mobile use & trends
DESCRIPTION
Presentation about Mobile use & Trends at Mobile Monday, Geneva, July 2011TRANSCRIPT
Mobile use & trends
July 2011
Relax In The Air
Switzerland on the rise
context
digital Context
InternetMobileSocial NetworksApps
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Source: OFCOM, 2011
Contextinternet access via mobile
44 %
33 %
23 %
Mobile subscribers in switzerland
PostpaidPostpaid BroadbandPrepaid
3.1 MillionsJuly 2011
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Source: www.cloudtec.ch, 2011
ContextSwitzerland is iPhone Land
More than 1 Million Iphones
July 2011
ContextSwitzerland VS the world
I love fondue
PervasivePortablePersonalParticipatory
ContextAPPs
July 2011
integration
Cloud is in the air...
Devices as gateways to my world
augmented me
Where I can live my augmented life
Reason Why
A need to belong
Social living
Radical Real-Time
Constant stream of content
personalization
Needs based on interests
instant gratification
Find right now!
now or never
now or never
Mai 2011
User Experience VS Format
Augmented > entertainment
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Apps that synC with television programming
now or never
July 2011
LBS + AR > Heritage Culture
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now or never
July 2011
APPS That take you out to discover your city
www.museumoflondon.org.uk
LBS + NFC + RFID + AR > Travel
now or never
Source: www.futuretravelexperience.com
LBS + Tagging > Tourism
now or never
July 2011
APPS That Use Tags to give you more of your city
support + interaction > education
now or never
apps That take teaching out of the class
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July 2011 www.mobl21.com
LBS + Crowdsourcing > Public services
now or never
apps that Find & Report Civic Issues Around You
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July 2011 www.citysourced.com
Real-Time + NFC > Logistics
now or never
apps that checkreal-time availability for parking spaces
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July 2011 www.sfpark.org
NFC > Payment
now or never
apps that allow contactless payment.Touch and go
Real-Time follow up > Health
Relax In The Air
July 2011
now or never
8:30Take 2 pills
8:30Take 1 pill
1
2
3
4
apps that assist to control medication
Personal Remote > Home / work
now or never
July 2011
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apps that control devices around you
NFC + multi Offer > Entertainment now or never
July 2011
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apps that enhance experience around events
now or never
Technology Marketing Sales
now or never
By 2015, digital strategies, such as social and mobile marketing, will influence at least 80% of consumers’ spending.
Adam Sarner
And we are happy to contribute
big brother is watching you
thank youThe end
Relax In The Air
July 2011
Sabine [email protected]@relaxintheair Become a Fan of Relax In The Air
App Love
July 2011
Relax In The Air