olds
Success Factors 150,000+ Respondents High Engagement Among Audience
Multi-Screen Creative
CASE STUDY >MTV Survey
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Copyright 2011 Mobile Posse Inc. All Rights Reserved 11
RESULTS
88% of users planned to watch the 2011 VMAs 141,258 of 150,000 respondents completed the survey
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Recent Mobile Posse Advertisers
Copyright 2011 Mobile Posse Inc. All Rights Reserved 12
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Mobile Posses Top 10 Markets
800,000
1,000,0001,200,0001,400,000
Copyright 2011 Mobile Posse Inc. All Rights Reserved 13
0200,000400,000
,
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Mobile Posse Reaches More of Miami & Dallas Than Local Media
Our Miami audience is nearly doublethat of the Miami Herald and MiamisNo.1 radio station WLYF-FM combined
Our Dallas audience is nearly double that of the Dallas Morning News and double thatDallas No.1 radio station KHKS-FM
700000
800000900000
1000000
Copyright 2011 Mobile Posse Inc. All Rights Reserved 14
0
100000
200000
300000
400000
500000
600000
MP Audience Dallas MorningNews*
KHKS-FM**0
100000200000
300000
400000
500000
600000
700000
800000
MP Audience Miami Herald* WLYF-FM **
*Source: Audit Bureau of Circulation** Source: Arbitron
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Mobile Posse Out Delivers L.A. & NYC Media
Our L.A. audience is nearly double that of the Los Angeles Times and L.A.s No. 1radio station KIIS-FM
Our NYC audience is approximately 170%more than that of the New York DailyNews and the New York Post
1200000900000
1000000
Copyright 2011 Mobile Posse Inc. All Rights Reserved 15
*Source: Audit Bureau of Circulation** Source: Arbitron
0
200000
400000
600000
800000
1000000
MP Audience Los AngelesTimes*
KIIS-FM**
0
100000
200000300000
400000
500000
600000
700000
800000
MP Audience New York DailyNews*
New York Post* WLTW-FM**
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Mobile Posse Out Delivers L.A. & NYC Media
Our L.A. audience is nearly double that of the Los Angeles Times and L.A.s No. 1radio station KIIS-FM
Our NYC audience is approximately 170%more than that of the New York DailyNews and the New York Post
1200000900000
1000000
Copyright 2011 Mobile Posse Inc. All Rights Reserved 16
*Source: Audit Bureau of Circulation** Source: Arbitron
0
200000
400000
600000
800000
1000000
MP Audience Los AngelesTimes*
KIIS-FM**
0
100000
200000300000
400000
500000
600000
700000
800000
MP Audience New York DailyNews*
New York Post* WLTW-FM**
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Network Reach
Current: 10 million active users
Forecast: 20 Million by June 2012
Copyright 2011 Mobile Posse Inc. All Rights Reserved 17
50 Million by Dec 2012 100 Million by Dec 2013
Growth:30,000 50,000 per day
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Targeted to Users within ZIPCODE
Targeted to Trade Areas around StoreLocation X Mile selects
Cross Tab Demographic Selections
HH Inc 50K+ and Hispanic A e 25-44 Female
Trade Area Selects Demographic Selects
Selective Targeting
Smartphone User Feature Phone User
Extensive Survey Capabilities alsoexist within the program
Copyright 2011 Mobile Posse Inc. All Rights Reserved 18
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THANK YOU
Tom Barnhart
Copyright 2011 Mobile Posse Inc. All Rights Reserved 19
Army [email protected]
Logan Hernandez
ATL Office3737 Main St
Atlanta GA 30337
404-767-4030