mobile retail trends 2013

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Mobile Retail 101 & Trends [email protected]. za @zanezietsman Presented by: Zane Zietsman Chief Technology Officer

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Mobile retail trends 2013. As technology continues to transform our lives, so will more consumers have more ways to instantly connect with retailers, information and people.

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  • 1. Mobile Retail 101 & [email protected] by:Zane ZietsmanChief Technology Officer@zanezietsman

2. As technology continues to transform our lives,so will more consumers have more ways toinstantly connect with retailers, information and people 3. Needs, desires and expectations are being driven bya truly, Anytime, Anywhere Internet 4. Dont find customers for your products,find products for your customers. ~ Seth Godin 5. The Simple Truth isthat the shopping experience is no longer confined to the physical walls of a store 6. The Simple Truth is Consumers have started to control whenand how where 7. The Simple Truth is 8. The Simple Truth isIf you want to win You have to compete 9. The Test Take 30 websites 10. The Testand see how many areMobile Optimised? 11. The Test 1 in 3 (33.3%) How many have a Transactional Website? 12. The Rule Thumb Navigation 13. The Test Services: 0/4 14. The Test Restaurants: 1/3 15. The Test Retail: 1/6 16. The Test Online: 2/3 17. The Test Fast Food: 2/3 18. The Simple Truth is Retailers need to embrace the evolution of consumer behaviour and use this to enhance the shopping experience both in and out of store 19. What are the Challenges? 20. What are the Challenges?[1] System Legacy Issues[2] Creating a Seamless Experience[3] Data Mining and Analysis[4] Operations[5] Logistics[6] Skilled Resources & Team Size[7] Content Requirements & Maintenance[8] Being Proactive about Innovation 21. Questions? & Concerns! [#1] Will e-Commerce cannibalise my store? 22. What are the Benefits? [1] Increase Reach [2] ZMOT Contender [3] Improve Efficiencies [4] Education [5] Seamless Experience across all Channels [6] Provide Options & Convenience [7] Interact & Engage [8] Real-Time 23. "Showroom visits are down.People are making up their minds about brands in other ways, whether throughfriends or experiences online. By the time people get to a showroom,they already know what they want. ~ Land Rover North America Brand VP Kim McCullough 24. When people have a chance to engage withour brand and attach a little more meaning and connection to it, we are seeing them transition to a lead.~ Land Rover North America Brand VP Kim McCullough 25. With consumer behaviour and preferenceschanging faster than ever,tracking consumer trends is a crucial wayto gain relevant inspiration 26. Trends LBS / Geo 27. Trends Multi-Screen 28. Trends Apps 29. Trends NFC 30. Trends AR 31. Trends Real-Time 32. Theres a rebel lying deep in my soul.Anytime anybody tells me the trend is suchand such, I go the opposite direction.I hate the idea of trends.I hate imitation; I have a reverence for individuality. ~ Clint Eastwood 33. Thank [email protected] @zanezietsman