HOW MOBILE IS

TRANSFORMING LIVES AND BUSINESSES in

AFRICA

AFRICA IS GROWING

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MOBILE IS GROWING

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WHAT IS

HAPPENING?

AFRICA IS GROWING

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MOBILE IS GROWING

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Africa is the 2nd Largest and Fastest Growing

Mobile Phone Market in the world.

Made up of a total of 54 countries, Africa’s

collective GDP will increase from $1.6 trillion in

2012 to $2.6 trillion in 2020.

AFRICA IS GROWING

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MOBILE IS GROWING

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WHAT IS HAPPENING?

Mobile phones are expected to provide the backbone

of African growth over the next 15 years and beyond,

“mobile phone sector will grow from US$60bn in

2013 to US$234bn in 2020” – Manifest Mind

Nigeria made headlines this year after becoming the

wealthiest nation in Africa, an overdue GDP

revaluation.

AFRICA IS GROWING

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MOBILE IS GROWING

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WHAT IS HAPPENING?

THE MOBILE

ECO-SYSTEM

AFRICA IS GROWING

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MOBILE IS GROWING

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The Mobile

Subscription - Global

Source: wearesocial.sg

THE MOBILE ECOSYSTEM

The Mobile

Penetration

Africa - 67%

Source: wearesocial.sg

THE MOBILE ECOSYSTEM

The Mobile

Penetration SA – 141%

Nig – 65%

Global Average – 93%

Source: wearesocial.sg

THE MOBILE ECOSYSTEM

Mobile

Payments - Global

Source: Statista

THE MOBILE ECOSYSTEM

Mobile

Payments – Africa

SA – 29%

Kenya – 68%

Uganda – 50%

Nigeria – 13%

Ghana – 11%

Tunisia – 3%

Egypt – 6%

Senegal – 24%

Source: Afrographique.tumblr.com

Percentage of mobile

phone users who

regularly make or

receive payments on

their phones

THE MOBILE ECOSYSTEM

Smartphone

Penetration- Sub-Saharan Africa

SA- 47%

Kenya – 31%

Nigeria- 29%

Tanzania – 22%

Source: Strategy Analytics

THE MOBILE ECOSYSTEM Smartphone Sales in Africa are

forecasted to grow on average

by 40% a year up until 2017.

62% of Africans reach for

their smartphone as soon as

they wake up in the morning.

89% of 18-24 year olds use their smartphone

within 15 minutes of waking up in the morning

THE MOBILE

REVOLUTION

AFRICA IS GROWING

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MOBILE IS GROWING

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Watch video from Kenya on how mobile has changed Africa

In 2001, there were fewer than 21 million

mobile phones in Africa; now, 735 million

mobile phones are said to be in use.

.

AFRICA IS GROWING

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MOBILE IS GROWING

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THE MOBILE REVOLUTION

The mobile phone users in African is greater

than the number of users in the United States

and European Union.

The predominant Infrastructure in Africa is

„MOBILE‟

400 Million people have access to the

mobile network before they have access

to electricity and more people have

mobile phones than a bank account.

AFRICA IS GROWING

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MOBILE IS GROWING

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Mobile is the primary way Africans access

the Internet; with over 84 million Internet-

enabled mobile devices now in

circulation.

THE MOBILE REVOLUTION

Google, for its part, plans to sell 200 million of its Android phones in Africa and it is estimated that by 2016 there will be a billion mobile phones on the continent.

.

AFRICA IS GROWING

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MOBILE IS GROWING

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THE MOBILE REVOLUTION

The predominant Infrastructure in Africa is

„MOBILE‟

President of Rwanda, Paul Kagame, said: "In

10 short years, what was once an object of

luxury and privilege, the mobile phone, has

become a basic necessity in Africa."

.

AFRICA IS GROWING

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MOBILE IS GROWING

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80% of Africans have mobile phones

and coverage is growing at a faster

rate than anywhere else in the world.

E-commerce will become a $75 billion

industry by 2025 – McKinsey. Africa‟s product,

the M-Pesa mobile-money service in Kenya,

has recorded 88% increase in mobile

payments- Safaricom,

THE MOBILE REVOLUTION

.

