mobile & social media: the next new thing
DESCRIPTION
"Mobile & Social Media: The Next New Thing" was presented at Sex::Tech 2011 by Katherine De Tolly of Cell Life.TRANSCRIPT
Mobile & Social Media: The Next New Thing
Katherine De Tolly
Use of Mobile in Medical Abortion
o Funded by WHO
o South Africa
o Aim: Remove 2nd appointment from protocol
Mobile for SMS
o Used to remind and supporto SMS = ‘hanger’ for the other useso Covering what to expecto Period: 1 month
Mobile for Self-assessment
o Enable self-assessment of termination completion
o Aim for free-to-user or minimal cost
o Use decision tree
o Tech: JamiiX or SMS or USSD
o SMSs to drive usage
Mobile for Family Planning Info
o Can mobile substitute 2nd appointment for FP counseling?o MXit (18 million in SA) prepared to host for freeo SMSs drive usageo Our HIV info via MXit shows people do use it
