mobile trends, disruptions and facts
DESCRIPTION
Kalle Snellman's presentation at Suhde2012 event in Helsinki, October 10, 2012 (partly in Finnish)TRANSCRIPT
Suhde 2012 –seminaari 10.10.2012
Kalle Snellman – Senior Strategist, IDEAN
Mobiilitrendejä, disruptioita ja faktoja
We work with passion User + customer experience, interac6on and visual design & front-‐end coding
60+ Experts
10+ Years
100+ Clients
2000+ Projects
AWARD The most innova6ve company in Finland 2006”-‐
prize (award of the president of Finland).
AWARD Idean selected as top 10 future
growth companies in Finland 2008.
AWARD 3 x wins in 2012 Grand One (Finnish Design compe66on):
Best UX & mobile design + The Grand Prix.
Our competences Idean mosaic of knowledge
User/Customer Experience Design & Research
Analyst & Strategy Interac6on & Visual Design
Front-‐end Development
Prototyping
AGENDA
§ Disruptioita
§ Trendejä
§ Faktoja
Trends & buzz words
Cloud computing
Mobile advertising
App stores
Social media
Location based services
Sensors
Presence
PIM
Smart phone
Near field
HTML 5
Widgets
Touch interfaces
M2M
Mobile UI
GPS
E-compass
Mobile broadband
Green
Multi-touch
HD
Ecosystems
Mobile web
Security
Vending Analytics
Remote monitoring
Tracking
Signage
Search
Collaboration
Micropayments
M-Learning
Crowdsourcing Innovation tools
Tablets Microblogging
VoIP
Mobile ID
3D
Voice to text
Mobile banking
Mobile music
Next gen mobile browsers
Augmented reality
Verbal search Cloud storage
Green IT
Gesture based computing
3d teleconferences
User generated content
Shorter formats
E-books
Personalized ads
Micro-blogging
Digital distraction
Virtual currencies
Micro payments
Mobile payments Online financial planning
E-health
Virtual personality and presence Virtual protests
Government e-services
Renewable energy
Bio recognition
RFID
Speech recognition
Shopping 2.0
E-authentication
Local food Too much choices
Re-regulation
Fair trade
Driverless cars Hybrid cars
Multiple careers
Telepresence
Global market
Personalization
Environmental change
Individualism
Ageing
Sustainability Network computers
Real-time-web
Source: Idean, 2011
Disruptioita - vuosilukuun mennessä marginalisoituvia asioita
2000
NMT
C-kasei
Kirjoituskone
Telex
Mustavalkotelevisio
Puhelinkioski
LP-levy
Operaaoriportaali
2010
Lankapuhelin
Kirjeen kirjoiaminen
ISDN
Puhelinlueelo
Dial-up
WAP
Mustavalkonäyö
VHS
Faksi
Kuvaputkinäyö
Soa pahvilaatikossa
Soioääni
Tietosanakirja
Levykauppa
Yhteen asiaan Keskiyminen
Pitkä työsuhde
PDA / Kommunikaaori
Yli 5 vuoa kestävä laite
2015 Eksyminen
Data roaming (EU)
Tallentava digiboksi
Laite ilman yhteyä
CD / DVD / Blue Ray
Erillinen mobiili-internet
Konsolipeli kaupasta
Liitutaulu
Filmiteaeri ilman 3D:tä
Ostoslista paperilla
Videovuokraamo
Paperinen pääsylippu
Paperilasku
Yhden TV:n kotitalous
MP3-soitin
Luokitellut sanomalehdessä
SMS
GSM verkot
Sähköposti
Pankkiautomaai
Pöytäkone
Tietokoneen hiiri
FM radio
Postikonori
Sanomalehtijakelu
Broadcast TV
Oikeinkirjoitustaito
Ladaavat sovellukset
TV ohjelmakara
Manuaalinen asiakaspalvelu
Auto ilman paikannusta
Laieen sisäinen massamuisti
Tekstihaku mobiililla
Painetut koulukirjat
Massamarkkinointi
Liikematka
Kassaneiti
Kirjakauppa
Prineri (paperille)
Muut kuin IP-puhelut
Bloggaus
WEB 2.0
Puhelinnumero
Bensakäyöinen auto
Serveri yrityksen tiloissa
Elektroniikan vähiäisliike
Henkilötodistus paperilla
Avaimet
Huoltoasema
Propietary soware
Kielitaito
Salasana
Halpa lentäminen
Syvällinen ajaelu
Paperi
Itse tehty lääkärivaraus
TV-kanava
Käteinen
Erillinen kaukosäädin
Kohdentamaton sisältö
Puhelinvaihteen työntekijä
Mai Nykänen otsikoissa
2020 +
Lähde: Idean, 2012
Mobile content services market in Finland 2011-2015 - report
Key findings
Key findings
Key phenomena and drivers in mobile space
Key findings
Mobile browsing booming
5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9
2010 2011 2012
Weekly visitors for selected mobile sites (different browsers during the week)
Ilta-Sanomat Mobiili
Helsingin Sanomat Mobiili
Iltalehti Mobiili
MTV3 Mobiili
Kaleva Mobiili
Aamulehti Mobiili
6700
276 796
394 392
517 934
625 362
19 103 66 000
74 000
142 000
184 000
3700 16 109
Source: TNS-Gallup, Idean, 2012
Key findings
Total mobile services revenue in Finland 2008-2015 (M€)
256 252 255 259 261 247
233 221
45
2008 2009 2010 2011 2012 forecast
2013 forecast
2014 forecast
2015 forecast
Finnish publishers' app sales abroad
Domestic market
Key findings
Total mobile services revenue by category in Finland 2008-2015 (M€)
177 172 171 170 167 154 143
130
69 69 70 70 68 62
53
46
9 13 14 17
19
21
25
2 4 10 12
15 20
2008 2009 2010 2011 2012 forecast
2013 forecast
2014 forecast
2015 forecast
Finnish publishers' app sales abroad
Application stores
Mobile marketing
Premium SMS
Premium rate calls
Key findings
Installed base of feature phones, smartphones and tablet devices in Finland 2010-2015 ('000)
5010
4402
3556
2917
2455
2164 1991
2598 3444
4083
4545
4836
13 148
360
720
1077
1512
2010 2011 2012 forecast
2013 forecast
2014 forecast
2015 forecast
Feature phones
Smartphones
Tablet devices
Mobile applications market
Examples of published application download figures
Source: Service providers, Idean, 2012
Mobile applications market
Average number of applications in different countries
Source: Interview study commissioned and published by Google in Q1 2012, based on 1000 interviews in each country. Data visualization by Idean.
Mobile device base
Smartphone penetration in selected countries
Source: Interview study commissioned and published by Google in Q1 2012, based on 1000 interviews in each country. Data visualization by Idean.
Mobile device base
Installed base of smartphones by OS in selected countries in 2010 and 2011
Source: Finland’s statistics by Idean, 2012; other countries by ComScore, 2012
Kiitos, tack, Thank You
Kalle Snellman [email protected] 040-731 5774