mobile tag youre it! by qrhere

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Post on 01-Nov-2014

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These slides accompany the "Mobile Tag...You\’re It" presentation I gave at Podcamp Nashville. I shared an overview of effective QR codes usage to bring the digital and physical worlds together.

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  • 1. MOBILE TAG... YOURE IT!Digital Messages & The Physical World Converge
  • 2. MOBILE TAG... YOURE IT!Digital Messages & The Physical World Converge
  • 3. JumpScan( Sayonara .)
  • 4. A 2-dimensional bar code by any other name is still a... 2D Barcode Data Matrix Code Mobile Barcode Mobile Tag Quick Response Code QR Code ...2-dimensional barcode.
  • 5. A 2-dimensional bar code by any other name is still a... Microsoft Tag JagTag Custom 2D Barcode AT&T Mobile Barcode ...2-dimensional barcode.
  • 6. QR Codes:Open SourceUniversalSimple to Use
  • 7. How does work?
  • 8. FOR USERSYou hold the power...1. Download a mobile barcode scanner to your smartphone. Android - QuickMark, i-nigma, ScanLife { iPhone - QR App, QRReader, i-nigma FREE Blackberry - QR Code Scanner Pro Windows Mobile - i-nigma, ScanLife Palm OS - i-nigma 2. Scan away.
  • 9. FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...1. Determine what digital message you want to share. URL (link to mobile friendly content) vCard free text phone number SMS 2. Generate your QR code. http://qrcode.kaywa.com FREE { http://www.qrstuff.com http://zxing.appspot.com/generator http:bit.ly *
  • 10. FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...* Shorten URLs with a link shortening service. Try bit.ly or is.gd. Reduces code data for better scanning Is customizable, better for history logs Offers tracking analytics3. Save your code as a graphic le. Right click Save image as Select name Save
  • 11. FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...4. Place your QR code. Rule(r) of thumb: no smaller than 1x1 Space between multiple codes Flat surfaces so code is scannable Protect if out in the elements Avoid lo res printing5. Track your code. bit.ly dashboard Google analytics Track use of unique data (links, location) Measure results
  • 12. FOR MESSAGE MAKERS & MARKETERSYou have no boundaries... 25 million people have scan ability JumpScan From July to December 10, scanning increased 1,200% 57% of FB and Twitter users have scanned at least once in the last year; 40% have scanned 5x or more 72% in a survey said QR codes aid advertising recall
  • 13. FOR MESSAGE MAKERS & MARKETERS You have no boundaries...Retail Displays Branding Exterior Signage Novelty Print Real Estate Promotions Biz Cards Press Kits Headstones Mobile Payment Mobile Couponing How-to Info Directional
  • 14. Case in Point: Pet Shop BoysCase in Point: Ralph Lauren
  • 15. Case in Point: RightNow at SXSWCase in Point: Google Favorite Places
  • 16. Case in Point: Crossville, Inc.Case in Point: A&M Label
  • 17. ?...Questions?
  • 18. If youd like... A copy of this presentation Sources and resources More details and ideas Specic answers for your needs Contact me!