mobile ui trends and innovation
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Mobile UI Trends and Innovation presentation at Mobile 2.0 Europe 2010 by Frederik Ademar, of The Astonishing Tribe (TAT) - ©TRANSCRIPT
Mobile UI Trends and Innovation
Fredrik Ademar, Mobile 2.0 Barcelona, June 2010
An An An An industryindustryindustryindustry in transformationin transformationin transformationin transformation
An An An An industryindustryindustryindustry in transformationin transformationin transformationin transformation
Shift of powerShift of focus
Pre sales to post salesvalue transition
Device as a commoditized service platformDevice as a commoditized service platformDevice as a commoditized service platformDevice as a commoditized service platform
.
The device becomes a connected, network-aware thing, with high-quality sound, high-quality LCD touch-screen and a decent camera….
Device as a commoditized service platformDevice as a commoditized service platformDevice as a commoditized service platformDevice as a commoditized service platform
AvoidAvoidAvoidAvoid commoditizationcommoditizationcommoditizationcommoditization, , , , butbutbutbut keepingkeepingkeepingkeeping complicancecomplicancecomplicancecomplicance
AvoidAvoidAvoidAvoid commoditizationcommoditizationcommoditizationcommoditization, , , , butbutbutbut keepingkeepingkeepingkeeping complicancecomplicancecomplicancecomplicance
AvoidAvoidAvoidAvoid commoditizationcommoditizationcommoditizationcommoditization, , , , butbutbutbut keepingkeepingkeepingkeeping complicancecomplicancecomplicancecomplicance
Dual screens
www.youtube.com/TATmobileUIwww.youtube.com/TATmobileUI
DDDDuuuuaaaallll DDDDrrrriiiifffftttt MMMMuuuullllttttiiiipppplllleeee lllliiiinnnnkkkkeeeedddd ddddiiiissssppppllllaaaayyyyssss aaaannnndddd
interaction interaction interaction interaction ssssuuuurrrrffffaaaacccceeeessss
www.youtube.com/TATmobileUIwww.youtube.com/TATmobileUI
FUSEFUSEFUSEFUSEA hands on A hands on A hands on A hands on eeeexplorationxplorationxplorationxploration of of of of nextnextnextnext
ggggeneration sensor fusioneneration sensor fusioneneration sensor fusioneneration sensor fusion
AsymmetricAsymmetricAsymmetricAsymmetric projectionsprojectionsprojectionsprojections and light settingsand light settingsand light settingsand light settings
www.youtube.com/TATmobileUIwww.youtube.com/TATmobileUI
SpinachSpinachSpinachSpinach3D 3D 3D 3D UserUserUserUser Interfaces and Interfaces and Interfaces and Interfaces and autostereoscopicautostereoscopicautostereoscopicautostereoscopic displaysdisplaysdisplaysdisplays
www.youtube.com/TATmobileUIwww.youtube.com/TATmobileUI
ProjectoUIProjectoUIProjectoUIProjectoUIPicoprojectorsPicoprojectorsPicoprojectorsPicoprojectors and and and and camerascamerascamerascameras
Sketching and rapid, low-fi prototyping, - early testing of your concept visions
Augmented identity storyboard sketching
A A A A lotlotlotlot of media of media of media of media coveragecoveragecoveragecoverage…………
AR and AR and AR and AR and RecognizrRecognizrRecognizrRecognizr, , , , whatwhatwhatwhat is the is the is the is the valuevaluevaluevalueaddaddaddadd, , , , reallyreallyreallyreally????
Speed- an immediate, no click interface
Accuracy- tightly linked input and output
- computer vision is essential
Context- AR is mainly a ”here” experience
- AR is part of a larger UI ecosystem
- Realtime aspect is fundamental
Aesthetics- 3D etc.
AR in AR in AR in AR in phonesphonesphonesphones –––– at the at the at the at the thresholdthresholdthresholdthreshold of of of of beingbeingbeingbeing usefulusefulusefuluseful........
Some limiting technical factors- Camera resolution, object distance, lighting conditions
- Low camera FPS gives motion blur, lagginess.
- More accuracy -> more data to be processed (CPU/GPU)
- Live processing requirements
-”Gimmicky”, ”too early”
-How to monetize?- LBS, games, training, promotions, ads, shopping aid, events..
Three Three Three Three fieldsfieldsfieldsfields selectedselectedselectedselected
WeWeWeWe visualizevisualizevisualizevisualize continouslycontinouslycontinouslycontinously
THANK YOU!THANK YOU!THANK YOU!THANK YOU!