mobile tablet 2011 - multichannel merchant...source: monetate platform-wide analytics follow...

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2011 Desktop 2010 95.8 % 2.3 % 5.1 % 5.4 % 30.9 % 21.7 % 3.1 % 7.1 % 1.1 % 4.5 % 88.4 % 100 % 75 % 50 % 25 % 0 % 2011 Mobile Tablet Thanksgiving thru Cyber Monday Thanksgiving thru Cyber Monday Conversion Rates Thanksgiving thru Cyber Monday Source: Monetate platform-wide analytics Follow @monetate on Add-to-Cart Rates Bounce Rates Thanksgiving thru Cyber Monday Website Visits Sales on mobile & tablet devices surged to 9.8 % from 3.2 % year-over-year (2011 vs. 2010) on Black Friday. Mobile bounce rates remain the highest, while "add-to-cart" rates are still low, indicating that mobile website visitors are doing a great deal of research often in-store. Visitors on tablet devices are moving further along the conversion funnel, with an add-to-cart rate that rivals that of visitors on desktop computers. Source: IBM Coremetrics Desktop Mobile Tablet Desktop Mobile Tablet Desktop Mobile Tablet 21.1 % 11.3 % 5.9 % 10.8 % FRIDAY & MONDAY Black Cyber Go Tablet & Mobile

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Page 1: Mobile Tablet 2011 - Multichannel Merchant...Source: Monetate platform-wide analytics Follow @monetate on Add-to-Cart Rates Bounce Rates Thanksgiving thru Cyber Monday Website Visits

2011Desktop

2010

95.8%

2.3%

5.1%

5.4%

30.9%

21.7%

3.1% 7.1%

1.1% 4.5%

88.4%

100%

75%

50%

25%

0%

2011

Mobile Tablet

Thanksgiving thru Cyber MondayThanksgiving thru Cyber Monday

Conversion Rates

Thanksgiving thru Cyber Monday

Source: Monetate platform-wide analytics

Follow @monetate on

Add-to-Cart Rates

Bounce Rates

Thanksgiving thru Cyber MondayWebsite Visits

Sales on mobile & tablet devices surged to 9.8% from 3.2% year-over-year (2011 vs. 2010) on Black Friday.

Mobile bounce rates remain the highest, while "add-to-cart"

rates are still low, indicating that mobile website visitors

are doing a great deal of research often in-store.

Visitors on tablet devices are moving further along the

conversion funnel, with an add-to-cart rate that rivals

that of visitors on desktop computers.

Source: IBM Coremetrics

Desktop Mobile TabletDesktop Mobile Tablet

Desktop

Mobile

Tablet

21.1%

11.3%

5.9%

10.8%

FRIDAY & MONDAYBlack Cyber

Go Tablet & Mobile

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