mobile user stats every successful marketer should know
Post on 13-Sep-2014
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DESCRIPTION
Every successful marketer knows that every tool counts and that is why SMS marketing should be part of the overall mobile marketing mix. Not convinced? Here are just a few interesting facts about the benefits of mobile marketing.TRANSCRIPT
MOBILE USER STATISTICS EVERY SUCCESSFUL MARKETER SHOULD KNOW
Do you have a mobile phone?
If you answered YES you are among
If you answered YES you are among
80% of the world’s population
If you answered YES you are among
80% of the world’s population
By the way, there are a total of 5 billion mobiles
there are 7 billion
people on the planet
4.8 billion have a
mobile phone
there are 7 billion
people on the planet
4.8 billion have a
mobile phone
4.2 billion own
a toothbrush
there are 7 billion
people on the planet
What is the conclusion?
4.8 billion have a
mobile phone
4.2 billion own
a toothbrush
there are 7 billion
people on the planet
Well... we are more likely to look up dental hygiene on the
internet via a mobile phone than we are to practise it at home.
Fine, we can live with that.
But do you have a smartphone?
There are 3 times more smartphones being activated
every minute around the world than there are babies being born!
There are 3 times more smartphones being activated
every minute around the world than there are babies being born!
Conclusion?
If you haven’t got kids,you’ve probably got a smartphone!
and 89% of smartphone users use their smartphone throughout the day!
How come?
How Smartphone
Users used their
mobile phone in 2011
92% 84% 76%
64% 69% 59% 48%
text messages internet
browsing emails
playing games used
downloaded Apps
social networking
sitesmusic/videos
Now we are getting to the point...
Now we are getting to the point...
How Smartphone
Users used their
mobile phone in 2011
92%
text messages
Now we are getting to the point...
92% use their mobile phones to send text messages
How Smartphone
Users used their
mobile phone in 2011
92%
text messages
In 2009, American mobile phone users sent approximately
4.1 billion SMS every day
17 messages per day per person
=
In 2009, American mobile phone users sent approximately
4.1 billion SMS every day
17 messages per day per person
=
...usually reminders to pick up some milk on the way home!
According to a study carried out by the University of Queensland,
text messaging
can be as addictive as smoking, although
not nearly as bad for your health!
How often you check your phone during the day?
Most mobile phone users check
their phones around 150 times a day!
!
!
!
Wow, scroll back to slide 18!
Sounds addictive...
Women send on average
716 texts
a month
Women send on average
compared to men who send
555 texts
a month
716 texts
a month
Women send on average
Seems like women are the biggest text addicts based on The Nielsen Company tracking figures
compared to men who send
555 texts
a month
716 texts
a month
Women send on average
Conclusion?
If your target group is women,
you know what you must do to reach them!
!
Sending patients SMS reminders about doctors' and dentists' appointments could save the NHS up to £150 million a year.
Maybe it can do the same for your business?
Do you know why Twitter allows you to type only 140 characters?
Do you know why Twitter allows you to type only 140 characters?
Because Twitter was inspired by text messages, each of which allows only 160 characters.
Which is enough
to say the most important things!
As a marketer, you probably already know that SMS could be
one powerful marketing toolin your marketing mix...
...but what about the response rate?
...but what about the response rate?
97% of mobile subscribers read an SMS within 15 minutes of
receiving it.
...but what about the response rate?
97% of mobile subscribers read an SMS within 15 minutes of
receiving it.
84% will respond within 1 hour, say
the studies by Nielsen Mobile
Not convinced yet?
These are just a few ways you can use SMS:
These are just a few ways you can use SMS:
payment due reminders marketing and
promotionscritical
notificationsautomated
alerts
customer service and relationship
management
order status and delivery
schedule updates
appointment reminders
communicating with field staff
administering staff rosters debt collection health and
safety alertsemergency procedures
SMS is the perfect tool for effective customer communication
why not give it a try for free?
Start Your FREE 15 Day Trial
Connect with us
www.textmagic.com