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Trends in Mobile Strategies ALEXANDRIA PAUDYN - @APAUDYN04 & BRAD BURNEAU - @B_BURNEAU

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Trends in Mobile Strategies

ALEXANDRIA PAUDYN - @APAUDYN04 &

BRAD BURNEAU - @B_BURNEAU

Question for You!

Mobile is no Longer a Device

Cell Phones, Tablets, Laptops

How to use these devices to interact with consumers

Location, Location, Location

Mindshare

Geo-targeting

Geo-conquesting

Spontaneous

Ecommerce Platform

Question for the audience

Mountain Equipment Co-op

Not just corporate

Reward Programs

Question for the audience

What is a reward program

Different kinds of programs

The difference between loyalty programs and reward programs

Mobile is More Visual