Mobile TVMobile TVFuture Innovative Service from

Broadcasters Perspective

HDTV

DMB

DVB-TDVB-H

IPTV

New Media Technologies

Contents(TV, Films, Internet, …)

Better Quality

On Demand

Ubiquity

Adaptable Bandwith

Individual

Interactive

New PlatformsNew Platforms

Regional Contents by Regional Broadcasters:

New contents (regional traffic, news, weather, shows, ...)

Better use of contents • (multiple-shift usage)

Interactive participation of viewers (local events – viewers send mobile phone generated video files, games, …)

Regional broadcasting becomes more useful and interesting!

New markets – new opportunitiesNew markets – new opportunities

Mobile TV- thirdMobile TV- thirdscreen for the viewersscreen for the viewers

classic and mobile television do not compete with one another

online, television and mobile TV complement and support each other

mobile TV still unknown medium and therefore associated with a lot of uncertainty by consumers (standard, costs, network, end device)

Current Situation in Current Situation in EuropeEurope

vast majority of European Countries use UMTS with mobile high flow

Problem:

network is overloaded / quality is very poor

DMB and DVB-H are now being experimented

DVB-H standard is expanding

only Italy has launched a commercial service for mobile TV with DVB-H

Required Contents for Mobile Required Contents for Mobile TVTV

47 %

31 %15 %

10 %

9 %

5 %

4 %

news

sports

films

documentations music videos

TV series

sitcoms / comedy

NEWSNEWS

100 sec Tagesschau100 sec Tagesschau

via UMTS or download

updated every hour; 8 a.m- 9 p.m

available for all video compatible mobile phones

in the mobile internet available

as stream or download

content free; however the telcos

charge fees

NEWSNEWS

100 sec Tagesschau100 sec Tagesschau

SPORTSSPORTS

True start of MOBILE TV in True start of MOBILE TV in EuropeEurope

Beijing Olympic

Games

European Football

Championchip

Mobile TVMobile TVWM 2006 in GermanyWM 2006 in Germany

UMTS difficulties with the connection to the WAP server

clear time offset

interruptions and strong motion artifacts

DVB-Hvery good reception

sharp display, high audio quality, no audio interruptions, 10 sec. of time offset

programme selection via WAP, therefore no SIM card from the mobile phone provider necessary

DMBvarious transmission capacities

in some cases urban areas only

reception difficulties in open rooms

good and detailed display, but artefacts in fast sequences

UMTS reaches its capacity limits quite fast

broadcast networks are indispensable for mass attractiveness

mobile television is a new, interesting element in realisation chains

specialty programming is quite promising

feedback channel makes interactive offers with added value possible

first DMB and DVB-H tests are evidence of high visual and audio quality as well as of reception coverage

ConclusionConclusion

Thanks for Thanks for

your attention!your attention!