mobile shopping bass[smallpdf.com]

20
The Future of Mobile Shopping Analyzing Trends/ Fall 2013 Ashley Bass // Analyzing Trends // Parsons The New School for Design

Upload: ashbyashkatt

Post on 27-Jan-2015

111 views

Category:

Business


1 download

DESCRIPTION

The Future of Mobile Shopping Analyzing Trends

TRANSCRIPT

Page 1: Mobile shopping bass[smallpdf.com]

The Future of Mobile Shopping!Analyzing Trends/ Fall 2013!

Ashley Bass // Analyzing Trends // Parsons The New School for Design

Page 2: Mobile shopping bass[smallpdf.com]

Payments

Ashley Bass // Analyzing Trends // Parsons The New School for Design

Freedom Mobile Devices replacing Internet

FORCES

Page 3: Mobile shopping bass[smallpdf.com]

Ashley Bass // Analyzing Trends // Parsons The New School for Design

In 2010 81.3 million people worldwide using their mobile device to

make payments. By the end of 2014,490 million

Global mobile transactions predicted to be US$241 billion in 2011 growing to more than $1 Trillion by

2015. Squares mobile expected to rise

from $2 bill to $10

110 million active pay pal

accounts

Payments D  A  T  A  /  1

 

Page 4: Mobile shopping bass[smallpdf.com]

Ashley Bass // Analyzing Trends // Parsons The New School for Design

Freedom 35% of US online mobile shoppers have used their

mobile phone while shopping in a store

70% of people who use a mobile phone to research

in a store end up purchasing the product in

store. 51% of those who use a mobile phone to research in a store do so in order to find a better price for the same or a similar item.

D  A  T  A  /  2

 

Page 5: Mobile shopping bass[smallpdf.com]

Ashley Bass // Analyzing Trends // Parsons The New School for Design

Mobile devices replacing the

Internet

40% of the Internet time is now on Mobile Devices

Almost 2/3rds of cell phone owners go online using their

phones

79% of people use their smartphone

for mobile shopping

D  A  T  A  /  3

 

Page 6: Mobile shopping bass[smallpdf.com]

Trends/Themes Ashley Bass // Analyzing Trends // Parsons The New School for Design

Sharing Behaviors

Researching Behaviors Personalization

Page 7: Mobile shopping bass[smallpdf.com]
Page 8: Mobile shopping bass[smallpdf.com]
Page 9: Mobile shopping bass[smallpdf.com]
Page 10: Mobile shopping bass[smallpdf.com]
Page 11: Mobile shopping bass[smallpdf.com]
Page 12: Mobile shopping bass[smallpdf.com]
Page 13: Mobile shopping bass[smallpdf.com]
Page 14: Mobile shopping bass[smallpdf.com]
Page 15: Mobile shopping bass[smallpdf.com]
Page 16: Mobile shopping bass[smallpdf.com]

Ashley Bass // Analyzing Trends // Parsons The New School for Design

Trend Opportunities

Customization to that I phone owner

Cuts time in half for Searches

+ Purchases

Optimize data tracking

Opens new windows for apple

technology to integrate into a

variety of platforms

By touch the I phone identifies the user by DNA

so the technology switches the data to that

particular individual

Page 17: Mobile shopping bass[smallpdf.com]

Ashley Bass // Analyzing Trends // Parsons The New School for Design

Page 18: Mobile shopping bass[smallpdf.com]

Ashley Bass // Analyzing Trends // Parsons The New School for Design

Key Insights

The current state of mobile shopping is no different from online shopping. Here’s the opportunity for you to excel by doing what has not been done. By integrating and personalizing the user via touch DNA technology, apple technology will then collect their personal shopping & researching data behaviors via the computer and their mobile devices. This apple technology called IDENTIFY eliminates wrong suggestive shopping, and the amount of user researching. Creating a quicker accurate system that knows what that user wants instantly. Apps become non-existent.

Page 19: Mobile shopping bass[smallpdf.com]

Ashley Bass // Analyzing Trends // Parsons The New School for Design

The browsers identifies the owner by touch, changing the settings to everything customized to that

user

Already embedded

sharing options via I phone camera

Post App Integration

è

Instead of creating apps, apple I phone technology is now customized to that specific I phone owner

è è Embedded competitive shopping

technology

Actions

DNA Customized Data

Page 20: Mobile shopping bass[smallpdf.com]

Ashley Bass // Analyzing Trends // Parsons The New School for Design

Thank you