mobile user stats every successful marketer should know

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MOBILE USER STATISTICS EVERY SUCCESSFUL MARKETER SHOULD KNOW

Post on 13-Sep-2014

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Every successful marketer knows that every tool counts and that is why SMS marketing should be part of the overall mobile marketing mix. Not convinced? Here are just a few interesting facts about the benefits of mobile marketing.

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Page 1: Mobile User Stats Every Successful Marketer Should Know

MOBILE USER STATISTICS EVERY SUCCESSFUL MARKETER SHOULD KNOW

Page 2: Mobile User Stats Every Successful Marketer Should Know

Do you have a mobile phone?

Page 3: Mobile User Stats Every Successful Marketer Should Know

If you answered YES you are among

Page 4: Mobile User Stats Every Successful Marketer Should Know

If you answered YES you are among

80% of the world’s population

Page 5: Mobile User Stats Every Successful Marketer Should Know

If you answered YES you are among

80% of the world’s population

By the way, there are a total of 5 billion mobiles

Page 6: Mobile User Stats Every Successful Marketer Should Know

there are 7 billion

people on the planet

Page 7: Mobile User Stats Every Successful Marketer Should Know

4.8 billion have a

mobile phone

there are 7 billion

people on the planet

Page 8: Mobile User Stats Every Successful Marketer Should Know

4.8 billion have a

mobile phone

4.2 billion own

a toothbrush

there are 7 billion

people on the planet

Page 9: Mobile User Stats Every Successful Marketer Should Know

What is the conclusion?

4.8 billion have a

mobile phone

4.2 billion own

a toothbrush

there are 7 billion

people on the planet

Page 10: Mobile User Stats Every Successful Marketer Should Know

Well... we are more likely to look up dental hygiene on the

internet via a mobile phone than we are to practise it at home.

Page 11: Mobile User Stats Every Successful Marketer Should Know

Fine, we can live with that.

Page 12: Mobile User Stats Every Successful Marketer Should Know

But do you have a smartphone?

Page 13: Mobile User Stats Every Successful Marketer Should Know

There are 3 times more smartphones being activated

every minute around the world than there are babies being born!

Page 14: Mobile User Stats Every Successful Marketer Should Know

There are 3 times more smartphones being activated

every minute around the world than there are babies being born!

Conclusion?

Page 15: Mobile User Stats Every Successful Marketer Should Know

If you haven’t got kids,you’ve probably got a smartphone!

Page 16: Mobile User Stats Every Successful Marketer Should Know

and 89% of smartphone users use their smartphone throughout the day!

Page 17: Mobile User Stats Every Successful Marketer Should Know

How come?

Page 18: Mobile User Stats Every Successful Marketer Should Know

How Smartphone

Users used their

mobile phone in 2011

92% 84% 76%

64% 69% 59% 48%

text messages internet

browsing emails

playing games used

downloaded Apps

social networking

sitesmusic/videos

Page 19: Mobile User Stats Every Successful Marketer Should Know

Now we are getting to the point...

Page 20: Mobile User Stats Every Successful Marketer Should Know

Now we are getting to the point...

How Smartphone

Users used their

mobile phone in 2011

92%

text messages

Page 21: Mobile User Stats Every Successful Marketer Should Know

Now we are getting to the point...

92% use their mobile phones to send text messages

How Smartphone

Users used their

mobile phone in 2011

92%

text messages

Page 22: Mobile User Stats Every Successful Marketer Should Know

In 2009, American mobile phone users sent approximately

4.1 billion SMS every day

17 messages per day per person

=

Page 23: Mobile User Stats Every Successful Marketer Should Know

In 2009, American mobile phone users sent approximately

4.1 billion SMS every day

17 messages per day per person

=

...usually reminders to pick up some milk on the way home!

Page 24: Mobile User Stats Every Successful Marketer Should Know

According to a study carried out by the University of Queensland,

text messaging

can be as addictive as smoking, although

not nearly as bad for your health!

Page 25: Mobile User Stats Every Successful Marketer Should Know

How often you check your phone during the day?

Page 26: Mobile User Stats Every Successful Marketer Should Know

Most mobile phone users check

their phones around 150 times a day!

!

!

!

Wow, scroll back to slide 18!

Sounds addictive...

Page 27: Mobile User Stats Every Successful Marketer Should Know

Women send on average

Page 28: Mobile User Stats Every Successful Marketer Should Know

716 texts

a month

Women send on average

Page 29: Mobile User Stats Every Successful Marketer Should Know

compared to men who send

555 texts

a month

716 texts

a month

Women send on average

Page 30: Mobile User Stats Every Successful Marketer Should Know

Seems like women are the biggest text addicts based on The Nielsen Company tracking figures

compared to men who send

555 texts

a month

716 texts

a month

Women send on average

Page 31: Mobile User Stats Every Successful Marketer Should Know

Conclusion?

Page 32: Mobile User Stats Every Successful Marketer Should Know

If your target group is women,

you know what you must do to reach them!

Page 33: Mobile User Stats Every Successful Marketer Should Know

!

Sending patients SMS reminders about doctors' and dentists' appointments could save the NHS up to £150 million a year.

Maybe it can do the same for your business?

Page 34: Mobile User Stats Every Successful Marketer Should Know

Do you know why Twitter allows you to type only 140 characters?

Page 35: Mobile User Stats Every Successful Marketer Should Know

Do you know why Twitter allows you to type only 140 characters?

Because Twitter was inspired by text messages, each of which allows only 160 characters.

Which is enough

to say the most important things!

Page 36: Mobile User Stats Every Successful Marketer Should Know

As a marketer, you probably already know that SMS could be

one powerful marketing toolin your marketing mix...

Page 37: Mobile User Stats Every Successful Marketer Should Know

...but what about the response rate?

Page 38: Mobile User Stats Every Successful Marketer Should Know

...but what about the response rate?

97% of mobile subscribers read an SMS within 15 minutes of

receiving it.

Page 39: Mobile User Stats Every Successful Marketer Should Know

...but what about the response rate?

97% of mobile subscribers read an SMS within 15 minutes of

receiving it.

84% will respond within 1 hour, say

the studies by Nielsen Mobile

Page 40: Mobile User Stats Every Successful Marketer Should Know

Not convinced yet?

Page 41: Mobile User Stats Every Successful Marketer Should Know

These are just a few ways you can use SMS:

Page 42: Mobile User Stats Every Successful Marketer Should Know

These are just a few ways you can use SMS:

payment due reminders marketing and

promotionscritical

notificationsautomated

alerts

customer service and relationship

management

order status and delivery

schedule updates

appointment reminders

communicating with field staff

administering staff rosters debt collection health and

safety alertsemergency procedures

Page 43: Mobile User Stats Every Successful Marketer Should Know

SMS is the perfect tool for effective customer communication

why not give it a try for free?

Start Your FREE 15 Day Trial

Connect with us

www.textmagic.com