AFRICA IS GROWING

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MOBILE IS GROWING

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Mobile technology is transforming the

commercial landscape, from energy,

education, agriculture; ICT, financial,

health and social services like never

before imagined.

Faster than TV, faster than access to education; more people have access to mobile phones and Internet today in Africa than they have access to clean water, or even sanitation.

THE MOBILE REVOLUTION

.

AFRICA IS GROWING

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MOBILE IS GROWING

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67.3 million mobile subscribers in Nigeria,

own an internet enabled device. Same for

Egypt, South Africa and Kenya with a 41

million, 23 million and 21 million mobile

subscribers respectively.

Mobile internet is genuinely improving the

lives of people in Africa. A recent survey in

Kenya, Nigeria, South Africa and the UK by

On device research shows that 68% Mobile

internet has made a “great improvement”

on lives in Africa.

THE MOBILE REVOLUTION

THE MOBILE

TRANSFORMATION

AFRICA IS GROWING

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MOBILE IS GROWING

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M-AGRICULTURE

AFRICA IS GROWING

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MOBILE IS GROWING

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“Mobile phones have made a huge difference in the lives

of farmers in a continent where the agriculture sector is one of the largest employers”

Farmforce is a mobile service that links smallholder farmers to other actors in the agro-value chain. Its strategic value

proposition is to reduce transaction costs for contract farming, aid compliance with food standards, improve traceability

of goods from the field and agronomy of scale. The service, led by the Syngenta Foundation, has been developed over

the last two years and went live in 2013.

http://www.farmforce.com/

Year Launched : 2012

Business Model : Business

Targeted Device : Basic/Feature Phone, PC/Laptop

Primary Delivery Technology : SMS/Apps

Products & Services : Inventory Management, Data Collection

Markets Deployed In : Asia, Africa and Latin America

Estimated Number of Users : Undisclosed

M-EDUCATION

AFRICA IS GROWING

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MOBILE IS GROWING

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“The potential for transforming the continent's

dysfunctional educational system is immense, as mobile

phones -- cheaper to own and easier to run than PCs -- gain ground as tools for delivering teaching content.”

Urban Planet Mobile offers a service called Urban English, which aims to provide affordable and accessible

educational content through mobile, particularly to lower income users in developing markets. The service currently

has over 100,000 daily subscribers in over 14 countries. Lessons for basic phones are compressed to use minimal

data, can be sent over SMS, and over 1800 short lessons are now available in 19 languages. In 2013 the service is set

to launch in a wide range of new countries globally. Lessons are also delivered via smartphone application with 34

apps of 60 lessons each available for speakers of 5 languages.

Year Launched : 2010

Business Model : Consumer

Targeted Device : Basic/ Smart Phone/Feature Phone

Primary Delivery Technology : SMS, Web, Apps

Products & Services : Interactive Content

Markets Deployed In : Asia, Middle East, Africa, Latin America

Estimated Number of Users : 140,000

M-HEALTH

AFRICA IS GROWING

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MOBILE IS GROWING

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“Mobile phones are going to play an increasingly

important role in mediating the provision of better

healthcare, the dissemination of health and lifestyle tips,

and reminders for doctors' appointments.”

https://www.youtube.com/watch?v=AX5y9JXJtTE

NIGERIA - MOBicure’s ỌMỌMI

(which means “my child”) is an android-based mobile application that is designed with the child's health needs in mind. The app has a vaccination reminder and scheduler, a child growth monitor and a GPS locator of the nearest hospital in case of emergencies

KENYA – Allows

for both fathers and mothers to monitor the growth of their baby week by week, from fertilization to childbirth.

M-BANKING

AFRICA IS GROWING

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MOBILE IS GROWING

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“Many Africans now use mobile money to pay their bills

and airtime, buy goods and make payments to individuals,

remittances from relatives living abroad are also largely

done via mobile banking.”

M-PESA is a mobile money transfer service

launched by Safaricom, Kenya's largest mobile

operator and Vodafone, in 2007. Seven years

later M-PESA provides services to over 15

million Kenyans (more than a third of the

population) and serves as conduit for a fifth of

the country's GDP.

