mobile seo research bango partner event
TRANSCRIPT
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Mobile SEOThe importance of Rankings
Bango Key Customer EventApril 2009
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Good Afternoon
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Introducing Dave Carruthers
• MD of One Result leading UK SEO agency
• Involved in variety of industries including Travel, Property, Dating, Adult and Gambling
• 6 years experience in generating high levels of traffic through search engine optimisation
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Tom Thurston
• Started in mobile in 2003 with Volantis.
• Loves building mobile internet sites and has built hundreds of sites in the last few years.
• Currently devoting time to R&D for Mobile SEO.
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So Mobile SEO
1. Why Mobile SEO is essential
2.Simple things you can do with your site
3. How these simple things made a big difference
4.Future Research
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• First realised that google was returning rubbish results on mothers day 2009
• Lelli Kellys
– Girls Shoes
– Important to wife
– Look like this
– Used trusty XDA
– Googled “Lellie Kelly Shoes Christchurch”
Why Mobile SEO
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The Lelli Kelly Results
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GUY BLOGGING ABOUT
FEEDING
HIS BONZAI TORTOISE
SOME OTHER GUY
COMMENTS ABOUT
LELLI KELLY SHOES
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Most Specific Google Search Ever
• “One Tommy Huddlestone Spurs Ringtone”
• Pam and Tommy strike again!
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Another Specific Search…
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Why is this happening?
• Many Mobile Sites often do not have even basic SEO techniques applied
• Blogs typically are valid XHTML
• Blogs allow comments and links to be added by anybody
• Because of no better alternatives Google will continue to rank these pages
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What can you do?
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The SEO Basics
• All successful SEO strategies are linked to good initial keyword research
• SEO broken in to 2 areas On and Off page factors.
• On Page Factors Title Tags, Meta Information, Page Content, Page Markup ...
• Off Page Factors age of domain, number of links, quality of links...
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Real Life Example: Spurs Mobile
• No rankings in the top 250 for “spurs ringtones” or “spurs animations” on 3rd April 2009
• We implemented just a handful of On Page optimisation techniques over a 1 week period
• Built a couple of links on our blogs with little trust once the on page optimisation had been deployed
• Submitted a revised site map to Google
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Spurs Mobile: On Page Optimisation
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Spurs Mobile: Link Building
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Spurs Mobile: Google Sitemap
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The Result – Spurs Ringtone(s)
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The Result – Spurs Animation(s)
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One Tommy Huddlestone Spurs Ringtone
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The Future
• After the success of our initial research we are currently developing the Scorch Controller framework to include
– On Page Optimisation
– Search Engine Friendly URLS
– Google Mobile Sitemap Generation
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Old Url : mobislim.com?p=zx2
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Old Url: mobislim.com?p=z2_a2
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Conclusion
• Mobile SEO is essential to achieve rankings
• There is a big opportunity to act now
• Customers don’t want to find Pam & Tommy or the Tortoise, they want your product
• DO THE BASICS
• For more information monitor the One Result Blog and TheMobileDeveloper.com
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Thank you for your time!