mobile trends affecting libraries october 22, 2013 tony medrano ceo, boopsie for libraries
TRANSCRIPT
Mobile Trends Affecting Libraries
October 22, 2013
Tony Medrano
CEO, Boopsie for Libraries
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Trends:
•2/3 of adults sleep w/ cell phones next to their beds•99.8% of college students use cell phones or tablets
Objective: BE where your patrons ARE
Opportunities:
Put Your Library on patron’s home screenor
Hope patron uses a bookmark, searches for Your Library, or enjoys typing a lot on their smart phone
Be AwareBe Aware
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“Abandonment” & Why is it Important w/ Mobile
Better User Experience w/ Fewer Clicks = Less “Abandonment”
(Visits – Abandonment) = Circulation (aka “Your Library’s Take Home Pay”)
•Abandonment increases by 58% by not serving Patron’s device•Abandonment increases by 40% after 3 seconds of wait time•Abandonment increases by 55% by forcing users to type long word
What Happens to Your Library’s “Take Home Pay”?
Be LessBe Less
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Be LessBe Less
*This is a joke. Haha.
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Be AvailableBe Available
• Only 42% of Library Patrons use iPhones
*190M+ Mobile App Queries by Library Patrons in 2013
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• Blackberry usage down 59.9% since January
*190M+ Mobile App Queries by Library Patrons in 2013
Be AdaptableBe Adaptable
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• Windows Phone 8 already has 2.2x more users than Blackberry
*190M+ Mobile App Queries by Library Patrons in 2013
Be ReadyBe Ready
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Be NativeBe NativeWhich One Looks Easiest to Use?
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• 2.4x More Usage When Users Type Less
Be SimpleBe Simple
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Simple
User Friendly
Results in 3.4x More Users
Be Easy (mobile)Be Easy (mobile)
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Simple
User Friendly
Results in 5.1x More Users
Be Easy (d2m)Be Easy (d2m)
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Be Easy (d2m)Be Easy (d2m)
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Be Consumer FocusedBe Consumer Focused
If You Don’t Take Care of Your [Mobile Consumer], Someone Else Will…
Threats You Can Address:
•Mobile Usability of Libraries vs. Consumer Focused eBook/App Companies•Public Awareness of Free Mobile eBooks from Libraries vs. Consumer Focused eBook/App Companies
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Be MoreBe More
500 Potential Checkouts (under
your control)
150 Checkouts Delivered (due
to abandonment allowed)
Don’t Let Patrons and Checkouts Slip Away!