M-COMMERCE

AFRICA IS GROWING

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MOBILE IS GROWING

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“To enable enterprises to capitalize on the increasing

familiarity customers are having with mobile money when

doing business with them, M-Commerce platforms are key”

Kopo Kopo provides tools to facilitate

mobile payments through existing

platforms, focusing on merchant payments

that enable small and medium businesses

to accept mobile money payments from

their customers. Having now reached over

12,500 merchants in East Africa, the team

aims to expand to new markets, working

with mobile money providers interested in

rolling out merchant payments.

Year Launched : 2011 Business Model : Consumer (merchant), B2B (mobile-money service provider) Targeted Device : Basic/Feature Phone, Smart Phone, PC/Laptop, Tablet Primary Delivery Technology : SMS/USSD, Web

Products & Services : Merchant Payments and Other Services (payments) Markets Deployed In : Kenya, Tanzania, Rwanda Estimated Number of Users : 12,500 merchants

M-EMPLOYMENT

AFRICA IS GROWING

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MOBILE IS GROWING

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“According to the World Bank, cell phones have helped

people find work.”

SoukTel helps clients run JobMatch services across the developing world…

1 2

3 4

M-EMERGENCY (Disaster Management)

AFRICA IS GROWING

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MOBILE IS GROWING

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“When crisis strikes, mobiles become lifelines… Through

Mobile life-saving information can be passed to people

across the war regions, so they know where relief can be

found."

Mobiles have been finding innovative uses in refugee camps, allowing displaced persons to

reconnect with family and loved ones. Refugees United, has teamed up with mobile phone

companies to create a database for refugees to register their personal details. The information

saved on the database allows them search for people they've lost contact with.

M-ACTIVISM

AFRICA IS GROWING

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MOBILE IS GROWING

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“Across the continent mobile phones are also bringing

unprecedented levels of openness and transparency to

the electoral process, empowering citizens from Cairo to

Khartoum to Dakar to Lagos”

In the Arab Spring that occurred in North Africa one

unique thing that occurred was that mobile phones, with

the infinite opportunities they offer for connection and

communication, were able to transform ordinary citizens

disenchanted by their governments, into resistance fighters.

M-ENERGY

AFRICA IS GROWING

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MOBILE IS GROWING

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“Globally, more than 1.2 billion people live outside the

reach of an electricity grid; M-Energy innovation

capitalizes on the mobile phone and mobile banking

infrastructure boom to remove the upfront price barrier to

solar and other modern sources of energy”

From M-KOPA to ANGAZA and M-Power, these are all examples of

alternative power source through mobile integration for those who

are off-grid the National Electric supply.

Consumers in this off-grid world before now spend hundreds of

dollars each year to light their homes and power small electronics.

Now they don’t need kerosene lanterns and disposable batteries

again. Modern options such as photovoltaic solar cost far less when amortized over time.

M-WATER

AFRICA IS GROWING

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MOBILE IS GROWING

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“Mobile is also helping provide better, more sustainable

water supplies for Africa.” This is crucial in a continent

where reliable supplies of clean drinking water are often

hard to come by.”

Mobile payment services have blossomed in sub-Saharan Africa, with water

companies using payments services including M-Pesa, Airtel Money, and MTN

Mobile Money

A project

based at the

University of

Oxford,

undertakes a

number of

studies to try to

improve rural

access to

water through

mobile technology.

In conclusion the transforming power of Mobile can not be over emphasized. Mobile is the future and as such it is helping to spread sustainable technologies throughout Africa, and changing lives and businesses for the better

AFRICA IS GROWING

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MOBILE IS GROWING

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CONCLUSION

Victor Nkwocha

Digital & Mobile Media Specialist

(Strategy & Insight)

08166869455; 08150915992

References -

• http://edition.cnn.com/

• http://www.gsma.com/

• https://ondeviceresearch.com

• http://www.m-trends.org/

• http://www.bbc.com/news/business-27516418

• http://www.wearesocial.com

AFRICA IS GROWING

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MOBILE IS GROWING

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CONTACT