Group Presentation on-Group Presentation on-“New Business Idea”“New Business Idea”

Group members:Group members: Md. Emum HossainMd. Emum Hossain - ID: - ID: R133259R133259 Md. Abdullah - Al- MamunMd. Abdullah - Al- Mamun - ID: R133260- ID: R133260 Md. Abrar ChowdhuryMd. Abrar Chowdhury - ID: R133284- ID: R133284 Gias Uddin Chowdhury Gias Uddin Chowdhury - ID: R132239- ID: R132239 Md. Shamsul Arefin Md. Shamsul Arefin - ID: - ID: R123266R123266

Submitted To:Submitted To:Mohammad Maruf UllahMohammad Maruf UllahAssociate Professor, RMBA (Male)Associate Professor, RMBA (Male)

DBA, IIUCDBA, IIUC

Meals on Wheels

Meals on Wheels

oror

Mobile

Mobile

Restaurants

Restaurants

Vision“Providing a variety of different Providing a variety of different food every day to our food every day to our customers so you never get customers so you never get borebore”

Mission Keeping food costs at less than 40% of Keeping food costs at less than 40% of

revenuerevenue Promoting the restaurant conceptPromoting the restaurant concept Bringing the eaters choice on counters.Bringing the eaters choice on counters. Efficient and superior customer service Finally, Customer satisfaction is our

prime objective

Key to success Key to success

Unique , Innovative & contemporaryUnique , Innovative & contemporary Product qualityProduct quality Customer SatisfactionCustomer Satisfaction The menu will target to varied people.The menu will target to varied people. Purely customer feedback centricPurely customer feedback centric Price thoughtfulPrice thoughtful Exceptional taste Exceptional taste Open kitchen Open kitchen

Market AnalysisMarket Analysis Now a days, the trend of fast Now a days, the trend of fast

moving environment created need moving environment created need of Restaurants .of Restaurants .

Reasonable price Reasonable price Waste of Time Waste of Time

Market SegmentationMarket Segmentation

• School children School children • Youths and teenagers Youths and teenagers • Office goers Office goers • FamiliesFamilies

2 Chefs2 Chefs 1 Manager1 Manager 1 Driver/cleaner1 Driver/cleaner

People on Serving-

Meals On Wheels Meals On Wheels A unique and modern idea of cater and also A unique and modern idea of cater and also

delivering more than what is expected by the delivering more than what is expected by the customer.customer.

Serving fresh food that is not only good to taste Serving fresh food that is not only good to taste but also balanced & nutritional.but also balanced & nutritional.

We also provide healthy catering options to We also provide healthy catering options to offices.offices.

Our meals are not about bland, dull, diets, self Our meals are not about bland, dull, diets, self deprivation, or complicated fat diets.deprivation, or complicated fat diets.

They are - designed for your body’s needs.They are - designed for your body’s needs.

Cost on wheelsCost on wheels Our start up costs are mostly expensed on Our start up costs are mostly expensed on

equipments, furniture, painting , rent , start-up equipments, furniture, painting , rent , start-up labor, costs associated with opening our mobile labor, costs associated with opening our mobile restaurant.restaurant.

Services will be during-Services will be during- 8.00am to 4.15 pm (Schools, Colleges)8.00am to 4.15 pm (Schools, Colleges) 6.00pm to 8.00pm (Beach)6.00pm to 8.00pm (Beach)

Advertising on wheelsAdvertising on wheels Our financial model is based upon concept Our financial model is based upon concept

“Plan for the worst, But manage for the “Plan for the worst, But manage for the best”best”

Advertising budgetAdvertising budget We will advertise it only first 3 months.We will advertise it only first 3 months.

Sales Strategy on wheels Sales Strategy on wheels

Our sales strategy requires consistently high Our sales strategy requires consistently high quality food , service , speed and atmosphere.quality food , service , speed and atmosphere.

Hiring employees who genuinely enjoy their Hiring employees who genuinely enjoy their jobsjobs

Interacting with our customers personally, so Interacting with our customers personally, so they know that their feedbacks goes directly to they know that their feedbacks goes directly to ownersowners

Evaluating food choices for popularityEvaluating food choices for popularity

Creating pleasant environment on the roof Creating pleasant environment on the roof with pleasant music all the time .with pleasant music all the time .

Future Advertising on WheelsFuture Advertising on Wheels

Future Plan…Future Plan…

SummarySummary According to the perspective of According to the perspective of

Bangladesh, it is a new and innovative Bangladesh, it is a new and innovative idea.idea.

It will be handy for business. On the It will be handy for business. On the other hand it will help the society by other hand it will help the society by serving the real taste of food.serving the real taste of food.